Core Viewpoint - Zhengzhou is actively promoting its performing arts and sports events economy as a new consumption trend and a way to showcase the city's charm, with new initiatives and achievements being introduced to enhance high-quality development in this sector [1] Group 1: Policy Initiatives - Zhengzhou will introduce reward policies to support the high-quality development of the performing arts and sports events economy, including up to 3 million yuan for large-scale performances with over 5,000 attendees based on ticket sales and audience structure [2] - Ticketing platforms can receive up to 2 million yuan based on annual ticket revenue, while venues can earn up to 1.2 million yuan based on the number of events hosted [2] - High-level international events can receive subsidies of up to 3 million yuan, national events up to 2 million yuan, and self-branded events up to 1 million yuan [2] Group 2: Consumer Engagement - The city is launching exclusive discounts for audiences attending events, valid from one day before to one day after the event, applicable in restaurants, hotels, and tourist attractions [3] - Over 150 dining and accommodation businesses, 37 star-rated hotels, and nearly 30 A-level scenic spots are participating, with 14 scenic spots offering free admission [3] - Plans include a special "fan package" for concert-goers, featuring local cultural gifts and electronic discount vouchers from partner businesses [3] Group 3: Sports Events Development - As a pilot city for promoting sports consumption and event economy, Zhengzhou aims to enhance its influence by introducing 2-3 high-level international or national events annually, focusing on major sports leagues [4] - The city plans to organize at least 1,000 community fitness events each year and 45 youth sports events, while encouraging districts to create unique events [4] - Initiatives will link sports events with tourism and commerce, creating a comprehensive experience for attendees [4] Group 4: Venue Impact - The Zhengzhou Olympic Sports Center has become a key destination for tourists, hosting over 90% of the city's concerts and significantly boosting related industries [5] - Since 2023, the center has hosted over 90 large-scale events, attracting more than 1.5 million attendees, with 80% from outside the city, generating nearly 10 billion yuan in consumption [5] - The center has also hosted over 10 major international and domestic sports events, establishing itself as a top-tier venue in the country [5]

Core Points - Zhengzhou is promoting a "fan package" for concertgoers, offering exclusive discounts on accommodation, dining, and entertainment based on concert ticket stubs [1][2] - The city has hosted 115 large-scale performances since 2023, attracting nearly 2 million attendees and generating approximately 1.8 billion yuan in box office revenue, significantly boosting local consumption [2] - A "ticket root economy merchant alliance" will be established to facilitate the benefits for fans and tourists, with over 150 businesses already participating [2][3] Summary by Sections Event and Economic Impact - The performing arts economy is becoming a new consumption trend and a driver of urban vitality, with Zhengzhou hosting 115 large performances in 2023, attracting around 2 million spectators and generating about 1.8 billion yuan in ticket sales [2] - This influx has directly stimulated nearly 10 billion yuan in overall city consumption [2] Discounts and Offers - Zhengzhou will implement a discount policy for concert attendees, allowing them to enjoy exclusive offers at restaurants, hotels, and attractions from one day before to one day after the event [2] - The initiative includes participation from over 150 dining and accommodation businesses, 37 star-rated hotels, and nearly 30 A-level scenic spots, with 14 scenic spots offering free admission [2] Service Enhancements - To improve the experience for concertgoers, Zhengzhou has formed a "concert service alliance" with hotels and restaurants within a 5-kilometer radius of performance venues, offering enhanced services such as accommodation packages and luggage storage [3] - Public transport services will be increased, with extended operating hours and improved connections between event venues, hotels, and transportation hubs [5]

Core Points - Zhengzhou government introduces a new policy to provide financial rewards for hosting large-scale performing arts events and competitions, with a maximum subsidy of 3 million yuan [1][3] Group 1: Policy Details - The "Zhengzhou Performing Arts and Events Economic High-Quality Development Reward Policy" will officially launch soon, offering financial incentives for large commercial performances and competitions held in the city [1][3] - Organizers of large-scale performances with over 5,000 attendees can receive subsidies based on ticket sales and audience structure, with a maximum reward of 3 million yuan [3] - Ticketing companies can receive up to 2 million yuan based on annual ticketing revenue, while venues can earn up to 1.2 million yuan based on the number of events hosted [3] Group 2: Economic Impact - In 2023, Zhengzhou hosted 115 large-scale performances, attracting nearly 2 million attendees and generating approximately 1.8 billion yuan in ticket sales, which significantly boosted the city's overall consumption by nearly 10 billion yuan [3] - Large concerts have become a vital part of the city's cultural life, contributing to the development of various sectors including culture, commerce, tourism, and sports [3] Group 3: Service Improvements - Zhengzhou will implement a "one-stop" service for event applications, allowing for streamlined processing through an online platform, with a target processing time of 6 working days [4] - The government aims to enhance the integration of performing arts and sports events to foster the development of cultural tourism and sports industries, ultimately establishing Zhengzhou as a prominent cultural and tourism city [4]