Workflow
灵犀数字人
icon
Search documents
京东推出电商运营新范式 助力豫企品牌畅销全国
Sou Hu Cai Jing· 2025-09-06 13:08
Core Insights - The event "2025 E-commerce Exchange Conference" hosted by JD Retail and JD Logistics focuses on new trends, content, and practices in e-commerce, aiming to provide local enterprises in Henan with comprehensive growth solutions and explore high-quality development paths for the e-commerce economy [1] Group 1: E-commerce Support Initiatives - JD offers a one-stop support policy for new sellers, providing services from onboarding, operations, logistics, marketing, to financing, significantly lowering the entry barriers for merchants [3] - The company has introduced a merchant growth plan targeting "entry, retention, and sales," utilizing AI technology to enhance operational efficiency, including features like the JD Mai AI assistant for rule queries and order reporting [3] Group 2: Full-Managed Model - JD's "full-managed" model through JD Xinyu allows factories to focus on production while JD handles operations, promotions, logistics, and customer service, alleviating the complexities of traditional e-commerce operations [4] - The model has successfully partnered with 50 core industrial belts, leveraging data-driven product selection and supply chain optimization to drive sales, exemplified by significant sales figures in various product categories [4] Group 3: Smart Logistics Solutions - JD Logistics has launched a "warehouse labeling" service to enhance product search visibility and consumer trust, addressing the dual challenges of timeliness and traffic for merchants [6] - The company is implementing a unified inventory management model across multiple e-commerce platforms, simplifying operations and focusing on front-end sales growth, with successful collaborations like the JD-Douyin shared warehouse initiative [6] Group 4: Digital Economy Park - The JD (Zhengzhou) Digital Economy Industrial Park provides comprehensive support for live e-commerce, information technology, and technology services, aiming to empower local businesses [6] - The park's strategic layout includes "one base and three centers," facilitating resource integration and sales growth, with local businesses reporting significant increases in business volume within a short timeframe [6]