Core Viewpoint - Zhengzhou is actively promoting its performing arts and sports events economy as a new consumption trend and a way to showcase the city's charm, with new initiatives and achievements being introduced to enhance high-quality development in this sector [1] Group 1: Policy Initiatives - Zhengzhou will introduce reward policies to support the high-quality development of the performing arts and sports events economy, including up to 3 million yuan for large-scale performances with over 5,000 attendees based on ticket sales and audience structure [2] - Ticketing platforms can receive up to 2 million yuan based on annual ticket revenue, while venues can earn up to 1.2 million yuan based on the number of events hosted [2] - High-level international events can receive subsidies of up to 3 million yuan, national events up to 2 million yuan, and self-branded events up to 1 million yuan [2] Group 2: Consumer Engagement - The city is launching exclusive discounts for audiences attending events, valid from one day before to one day after the event, applicable in restaurants, hotels, and tourist attractions [3] - Over 150 dining and accommodation businesses, 37 star-rated hotels, and nearly 30 A-level scenic spots are participating, with 14 scenic spots offering free admission [3] - Plans include a special "fan package" for concert-goers, featuring local cultural gifts and electronic discount vouchers from partner businesses [3] Group 3: Sports Events Development - As a pilot city for promoting sports consumption and event economy, Zhengzhou aims to enhance its influence by introducing 2-3 high-level international or national events annually, focusing on major sports leagues [4] - The city plans to organize at least 1,000 community fitness events each year and 45 youth sports events, while encouraging districts to create unique events [4] - Initiatives will link sports events with tourism and commerce, creating a comprehensive experience for attendees [4] Group 4: Venue Impact - The Zhengzhou Olympic Sports Center has become a key destination for tourists, hosting over 90% of the city's concerts and significantly boosting related industries [5] - Since 2023, the center has hosted over 90 large-scale events, attracting more than 1.5 million attendees, with 80% from outside the city, generating nearly 10 billion yuan in consumption [5] - The center has also hosted over 10 major international and domestic sports events, establishing itself as a top-tier venue in the country [5]