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熊猫家园运营中心周蕾:推动熊猫IP从成都走向世界
Mei Ri Jing Ji Xin Wen· 2025-10-15 04:50
Core Insights - The event "2025 Chengdu Cultural and Creative Industry (Guangdong-Hong Kong-Macao Greater Bay Area) Cooperation Conference" aims to promote the synergy between Chengdu's cultural IP and creative design resources with the manufacturing capabilities of the Greater Bay Area [1] - The "Panda Home" brand, introduced by Chengdu Media Industry Group, serves as a cultural link between Chengdu and Dongguan, enhancing cultural resource complementarity and cross-regional collaboration with advanced manufacturing [1] Group 1 - The first "Panda Cultural Creative Competition" was held under the guidance of UNESCO and other organizations, attracting 13,854 original works globally, establishing the panda IP as a significant cultural connector [1] - Chengdu Media Industry Group has established the "Panda Home Operation Center" to facilitate high-quality market transformation of outstanding works, achieving a cumulative output value of 63.77 million yuan [2] - The "Panda Home" initiative has led to the registration of 116 design patents and the signing of 137 designers, creating eight core panda IP images and developing over 100 competitive cultural products [2] Group 2 - The second "Panda Cultural Creative Competition" has expanded its international cooperation network, receiving 7,389 submissions, including 2,133 from overseas, and aims to set global standards for the industry [3] - The competition focuses on international participation, market-oriented evaluation, and practical award settings, enhancing its authority and relevance in the creative industry [3] - Future plans include deepening collaboration with global creative forces and opening various cooperation channels, aiming to elevate the panda IP to an international stage [3]