Core Viewpoint - The article highlights the revival and innovation of Zhangping farmer paintings, showcasing their cultural significance and economic potential through the integration of traditional techniques and modern artistic expressions [4][10]. Group 1: Historical Context and Development - Zhangping farmer paintings originated from the late Ming and early Qing dynasties, gaining recognition in Xinqiao Town, where local artists blended traditional art and folk culture to create a unique style, now listed as a provincial intangible cultural heritage [3][4]. - In 1989, Xinqiao Town was designated as "the hometown of modern folk painting in China," and the late 1980s to early 1990s marked a peak in farmer painting creation, leading to the phenomenon where Zhangping farmer paintings consistently won awards [5][6]. Group 2: Current Trends and Innovations - The establishment of the Zhangping Farmer Painting Academy in 2010 initiated annual public training programs, reviving interest and participation in farmer painting among various demographics, including teachers, housewives, and children [6][11]. - The integration of lacquer painting techniques into farmer paintings has opened new creative avenues, enhancing the economic value of these artworks by over five times, with some pieces selling for up to 20,000 yuan [10][12]. Group 3: Community Engagement and Future Directions - The local government supports farmer painting as an industry, implementing long-term development plans and establishing platforms for training, promotion, and sales [11][13]. - Efforts to expand the talent pool include creating educational materials, hosting competitions for children, and collaborating with other artistic forms, such as printmaking and comic art, to broaden the appeal and market reach of Zhangping farmer paintings [12][13].