Core Viewpoint - The successful issuance of the data property registration certificate to Shandong Yantai Tobacco Co., Ltd. marks a significant advancement in data rights recognition and management within the tobacco industry, facilitating data circulation and transaction [1][2]. Group 1: Data Property Registration - The data property registration certificate is the first of its kind in the tobacco industry, providing authoritative recognition of Yantai Tobacco's legal ownership of specific data resources [1][2]. - The registration process involved multiple institutions, including legal and data judicial appraisal entities, ensuring a comprehensive evaluation of data rights [1]. - The introduction of blockchain technology and electronic data judicial appraisal enhances the legal validity of the data property registration, providing a solid judicial guarantee for market-oriented data circulation [1]. Group 2: Data Resource and Utilization - The "Yantai Tobacco Consumption Domain Data Set" is a high-value, anonymized data resource developed through deep governance, compliant with national standards [2]. - The company has pioneered the "Unified ID" technology, enabling seamless data integration across various sectors, which enhances consumer identification and data sharing [2]. - This data set allows Yantai Tobacco to accurately understand consumption trends, facilitating targeted marketing and the development of a digital retail ecosystem characterized by cross-industry marketing and resource sharing [2].