Group 1 - The core event was the launch of a new animation brand and the introduction of a new business segment "IP derivative business" by Maoyan Entertainment at the Golden Rooster and Hundred Flowers Film Festival [1] - The promotion of the family comedy film "Panda Project 2" featured a physical interactive version of the character Panda Huhu, which was created through a collaboration with Yushu Technology [1] - The appearance of Panda Huhu captured significant attention online, quickly trending across multiple platforms, with social media users expressing a desire for mass production of the character [3] Group 2 - The transition from "viewing anticipation" to "desire to own" indicates a shift in audience expectations, as they seek deeper, more interactive connections with their favorite IP characters [4] - The recent World Robot Conference highlighted the popularity of companion robots, with the plush Panda serving as an emotional companion, reflecting changing consumer preferences [4] - Maoyan Entertainment plans to introduce more diverse IP derivative content to meet consumer demands in the future [4]