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河北名优土特产展销月(石家庄专场)即将在京启动
Xiao Fei Ri Bao Wang· 2025-10-29 09:20
Core Viewpoint - The "Hebei Famous and Quality Specialty Products Exhibition Month (Shijiazhuang Session)" aims to enhance the collaboration between Beijing, Tianjin, and Hebei, showcasing Hebei's specialty products and facilitating their entry into the Beijing market, starting on October 31, 2025 [1][3]. Group 1: Event Overview - The event is organized by the Hebei Provincial Government Office in Beijing and the Shijiazhuang Municipal Government, with support from various local departments to ensure product traceability, pricing, and logistics coordination [3]. - The exhibition will last for one month, concluding on November 29, 2025, and will take place at the Yanzhao Investment Center near the South Square of Beijing West Station [3]. Group 2: Product Highlights - A total of 221 representative specialty products from 17 counties and districts in Shijiazhuang will be showcased, including local foods, processed agricultural products, and intangible cultural heritage crafts [5]. - Featured products include traditional foods like Luquan dairy products and Zhaoxian pear products, innovative items such as Zanhua sour jujube drinks, and cultural crafts like Xingtang blueprints and Lingxiu bronze artifacts [5]. Group 3: Sales and Marketing Strategy - The event will utilize an innovative model combining offline experience and online live streaming sales, providing a comprehensive shopping experience for consumers [5]. - Offline exhibitions will feature standard booths for on-site tasting and purchasing, while online sales will be conducted through platforms like Douyin, Kuaishou, and video accounts, allowing for broader consumer reach [5]. Group 4: Strategic Importance - This exhibition serves as a significant step for Hebei's specialty products to penetrate the Beijing market, offering a convenient way for consumers to access and purchase these products [6]. - The successful execution of this event will provide valuable insights for future market expansion in Beijing and contribute to the revitalization of rural industries in Hebei [6].