2月24日，北京商报记者从最高人民检察院官网获悉，2025年1至11月，检察机关共起诉涉及文创产品侵 犯知识产权犯罪案件64件，其中包括涉及"哪吒"案件20件、涉及"泡泡玛特"案件13件。在业内看来，高 热度文创IP自带粉丝基础，伴随技术发展，仿制门槛也越来越低，文创产品侵权收益与侵权成本严重失 衡。文创产业快速发展与知识产权保护体系间存在尚未完全适配的结构性矛盾，遏制侵权，构建IP"护 城河"还需要社会共治。 高热度IP占比过半 在电影《哪吒之魔童闹海》百亿票房背后，其IP授权费飙至近千万元；中国国家博物馆因"凤冠冰箱 贴"创下近20年来单品及系列文创的销售纪录；泡泡玛特旗下拉布布更是火爆全球，成为文化出海"新标 杆"……随着我国文化产业发展提速提质，文创产品成为当前消费市场的重要板块。 国家统计局发布的数据显示，2025年，文化核心领域实现营业收入103181亿元，比上年增长11.5%。内 容创作生产、新闻信息服务、创意设计服务等3个行业大类营业收入实现两位数增长，增速分别为 13.5%、13.2%和12.3%。 最高人民检察院官网显示，在浙江东阳检察机关办理的一起侵犯著作权犯罪案件中，被告人搭建非法影 ...

2月24日，北京商报记者从最高人民检察院官网获悉，2025年1至11月，检察机关共起诉涉及文创产品侵犯知识产权犯罪案件64件，其中包括涉及"哪吒"案件 20件、涉及"泡泡玛特"案件13件。在业内看来，高热度文创IP自带粉丝基础，伴随技术发展，仿制门槛也越来越低，文创产品侵权收益与侵权成本严重失 衡。文创产业快速发展与知识产权保护体系间存在尚未完全适配的结构性矛盾，遏制侵权，构建IP"护城河"还需要社会共治。 另据了解，去年6月以来，部分不法商家利用多个网络平台销售仿冒中国国家博物馆凤冠、北京古代建筑博物馆天宫藻井冰箱贴。2025年10月，北京市文化 市场综合执法总队依法查处首例北京中轴线文博文创产品侵权行政处罚案，对多家涉案主体作出罚没款24.3万余元的处罚。 在文娱产业分析师张书乐看来，由于盗版者"散装分布"，版权方取证难度高、维权难度大、索赔时间长，版权方往往选择对典型案例进行重点打击，很难完 全遏制盗版侵袭。 高热度IP占比过半 在电影《哪吒之魔童闹海》百亿票房背后，其IP授权费飙至近千万元；中国国家博物馆因"凤冠冰箱贴"创下近20年来单品及系列文创的销售纪录；泡泡玛特 旗下拉布布更是火爆全球，成为文化 ...

近年来，泉州文旅热度的攀升为本土文创提供了前所未有的生长空间。原创设计师与工作室日趋活跃， 政府部门搭建的赛事平台与孵化机制则为创意落地提供了系统支撑。兼具趣味、美观、实用与文化底蕴 的产品，正以更当代的语汇讲述城市故事；世遗元素被转化为潮玩手办，闽南符号走进日常消费，文创 市场的消费潜力随之加速释放。 然而，"百花齐放"尚属序章。在"国潮"涌动、地方文化消费整体向上的时代窗口期，更严峻的考题摆在 面前：如何让创意工作室从"小而美"走向可持续品牌？如何让德化瓷赛道上的设计真正进入寻常百姓的 餐桌与茶席？如何避免赛事热度退潮后，创意被束之高阁、无人问津？这些问题的答案，不在赛场，而 在市场；不在一次性曝光，而在持续的生态培植。 "让收藏在博物馆里的文物、陈列在广阔大地上的遗产、书写在古籍里的文字都活起来。"这一愿景的实 现，需要创作者接续深耕，更需要政府、高校、企业、平台的协同赋能。"润物无声"大赛走过7届，恰 如其名：好的文创能在日复一日的浸润中，重塑一座城市的文化表情。 日前，第七届"润物无声"泉州文创旅游商品设计大赛在泉州工艺美术合作社落幕。从近千份投稿中脱颖 而出的48件作品，以"城市礼物""泉州美食" ...

Core Viewpoint - The article discusses the evolution of traditional Chinese New Year customs and the rise of cultural creative products that resonate with contemporary values, emphasizing the importance of cultural heritage in modern society [1][2][3] Group 1: Cultural Significance - The essence of the New Year celebrations, such as family reunion and blessings, remains unchanged despite the evolving forms of cultural expression [2] - Cultural creative products like the "Black Horse" and "Ma Biao Biao" reflect a blend of traditional aesthetics and modern emotional needs, making ancient culture accessible and engaging for the younger generation [1][2] Group 2: Market Trends - The popularity of cultural creative products indicates a shift in consumer behavior towards valuing cultural content over mere material satisfaction, showcasing a deeper spiritual pursuit [2] - The emergence of various cultural activities, such as archaeological creative gatherings and immersive light shows, highlights the active participation of cultural institutions and artisans in transforming cultural resources into marketable products [2] Group 3: Cultural Transmission - True cultural transmission involves adapting traditions to contemporary life rather than preserving them in isolation, allowing for a dynamic interaction between old and new [3] - The integration of traditional customs with modern creativity demonstrates the potential for cultural heritage to thrive in the current era, fostering a sense of cultural confidence and identity [3]

Core Insights - Zhengzhou is actively promoting urban renewal by integrating cultural and economic development, transforming old industrial sites and historical relics into vibrant urban spaces that reflect deep cultural heritage and a warm city atmosphere [1] Group 1: Urban Renewal Projects - The Moshijie Cultural and Creative Park, located in the old industrial area, has transformed the former site of the Zhengzhou Abrasives Research Institute into a lively space, creating approximately 2,200 jobs and over 120 new small businesses since its opening in October 2023 [2] - The "Zhengzhou Memory Oil Chemical Plant," a renovation of a Soviet-era facility, retains its industrial aesthetic while hosting over 190 shops and attracting daily foot traffic of more than 30,000 visitors, establishing itself as a national-level tourist destination [3] Group 2: Cultural Integration - The Heidu New Image Commercial Street, built on the site of the Shang Dynasty capital, features over 60 well-known dining and retail brands, with more than 40% being first-time entrants in Central China and Henan, effectively merging historical context with modern commercial activity [4] - The integration of historical culture into modern life not only stimulates new consumer dynamics but also fosters cultural identity and confidence among residents, as highlighted by the significant foot traffic of over 100,000 on the opening day of Heidu New Image [5] Group 3: Policy and Future Directions - Zhengzhou has implemented a series of initiatives, including the "Zhengzhou Urban Renewal Regulations" and the "Zhengzhou Urban Renewal Action Plan (2025-2027)," to create distinctive parks and establish a new path for urban renewal [6] - Successful urban renewal projects in Zhengzhou aim to achieve multiple goals, including historical preservation, improved livelihoods, economic growth, and cultural transmission, demonstrating a comprehensive approach to urban development [6] Group 4: Economic Impact - The Zhengzhou Memory 1952 Oil Chemical Plant has diversified its offerings to include cultural creativity, entertainment, and immersive experiences, attracting over 250,000 visitors during the 2026 New Year holiday and generating revenue exceeding 11 million yuan [6] - The city has announced 13 new urban renewal projects, with a total investment of 7.25 billion yuan, indicating a strong commitment to enhancing urban charm through the revival of cultural heritage [7]

这是"福建礼物"品牌从概念走向现实的生动写照。2025年以来，福建省文化和旅游厅通过系统化的征集评选、创新转化与市场拓展，推动这一品牌从区域性 伴手礼，升级为承载八闽文化、联结情感记忆、兼具市场活力的文化新名片。 （来源：中国旅游报） 转自：中国旅游报 "福建礼物"风狮爷摆件 福建省文化和旅游厅 供图 □ 本报记者 李金枝 传统大漆工艺包裹现代蓝牙耳机，传递低沉而优雅的共鸣；一只名叫"吖把鸭"的卡通形象玩偶，正用福州方言向游客问好……位于福建省福州市五四路的福 建民俗博物馆内，新近开业的"福建礼物"首店汇集了各类特色文创产品，吸引众多游客驻足欣赏、欣然选购。 长期以来，"福建有什么特色礼物可带？"曾是不少游客的困惑。2025年6月，福建省文化和旅游厅启动"福建礼物"文创产品和旅游商品征集活动，系统构 建"带得走的文化、看得见的创新、记得住的福建"文创精品名品矩阵。 黄敏介绍，这次征集活动面向全省，广泛征集文创企业、设计院校、非遗代表性传承人等多元主体的作品，涵盖旅游纪念、潮流玩具、办公学习、民俗文 化、文博衍生、戏韵新生六大文创类别，以及创意生活、时尚穿搭、特产美食三大旅游商品板块，致力于激发创意活力，推动福 ...

Group 1 - The core viewpoint of the articles highlights the rising popularity of cultural and creative products themed around the Year of the Horse in China, showcasing unique designs that resonate with consumers' emotional needs [1][3][4] - The "Crying Horse" toy became a viral sensation due to a manufacturing error that gave it a sad expression, leading to a 300% increase in orders within three days, illustrating the appeal of imperfection in consumer products [1][3] - The "Green Horse" series from the Gansu Provincial Museum has maintained its popularity due to its endearing design, which emphasizes emotional connection over perfection, aligning with the trend of "emotional value consumption" [1][3] Group 2 - The 2026 "Qiji" cultural exhibition in Hangzhou features over 285 horse-themed creative products from more than 40 cultural institutions and designers, reflecting the growing interest in culturally significant merchandise [3] - Experts suggest that the success of these products indicates a shift in consumer behavior towards valuing emotional resonance and authenticity, with "emotional value consumption" emerging as a key trend in cultural industries [3][4] - Recommendations for cultural product developers include transforming abstract emotions into tangible visual symbols and allowing consumer participation in product creation to enhance emotional engagement [4]

Core Insights - The rise of "Lao Cao" cultural products, such as "Lao Cao Little Horse" and "Lao Cao Little Dog," reflects a successful capture of consumer emotional needs, positioning emotional value as the core competitive advantage in the cultural and creative economy [1][2] Group 1: Emotional Consumption - The popularity of "Lao Cao" products stems from a precise understanding of the emotional consumption trend, with the "Lao Cao Little Horse" embodying a unique spirit of "carefree yet wild" that resonates with consumers [2] - Consumers feel empowered by owning a "Lao Cao Little Horse," which symbolizes freedom of expression and personal style [2] Group 2: Cross-Industry Collaboration - The "Lao Cao" IP has created a commercial ecosystem through cross-industry collaborations, integrating into daily consumption scenarios via partnerships with coffee and chocolate brands [2] - This integration fosters a complete chain of "content seeding—product consumption—social dissemination," enhancing the cultural symbol's influence and driving the collaborative development of related industries such as design and tourism [2] Group 3: Simplified Creativity - Despite the name "Lao Cao," these cultural products are not poorly made; they represent a wisdom of simplification, accurately distilling cultural symbols rather than oversimplifying them [2][3] - The "Lao Cao Little Horse" draws inspiration from Qi Baishi's painting, while the "Lao Cao Little Dog" captures the daily life of pets through simple yet profound artistic expression [2] Group 4: Emotional Connection - The success of "Lao Cao" cultural products highlights that the competitiveness of cultural and creative products ultimately returns to emotional care and value recognition for consumers [3] - By embracing authenticity over perfectionism, these products resonate more deeply with consumers, demonstrating that the essence of creativity lies in emotional connections rather than complex designs [3]

Core Viewpoint - The cultural and creative industry is a significant driver for high-quality development, integrating creativity, technology, and culture, and is essential for enhancing a city's soft power and comprehensive competitiveness [3][4]. Group 1: Importance of Cultural and Creative Industry - The cultural and creative industry aligns with the new economic growth theory, serving as a core indicator of urban competitiveness and a green engine for economic structure optimization [4]. - In 2023, Shanghai's cultural and creative industry reached a scale of 2.34 trillion yuan, growing at 7%, showcasing the economic value generated by this sector [4]. - By 2024, China's cultural industry is projected to achieve total revenue of 19.14 trillion yuan, with a year-on-year growth of 7.1%, driven by the deep integration of culture and technology [4]. Group 2: Chengdu's Development Goals and Advantages - Chengdu aims to become a national cultural and creative center and a digital cultural industry hub, aligning with national strategies and leveraging its resource endowments [6][7]. - The city is positioned to lead the development of the cultural creative industry in the western region and enhance cultural soft power through the Chengdu-Chongqing economic circle [6]. - Chengdu's rich cultural heritage, including ancient Shu civilization and Three Kingdoms culture, provides a unique foundation for developing cultural creative products [7]. Group 3: Supportive Ecosystem for High-Quality Development - Chengdu has established a comprehensive policy framework to support the cultural creative industry, including funding initiatives and talent attraction strategies [7]. - The city has a complete industrial chain covering content creation, technology development, and consumer services, with over 6,000 digital creative enterprises [8]. - Chengdu's open and inclusive urban environment fosters innovation and attracts young talent, contributing to the vitality of the cultural creative industry [8]. Group 4: Strategies for Accelerating Development - Focus on technological advancements to strengthen the digital foundation of the cultural creative industry, including AI and immersive experience technologies [10][11]. - Enhance consumer engagement by creating immersive cultural experiences that integrate local heritage and modern design [11]. - Optimize the collaborative effects of cultural parks and clusters to avoid homogenization and promote unique industry characteristics [12].

（来源：沈阳晚报） 消费动能持续释放，经济贡献稳步攀升。61.7%的外地游客将沈阳文创列入必购清单，九成游客单次文 创支出超500元。消费渠道呈现"线下为主、线上复购"双轨特征，70%通过景区门店购买，50%以上选 择电商复购，文创消费正由冲动型向常态化转变。 文化资源深度活化，特色标识日益鲜明。共和国长子、工业精神等构成沈阳独特文化标识。64%受访者 认为东北地域文化是核心竞争力，半数青睐工业硬朗气质与文艺表达的反差。铁西1905文化创意园的老 厂房明信片、齿轮书签等产品热销，全市正推进70万平方米工业遗产活化利用。 产品设计多元融合，实用美学双轨并进。文创产品从纪念品向实用美学兼具的日用品跃升。62.4%看 重"艺术设计感"，69.5%强调"实用性"。张学良旧居陈列馆等单位运用AR技术，实现扫码观看历史场 景，推动产品向可使用、可互动、可融入生活演进。 转自：沈阳晚报 伴随文旅融合与文化消费升级，文创经济成为城市软实力和文旅增长的新动能。2026年春节旅游高峰临 近，沈阳迎来文创发展的关键窗口期。1月21日，国家统计局沈阳调查队公布调研结果显示，沈阳文创 已从零散尝试迈入系统赋能新阶段，在五大方面取得突破 ...