Core Insights - The "2025 Northeast Asia International Consumer Goods Expo" held in Shenyang from June 20 to 23 showcased a vibrant array of consumer brands and products, highlighting the region's potential in the consumer market [1][4]. Exhibition Overview - The expo featured an exhibition area of 85,000 square meters, hosting over 800 domestic and international consumer brands, creating a shopping paradise for attendees [3]. - Various themed areas included fashion, beauty, food, home goods, and technology, catering to diverse consumer interests [3]. Fashion and Beauty - The fashion section displayed international and domestic brands, with models showcasing the latest trends, while the beauty area offered a wide range of cosmetics and skincare products for attendees to try [3]. Food and Beverage - The food section highlighted local Northeast specialties such as Shenyang's "Bulao Lin" candy and Harbin's red sausage, alongside international cuisines like Japanese sushi and Korean kimchi, attracting food enthusiasts [3]. Home and Technology - The home goods area featured smart home products and elegant tableware, reflecting modern living standards, while the technology section presented cutting-edge electronic products, drawing interest from tech enthusiasts [3]. Regional Impact - The expo served as a platform for Northeast products to gain visibility and foster collaboration opportunities, enhancing the region's appeal in the consumer market [4]. - The event is expected to pave the way for more exhibitions in Northeast China, promoting regional culture and products to a broader audience [4].

Core Viewpoint - The article highlights the transformation of Suifenhe into a vital hub for trade and tourism, emphasizing its role in the China-Europe Railway Express and the integration of agriculture and e-commerce in the region [7][9][14]. Trade and Export - Suifenhe has become a key node in the China-Europe Railway Express, facilitating high-volume trade with a reported 25.6% year-on-year increase in fruit and vegetable exports in Q1 of this year, with expectations for the export value to exceed $300 million [8][9]. - The efficiency of customs clearance has improved significantly, likened to the speed of food delivery, enhancing the logistics of perishable goods [8]. E-commerce Development - The city has nurtured over 4,600 e-commerce entities, with projected online sales reaching 1.752 billion yuan in 2024, generating over 12,000 jobs [9]. - A local entrepreneur has established a cross-border e-commerce supply chain park, achieving sales exceeding 10 million yuan [9]. Agricultural Innovation - The introduction of technology in agriculture has led to the cultivation of selenium-rich products, with prices for these products being 30% higher than regular varieties, indicating a strong market demand [13]. - The region's agricultural landscape has diversified to include various selenium-enriched crops, enhancing the local economy [13][14]. Tourism and Cultural Heritage - Suifenhe is also a cultural and historical site, attracting tourists to its historical museums and landmarks, which narrate the city's rich past and its significance in Sino-Russian relations [11][12]. - The integration of tourism with agriculture has created unique experiences for visitors, such as strawberry picking and farm-to-table dining, contributing to the local economy [14][15]. Conclusion - Suifenhe exemplifies the revitalization of Northeast China through trade, e-commerce, agriculture, and tourism, serving as a model for regional development and international cooperation [15].

Group 1: E-commerce Growth in Heilongjiang - Heilongjiang Province's e-commerce transaction volume reached 72.24 billion yuan in Q1, a year-on-year increase of 23.5% [1] - The province's online retail sales surpassed 10 billion yuan for the first time, achieving 10.51 billion yuan, with a growth rate of 44.7% [1] - New business models such as online shopping for New Year goods, online food ordering, mobile payments, and customized travel are gaining popularity, contributing to a peak in online retail sales in January, which reached 4.06 billion yuan [1] Group 2: Employment Impact - E-commerce is becoming a significant employment driver, with the number of online retail stores reaching 146,000 and creating 191,000 jobs by the end of March [1] - Harbin accounts for 59.8% of the province's online retail stores and 60.7% of employment in this sector [1] - Stores with online retail sales below 100,000 yuan are emerging as a major force in the province's development [1] Group 3: Cross-border E-commerce - Heilongjiang's cross-border e-commerce retail sales reached 230 million yuan in Q1, accounting for 2.2% of the province's online retail sales, ranking 12th nationally [2] - The province has established 25 overseas warehouses with a total storage area of 185,000 square meters [2] - The top 15 cross-border e-commerce stores each achieved retail sales exceeding 2 million yuan [2] Group 4: Rural E-commerce - Rural online retail sales in Heilongjiang reached 1.85 billion yuan, making up 17.6% of the province's total online retail sales, surpassing the national average by 3.4 percentage points [2] - Harbin, Mudanjiang, and Qiqihar are the top three cities in rural online retail sales, with respective shares of 27.3%, 16.9%, and 15.9% [2] - The number of rural online retail stores exceeded 40,000, creating 45,000 jobs by the end of March [2] Group 5: Agricultural Product Sales - Agricultural product online retail sales in Heilongjiang reached 790 million yuan, accounting for 16.9% of the province's physical online retail sales, higher than the national average of 12.2% [3] - The grain and oil seasoning sector dominates the agricultural product online retail market, contributing 57% to the total [3] - Major agricultural products like rice, grains, and dried meat have shown significant sales, with three key products generating over 370 million yuan, contributing 46.5% to the total agricultural online retail sales [3]

Core Insights - The 34th Harbin International Economic and Trade Fair showcased local brands, particularly traditional "old brands" from Heilongjiang, emphasizing their cultural heritage and market vitality [1] - The exhibition featured a larger area than previous years, incorporating intangible cultural heritage (ICH) elements, with 20 enterprises participating across four categories: specialty foods, ICH crafts, dairy products, and soybean products [1] Company Highlights - **Yue Liang Ba Zhen** presented over 50 products, including a notable "roast chicken" recognized as a provincial intangible cultural heritage in 2024, made from free-range chickens and a secret herbal marinade [1] - The company is in talks with Xinjiang merchants to expand its market through regional collaboration [1] - **Lao Ding Feng**, a historic pastry brand, showcased various products including improved soft bread, which attracted significant consumer interest [3] - The company is developing a frozen dough series for traditional Chinese pastries, marking a first in this category [3] - **Qiu Lin Food**, established in 1900, highlighted four provincial ICH products and is expanding into e-commerce and outdoor dining [5] - The company produces over 300 products across nine categories, including traditional baked goods and beverages [5] - **Ha Rou Lian**, with a history dating back to 1913, continues to produce its signature red sausage, which is recognized as a provincial intangible cultural heritage [9] - The company has introduced frozen sausage products to meet modern consumer demands and is focusing on retail products appealing to younger demographics [11]