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网红店突然关店:深切痛悔!7天前称将开100家新店
21世纪经济报道· 2025-06-16 03:23
Core Viewpoint - The sudden closure of the popular cake shop "Huan Niu Cake" in Hangzhou has raised concerns among consumers, attributed to rising costs, market competition, and management failures, leading to a public apology and a commitment to address customer complaints regarding stored value balances [1][12]. Group 1: Company Background and Recent Developments - Huan Niu Cake started its operations in 2013 with an initial investment of 30,000 yuan and expanded significantly after receiving tens of millions of dollars in Series A funding in 2022 [14]. - Just days before the closure announcement, the company had plans to open 100 new stores nationwide through a franchise model, indicating a rapid expansion strategy [14]. - The company had previously reassured customers about its operations, denying rumors of bankruptcy or closure [12]. Group 2: Consumer Reactions and Concerns - Many consumers expressed surprise and disappointment over the closure, recalling the long queues and high demand for the cakes just five years ago [2][6]. - There are significant concerns regarding the handling of stored value cards, with customers hoping for a satisfactory resolution to their balances [2][8]. Group 3: Financial and Legal Issues - The company and its founder, Xu Hao, are facing legal challenges, including a restriction on high consumption due to unpaid debts totaling approximately 1.2 million yuan [10][11]. - The official response confirmed the existence of these debts as legacy issues from early business operations, clarifying that it does not equate to bankruptcy and should not affect customer transactions [12].