Core Insights - The tourism market in Huairou district experienced significant growth during the 2026 Spring Festival holiday, with a total of 482,700 visitors and a tourism revenue of 66.21 million yuan, marking a year-on-year increase of 26.27% and 16.47% respectively, achieving a historical high for the holiday period [1] Group 1: Overall Performance - The district hosted 14 integrated activities across agriculture, culture, commerce, tourism, sports, and science, resulting in a vibrant tourism market with strong supply and demand [1] - During the holiday, 10 operating tourist attractions received a total of 246,100 visitors and generated revenue of 21.99 million yuan, reflecting year-on-year growth of 50.87% and 38.34% respectively [3] Group 2: Key Attractions - The Mutianyu Great Wall scenic area held a New Year Carnival and a JD New Year Goods Fair, attracting 131,000 visitors and generating 16.04 million yuan, accounting for 73% of the district's scenic area revenue [4] - The Yanqi Lake scenic area introduced the "Egg Party" trendy IP, creating a youthful consumption scene that achieved a maximum daily visitor count of 7,000 [6] - The Hongluo Temple scenic area collaborated with the "Taiping Year" IP to create an immersive blessing space, attracting 63,400 visitors and generating 3.55 million yuan, with year-on-year increases of 12.94% and 11.13% respectively [7] Group 3: Cultural Integration - The district integrated Great Wall culture and folk customs into various activities, with approximately 319,800 citizens participating and generating over 20 million yuan in revenue during the holiday [8] - The Mutianyu Great Wall New Year Carnival featured a series of traditional performances, including dragon and lion dances and intangible cultural heritage shadow plays [8] - The Yan City Spring Festival Temple Fair showcased professional troupes and hosted a "Five Blessings Dumpling Feast," with an average daily attendance of 17,600 diners [8] Group 4: Special Events and Experiences - The Kunlun Decision World Extreme Fighting Championship introduced a "sports + tourism" ticket package, leading to a 65% increase in hotel bookings in the surrounding area, with the Sunrise Oriental Kempinski Hotel achieving over 70% occupancy during the event [10] - The Wafang Hotel in Bohai Town designed a "Intangible Cultural Heritage Experience Day," engaging foreign tourists in traditional crafts like cloisonné making and paper-cutting, with international visitor satisfaction reaching 98% [11]