Core Viewpoint - The article highlights the importance of intellectual property protection for local brands in Liaoning, emphasizing how judicial support can help safeguard brand reputation and foster growth for both established and emerging companies [1][2][3]. Group 1: Intellectual Property Challenges - The long-standing local ice cream brand, De's, faced significant challenges due to counterfeiting, which diluted its customer base and harmed its brand reputation [1]. - Many local brands in Liaoning have suffered from a lack of awareness regarding intellectual property protection, leading to their products being imitated or misrepresented by competitors [1]. Group 2: Judicial Support and Enforcement - Liaoning courts have established precise adjudication rules to combat infringement, focusing on consumer perception and the severity of the infringement when determining penalties [2]. - A notable case involved the "Seagull" paint brand, where the infringer was ordered to pay 200,000 yuan for knowingly copying a trademarked product that had received national recognition [2]. Group 3: Brand Protection and Growth - The protection of established brands, such as the furniture brand "Huafeng," is crucial, as demonstrated by a case where the court upheld its rights despite challenges from a trademark registration issue [2]. - Emerging brands, like the unicorn company "October Rice Field," benefit from judicial support that allows them to address infringement swiftly, ensuring their growth is not hindered by counterfeit products [2][3]. Group 4: Future Directions - In the previous year, Liaoning courts resolved 2,481 trademark-related cases, indicating a commitment to enhancing protection for local brands and establishing a solid legal foundation for their expansion [3].