Core Insights - The "ZOKE" brand is entering a new phase of competition characterized by a three-dimensional strategy focusing on price, user engagement, and brand development [3] - The company emphasizes the importance of enhancing supply chains and achieving optimal cost-performance ratios to remain competitive [3] - The launch of new product lines has received positive feedback from partners, showcasing the integration of popular IPs and cultural elements into their offerings [7] Group 1: Strategic Focus - The current consumer market is described as entering a "three-dimensional competition" phase, which includes price competition, user engagement, and brand differentiation [3] - The company aims to build emotional connections with users through precise targeting and cultural value, enhancing its brand strength [3] Group 2: Sustainable Development Strategy - The sustainable development strategy encompasses four key areas: marketing, products, channels, and supply chains, with a focus on the brand's swimming culture and professionalism [5] - The marketing approach includes a "multi-scenario marketing + all-channel communication" matrix to enhance brand visibility [5] Group 3: Product Innovation - The new product series features collaborations with popular IPs such as Ultraman and Kuromi, infusing products with cultural and fashionable elements [7] - The "Binhai" series integrates natural aesthetics into fabric design, while the new Chinese-style swimwear combines Eastern aesthetics with modern design [9] Group 4: Cultural Integration - The "Swimming Valley" initiative promotes swimming as a vibrant lifestyle, merging sports, trends, culture, and collectibles [11] - The introduction of various swimming-related derivative products aims to enhance participant engagement and cultural connection [11] Group 5: Channel Optimization - The company is advancing its store upgrade strategy centered around the ninth-generation store image to enhance brand display and customer experience [13] - Operational empowerment is being utilized to improve single-store efficiency and strengthen market share [13] Group 6: Market Engagement - The event atmosphere was lively, with partners actively discussing new products, indicating a thriving business opportunity [15] - The company is committed to navigating the dynamic market landscape alongside its partners [15]