Core Viewpoint - Zhengzhou is actively promoting its performing arts and sports events economy as a new consumption trend and a way to showcase the city's charm, with new initiatives and achievements being introduced to enhance high-quality development in this sector [1] Group 1: Policy Initiatives - Zhengzhou will introduce reward policies to support the high-quality development of the performing arts and sports events economy, including up to 3 million yuan for large-scale performances with over 5,000 attendees based on ticket sales and audience structure [2] - Ticketing platforms can receive up to 2 million yuan based on annual ticket revenue, while venues can earn up to 1.2 million yuan based on the number of events hosted [2] - High-level international events can receive subsidies of up to 3 million yuan, national events up to 2 million yuan, and self-branded events up to 1 million yuan [2] Group 2: Consumer Engagement - The city is launching exclusive discounts for audiences attending events, valid from one day before to one day after the event, applicable in restaurants, hotels, and tourist attractions [3] - Over 150 dining and accommodation businesses, 37 star-rated hotels, and nearly 30 A-level scenic spots are participating, with 14 scenic spots offering free admission [3] - Plans include a special "fan package" for concert-goers, featuring local cultural gifts and electronic discount vouchers from partner businesses [3] Group 3: Sports Events Development - As a pilot city for promoting sports consumption and event economy, Zhengzhou aims to enhance its influence by introducing 2-3 high-level international or national events annually, focusing on major sports leagues [4] - The city plans to organize at least 1,000 community fitness events each year and 45 youth sports events, while encouraging districts to create unique events [4] - Initiatives will link sports events with tourism and commerce, creating a comprehensive experience for attendees [4] Group 4: Venue Impact - The Zhengzhou Olympic Sports Center has become a key destination for tourists, hosting over 90% of the city's concerts and significantly boosting related industries [5] - Since 2023, the center has hosted over 90 large-scale events, attracting more than 1.5 million attendees, with 80% from outside the city, generating nearly 10 billion yuan in consumption [5] - The center has also hosted over 10 major international and domestic sports events, establishing itself as a top-tier venue in the country [5]

Core Points - Zhengzhou is promoting a "fan package" for concertgoers, offering exclusive discounts on accommodation, dining, and entertainment based on concert ticket stubs [1][2] - The city has hosted 115 large-scale performances since 2023, attracting nearly 2 million attendees and generating approximately 1.8 billion yuan in box office revenue, significantly boosting local consumption [2] - A "ticket root economy merchant alliance" will be established to facilitate the benefits for fans and tourists, with over 150 businesses already participating [2][3] Summary by Sections Event and Economic Impact - The performing arts economy is becoming a new consumption trend and a driver of urban vitality, with Zhengzhou hosting 115 large performances in 2023, attracting around 2 million spectators and generating about 1.8 billion yuan in ticket sales [2] - This influx has directly stimulated nearly 10 billion yuan in overall city consumption [2] Discounts and Offers - Zhengzhou will implement a discount policy for concert attendees, allowing them to enjoy exclusive offers at restaurants, hotels, and attractions from one day before to one day after the event [2] - The initiative includes participation from over 150 dining and accommodation businesses, 37 star-rated hotels, and nearly 30 A-level scenic spots, with 14 scenic spots offering free admission [2] Service Enhancements - To improve the experience for concertgoers, Zhengzhou has formed a "concert service alliance" with hotels and restaurants within a 5-kilometer radius of performance venues, offering enhanced services such as accommodation packages and luggage storage [3] - Public transport services will be increased, with extended operating hours and improved connections between event venues, hotels, and transportation hubs [5]

郑州"真金白银"奖补演艺赛事活动 最高奖励300万元 图为艺人组合"十个勤天"在郑州举办现场会。夏莎 摄 郑州市文化广电和旅游局副局长魏银普在发布会上介绍称，2023年以来，郑州共举办5000人以上大型营 业性演出115场，吸引近200万观众来郑观看演出，票房收入约18亿元，直接拉动全市综合消费近百亿 元。他表示，大型演唱会已成为该市文化生活的重要组成部分，对赋能产业发展和文化、商业、旅游、 赛事消费拉动作用明显。 为全力打造"演艺名市、文旅强市"，围绕演唱会等演艺赛事活动举办，郑州采取一系列服务保障演艺赛 事的配套措施，最受关注的就是"真金白银"奖补经纪公司、场馆场地方、票务平台等。 魏银普介绍，对在郑举办5000人以上大型营业性演出举办单位，根据累计售票人数、售票收入、观众结 构等，分档给予最高300万元奖补。首次对票务公司进行奖励，根据年度票务收入，分档给予票务平台 最高200万元奖励。首次对场馆(地)进行奖励，根据场馆(地)累计承办场次，分档给予场馆(地)最高120万 元奖励。 在赛事奖补方面，郑州对经国际组织授权的高水平赛事给予最高300万元奖励，对全国性赛事给予最高 200万元奖励，对自主品牌赛事 ...