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中金:AI玩具生态升级 厂商跨界、技术+IP赋能与政策护航
智通财经网· 2025-11-27 07:39
Core Viewpoint - The AI toy industry is experiencing significant support from policies, with major players like JD.com and Huawei entering the market, while companies like Leapfun continue to innovate their product offerings [1] Group 1: Major Players and Innovations - Leading companies such as JD.com, Huawei, and Honor are leveraging their technological ecosystems to integrate AI into toy products, enhancing the value of smart companionship [2] - JD.com launched a series of self-developed AI plush toys for pre-sale on November 20, while Huawei introduced a chat robot in collaboration with Leapfun on November 25 [2] Group 2: Differentiation and Competitive Edge - Companies like Leapfun are focusing on technological upgrades and intellectual property (IP) accumulation to create differentiated competitive advantages in the AI toy market [3] - Leapfun's CocoMate, the first end-to-end AI interactive toy, features dual-mode communication (4G cellular + WiFi), showcasing innovation in functionality [3] Group 3: Policy Support and Industry Development - The Ministry of Industry and Information Technology emphasized the importance of product integration, innovation, and regulatory development to promote the AI toy industry [4] - Local governments, such as Guangdong, have introduced specific plans to increase AI toy penetration rates to over 30% by 2027, supporting the industry's scale and standardization [4] Group 4: Investment Recommendations - Investment suggestions include companies like Kying Network in the AI toy sector and major IP players such as Damai Entertainment and Yuewen Group, which have strong IP commercialization capabilities [4]