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助力文化产业发展 提升城市文化软实力
Xin Lang Cai Jing· 2026-01-03 20:20
南宁市高度重视文创产业发展,通过政策扶持、品牌创建、文化资源挖掘、鼓励支持文创产品开发、宣 传推广等举措,不断加大对文创产业的扶持力度,加快发展文创产业,文创产业规模持续壮大,新业 态、新模式、新动能加速发展。 为推动我市文化创意产业高质量发展,2025年,市政协组成专题调研组,围绕"积极发展文化创意产业 优化与丰富文化消费市场"开展重点课题调研,系统提出了一系列具有前瞻性、针对性和可操作性的意 见建议,为把文化创意产业打造成我市经济发展的重要增长极和城市软实力的亮丽名片献计出力。 聚焦创新驱动 激发产业内生新活力 中华优秀传统文化与文化产业发展的深度融合,对激发文化产业内在发展潜力、释放中华优秀传统文化 发展活力具有重要意义。为此,调研组建议,引导内容优化,推动精品化转型。倡导企业创作注重内容 质量、精神内涵,打响地方特色文化品牌,创作展示广西和南宁形象的精品佳作。深入挖掘我市中华优 秀传统文化资源,进行创意创新设计,借鉴"故宫文创"经验,鼓励博物馆、美术馆等文化机构积极追踪 年轻群体市场需求,打造南宁本土IP,以大众喜闻乐见的方式讲好南宁故事。 调研组还建议加大知识产权保护力度,加强作品版权登记和维权服务 ...
《全国高校文创发展研究报告(2025)》发布
Xin Lang Cai Jing· 2025-12-21 15:32
(来源:经济日报) 转自:经济日报 在发展特征方面,报告总结了高校文创在设计风格、运营模式与市场反响上的显著特点。设计上兼具实用性与纪念性,覆盖文具办公、服装配饰、数字藏 品等多元品类;运营模式呈现自主运营、校企合作、IP授权三大主流路径,各具资源互补、风险共担或管理便捷的优势;目标受众以在校师生、校友为 主,延伸至社会公众,在毕业季、校庆日等节点易形成传播热潮。 报告建议,高校文创应坚持"文化为根、创新为魂、实用为本、市场为翼"的发展理念,推动从"散点化"开发向"体系化、品牌化、可持续"模式升级,真正 实现文化育人与产业创新的双向赋能。 报告的发布,为我国高校文创的高质量发展提供了理论依据和评价标准,从此我国高校文创发展探索有了新思路、新工具与新动能。未来,北京大学文化 产业研究院将继续搭建高校文创交流平台,推动产学研深度融合,助力高校文创成为文化传承、情感联结与价值传播的重要载体。(经济日报记者 姜天 骄) 日前,北京大学会议中心、北京大学文化产业研究院和北京大学标识管理办公室联合主办的"2025高校文创合作论坛"在北京大学圆满闭幕。论坛闭幕式研 讨会聚焦高校文创产品的创新与发展,发布了由北京大学文化产业 ...
两岸文创业者共话文化传承与数字创新
Xin Lang Cai Jing· 2025-12-19 18:23
当天,作为两岸企业家峰会年会专题论坛之一,第七届两岸博物馆IP授权交流论坛在当地举行。围绕数 字技术赋能、跨界融合与两岸产业合作等议题,两岸博物馆负责人、文博专家、文创企业代表展开交流 分享,共探文化传承与产业发展新路径。 峰会现代服务业及文化创意产业合作推进小组陆方召集人张鸿铭曾见证并参与元代画家黄公望《富春山 居图》在台合璧展出这一盛举,张鸿铭在致辞时说,期待两岸青年把握机遇,在技术应用、市场开拓等 方面进一步深化合作,推动中华优秀文化焕发新生。 薛香川表示,博物馆收藏的文物不仅是历史的见证,更是IP授权领域取之不尽的宝藏。面对数字化时代 浪潮,仅依靠实体交流已不够。IP授权是静态的文物跨越时空、走入现代生活,实现价值转化的有效途 径。"它要求我们不再将文物视为仅供观赏的陈列品,而是可开发、可体验、可传播的文化符号。" (来源:团结报) 转自:团结报 据中新网消息 两岸企业家峰会现代服务业及文化创意产业合作推进小组台方召集人薛香川12月16日表 示,两岸业者应充分利用文化资源,通过IP合作,共同打造中华文化品牌,将文化故事、历史价值传递 给年轻世代,推向国际舞台。 如何让文化符号融入大众日常消费场景?旺旺 ...
黄河三角洲“鸟浪”涌动 生态“流量”变经济“增量”
Zhong Guo Xin Wen Wang· 2025-12-05 03:39
黄河三角洲"鸟浪"涌动 生态"流量"变经济"增量" 中新网东营12月5日电 (周艺伟 沙见龙)冬季的山东黄河三角洲国家级自然保护区(简称"黄河三角洲保护 区"),芦花似雪,落日熔金。湿地上空,万千候鸟翻飞成流动的"鸟浪",奔涌万里的黄河在此静静汇入 渤海。"视野开阔、鸟群翔集,景象十分震撼,能直观感受到生态环境在变好。"来自山东淄博的游客王 耀敏说。 作为中国暖温带最完整、最广阔、最年轻的湿地生态系统,1530平方千米的黄河三角洲保护区位于山东 东营,是"东亚-澳大利西亚""环西太平洋"两大全球候鸟迁飞通道上的关键枢纽,每年吸引数百万只鸟 类在此繁衍栖息,被誉为"鸟类国际机场"。 据统计,2025年11月,黄河三角洲保护区已迎来超40万只迁徙候鸟,较去年同期增长30%以上。同期, 东营6处主要观鸟点接待游客突破24万人次,周边酒店客房出租率同比增长超10%。鸟群与游客数量的 双重增长,呈现出黄河生态"流量"向经济"增量"的有效转化。 "我们通过治理互花米草,恢复原生植被盐地碱蓬,为鸥、鹤、鹬等珍稀濒危鸟类打造适宜的觅食和栖 息场所。"黄河三角洲保护区规划建设科科长陈学涛介绍,保护区还运用卫星遥感、大型无人机、 ...
若不出意外,中国一半人口或将涌入到这4个城市,房价或将回升
Sou Hu Cai Jing· 2025-11-29 17:15
Core Insights - The urbanization process in China is transitioning from scale expansion to quality enhancement, leading to profound changes in resource allocation logic, which significantly impacts urban development [1] - Major cities like Chongqing, Shanghai, Beijing, and Chengdu are experiencing population growth, each surpassing 20 million residents, showcasing their robust development vitality and strong attraction [3][5] - The competitive advantage of these mega cities is not solely based on scale but is supported by a multi-dimensional framework including industrial ecology, public services, and development space [5][7] Urban Development Dynamics - Core cities and key urban clusters are increasingly demonstrating agglomeration effects, forming a new ecosystem of urban development characterized by clear hierarchies and collaborative competition [3] - The Pearl River Delta cities attract a large influx of population due to their complete industrial clusters, becoming significant gathering places for individuals seeking opportunities [3][9] - The employment market in these mega cities is diverse and comprehensive, providing high-end job opportunities and platforms for skilled talent [7] Economic and Industrial Insights - Chongqing and Chengdu are emerging as core destinations for population inflow in the western region, leveraging their unique geographical advantages and complementary industrial layouts [7][9] - The Pearl River Delta cities have established a robust industrial matrix covering high-tech, trade logistics, and various manufacturing sectors, fostering a collaborative and complementary industrial ecosystem [9][11] - Shenzhen has become a hub for top tech talent, driven by leading companies like Huawei and Tencent, which have created a complete high-tech industrial chain [11] Emerging City Competitiveness - New first-tier cities like Hangzhou and Chengdu are rising strongly, injecting new vitality into the urban competition landscape by balancing industrial upgrades and living quality [13][15] - The real estate market is witnessing structural differentiation, with cities like Hangzhou and Chengdu stabilizing prices and improving market conditions driven by demand for better living conditions [17] - The shift in young people's city selection logic is moving towards rational decision-making based on industrial depth, living costs, and public services [19][21] Future Urban Trends - The construction of transportation networks, such as the Chengdu-Chongqing high-speed rail, is enhancing connectivity and supporting a dual-core development model [21] - The urbanization process in China is entering a high-quality development phase, with a clear trend of population and capital concentrating in core cities and urban clusters [23][25] - Sustainable urban development relies on optimizing living costs, enhancing public service levels, and establishing differentiated competitive advantages [25][26]
别让“抄袭”绊住文创发展的脚步
Ren Min Wang· 2025-11-29 12:27
Core Insights - The cultural and creative industry (CCI) is experiencing significant growth, driven by unique cultural charm and creative design, appealing particularly to young consumers [2] - However, the industry faces challenges such as frequent infringement and counterfeiting, which hinder its healthy development [2][3] - Strengthening intellectual property (IP) protection is crucial for the sustainable growth of the CCI, as it is a vital sector within the IP protection landscape [3][4] Group 1: Industry Characteristics - CCI is not merely a "small commodity business" but a fusion of culture and economy, as well as high technology and modern services, characterized by rapid technological changes and high added value [2] - CCI products transform cultural relics from static history into interactive and tangible cultural experiences, fostering cultural confidence among the youth [2] Group 2: Challenges and Solutions - The CCI faces a "difficult to protect rights" dilemma, necessitating a multi-faceted approach to enhance IP protection [3] - Enforcement agencies should intensify efforts to combat infringement, while CCI enterprises must improve their IP awareness and maintain proper registration and reporting practices [3] - Supporting small and medium-sized enterprises (SMEs) in the CCI is essential, as they often lack funding and IP awareness; fostering markets for copyright transactions and technology services can enhance their innovation capabilities [3] Group 3: Technological Innovations - Implementing technological measures such as creating unique digital identities for each CCI product and utilizing AI systems for monitoring infringement can improve protection efficiency [3] - The application of anti-counterfeiting technologies like NFC chips and QR codes allows consumers to easily verify product authenticity [3] Group 4: Cultural Impact - Protecting IP is synonymous with safeguarding the spark of innovation, which is essential for stimulating cultural creativity across society [4] - Effectively addressing the challenges of infringement and rights protection will enable the CCI to thrive and contribute to the construction of a culturally strong nation [4]
立足优势壮大文创产业
Jing Ji Ri Bao· 2025-11-25 22:37
宏观层面,完善顶层设计与政策支持体系。制定产业专项规划,明确目标、领域与布局,防范同质化竞 争。优化财税支持,设立创新基金,对IP转化与产业链协同项目给予补贴与融资扶持。加强知识产权保 护,严厉打击侵权,营造公平市场环境。 产业层面,推动产业链协同与产业集群建设。贯通产业链条,依托龙头企业带动上下游协同,并通过对 接平台促进资源精准匹配。积极拓展"文创+"融合业态,以开辟产业新增长空间。引导资源向特色产业 集群集聚,实现集约发展,并建立行业标准与综合评价体系,引领文创产业迈向高质量轨道。 企业层面,强化企业创新能力和市场适配性。通过组建专业团队,联合高校、非遗代表性传承人深入挖 掘文化IP内涵,结合现代审美创新,打造差异化产品。建立市场调研机制,依托数据分析精准定位客 群,实现以需定产。此外,还要加大技术投入,运用数字手段开发沉浸式、互动式文创,优化体验感, 提高生产效率。 (文章来源:经济日报) 我国文创产业凭借文化底蕴与创新模式形成独特优势。要完善顶层设计与政策支持体系,推动产业链协 同与产业集群建设,强化企业创新能力和市场适配性,壮大文创产业。 从故宫博物院的"千里江山图"文具常年热销,到河南博物院的考 ...
超级城市IP“滚滚”而来,成都文创软实力全球彰显
Di Yi Cai Jing· 2025-11-23 05:04
作为成都最为独特的文化象征,大熊猫早已成为链接全球目光与城市魅力的天然纽带。现在,一场以国宝熊猫为灵感源泉的创意盛宴正在展开,成都正以熊 猫这一超级IP打造"熊猫伙伴在世界,熊猫家园在成都"的全球文创版图。 11月20日至22日,以共护熊猫家园、共建美丽世界、共享开放机遇为主题的2025全球熊猫伙伴大会在成都举行。来自30多个国家和地区的数百名专家和业内 人士,以大熊猫保护和文化交流为载体,共同探讨全球生态保护和绿色发展的科学路径。 其中,作为大会重要组成部分的2025熊猫家园·大熊猫文化创意大赛正式向全球发出创意征集令,并同步展示2024年首届大赛成果。一只熊猫,万千创意。 成都这座拥有大熊猫和千年文化的城市,正以开放的姿态汇聚全球创意,携手"全球熊猫伙伴"共塑文创产业新生态。 作为全球熊猫伙伴大会期间的核心活动之一,"熊猫家园·大熊猫文化创意大赛国际授权展"于11月20至22日在成都双流空港国际会议中心(三楼序厅)亮 相。展会集中发布100余款熊猫家园创意新品,覆盖金融文创、潮玩、服饰家居、文具办公等品类。 在本次活动现场,新一届大赛正式向全球发出创意征集令。据介绍,相比2024年首届赛事,第二届熊猫家园 ...
文创产业从“可观”走向“可感”
Guang Xi Ri Bao· 2025-11-22 03:06
Core Insights - The city of Baise is revitalizing its historical street, Jiefang Street, by integrating traditional culture with modern experiences, attracting tourists and enhancing local economy [1][2] - The development of cultural and creative products in Baise is expanding, with a focus on combining historical elements with contemporary aesthetics to appeal to younger audiences [2] Group 1: Historical and Cultural Significance - Jiefang Street, a 300-meter long and 10-meter wide historical street, has preserved its Lingnan architectural style for nearly 300 years, showcasing both traditional and modern businesses [1] - The street features significant historical sites related to the Chinese Workers' and Peasants' Red Army, enhancing its cultural importance [1] Group 2: Cultural and Creative Products - Baise has introduced over 30 new cultural and creative products that blend historical heritage with modern design, targeting younger consumers [2] - Various localities within Baise are developing unique cultural products, such as "red + intangible cultural heritage" items, expanding the market scale of cultural products [2] Group 3: Technological Integration - The city is leveraging technology, such as AR and holographic projections, to create immersive experiences that enhance the appeal of cultural products [2] - The integration of artificial intelligence with the cultural tourism industry is being promoted in preparation for the 2025 Guangxi Cultural Tourism Development Conference [2]
“文创热”激发消费新活力
Core Insights - The cultural and creative industry in China is experiencing significant growth, with over 1.28 million existing companies and approximately 239,000 new registrations in 2025, indicating a positive outlook for the sector [8]. Group 1: Industry Development - The cultural and creative industry is becoming a new driving force for consumption, revitalizing traditional culture and meeting diverse consumer demands [8]. - Gansu Province is actively promoting cultural elements from Dunhuang, hosting design competitions, and supporting the growth of cultural enterprises, resulting in over 9,000 unique Dunhuang-themed products [7]. - The establishment of professional cooperatives in Shanxi Province has transformed the "Taiping Ball" into a cultural industry with an annual output value nearing 1 million yuan [9]. Group 2: Market Trends - The popularity of cultural products is rising, with items like the "Phoenix Crown fridge magnet" and blind boxes featuring animals from Nanjing Zoo becoming trendy among young consumers [8]. - The industry is characterized by a diverse range of products, including hand-crafted items like "Guochao mooncakes" in Zhejiang Province, showcasing the blend of tradition and modern creativity [9]. - The cultural consumption market is being invigorated by innovative products that incorporate traditional cultural elements, thus enhancing consumer engagement [8].