Core Insights - The article highlights the success of Nayuki's "Natural Nutrition+" strategy, particularly with the launch of the "Sunshine Golden Pineapple Turmeric Smoothie," which topped sales charts on its first day [1][6] - This product is part of Nayuki's initiative to promote healthier beverage options, reinforcing the brand's commitment to "natural, nutritious, and low-burden" offerings [1][11] Product Details - The "Sunshine Golden Pineapple Turmeric Smoothie" combines turmeric, known as "plant gold," with imported Philippine golden pineapple and passion fruit, creating a dual-effect nutritional system focused on "antioxidation and anti-inflammation" [3][5] - The smoothie contains approximately 8.2mg of Vitamin C per 100g, providing about 50% of the daily Vitamin C requirement in one serving, and includes over 100 billion CFU of active probiotics per 100g for gut health [5][6] Market Performance - The product has shown strong market performance, with 85% of repurchase users recognizing its health benefits, indicating significant market appeal [6][9] - Nayuki's health product matrix has consistently gained traction, with previous products like the "Little Purple Bottle" series achieving over 500,000 cups sold within three days of launch [8][9] Strategic Development - Nayuki's health strategy is characterized by a clear path, having launched the "Fresh Fruit Tea No Sugar Natural Nutrition+" plan in June, in collaboration with various nutrition experts [9][11] - The company aims to continue exploring the value of superfoods and deepen its "Natural Nutrition+" initiative by introducing more products with clear health benefits [11]