Core Viewpoint - The Harbin Market Supervision Bureau is conducting a special inspection of advertising content at the Hongzhuan Street morning market to regulate market order and protect consumer rights during the winter tourism peak season [1] Group 1: Market Regulation - The inspection focuses on high-interest products such as "roasted pears," "red sausage," and "Northeast specialty snacks," targeting exaggerated claims and prohibited phrases like "first" and "most authentic" [1][2] - The bureau emphasizes a dual approach of inspection and guidance, ensuring that market regulation is coupled with service to vendors [1] Group 2: Advertising Compliance - A thorough examination of various stalls' signage, posters, and promotional materials is being conducted, specifically checking for misleading claims such as "roasted pears relieve cough" and "red sausage ancestral recipe" [2] - The initiative aims to prevent consumer disputes arising from false advertising and to maintain the integrity of the tourism experience in Harbin [2] Group 3: Consumer Protection and Education - Enforcement personnel are acting as "mobile legal educators," explaining relevant advertising laws to vendors in simple terms, highlighting the consequences of false advertising on both fines and the city's tourism reputation [2] - The bureau encourages a culture of honest business practices, linking it to the preservation of Harbin's tourism image [2] Group 4: Immediate Corrections and Ongoing Monitoring - For minor violations identified during inspections, immediate corrective actions are taken, assisting vendors in removing or covering problematic advertisements on-site [3] - The bureau plans to enhance the frequency of unannounced inspections to ensure ongoing compliance and maintain a trustworthy environment for winter tourism [3]