Core Insights - Douyin e-commerce has launched its "Super Value Purchase" channel for the Double 11 shopping festival, offering various discounts and promotions across multiple categories, including beauty, apparel, electronics, and food [1][4] - The platform emphasizes a "simple and direct" discount mechanism, enhancing the shopping experience for consumers through various promotional activities [1][4] - From October 9 to 15, the number of products with transaction amounts exceeding one million yuan in the "Super Value Purchase" channel increased by nearly 79% year-on-year [1] Group 1: Promotions and Discounts - The "Super Value Purchase" channel features significant discounts on popular products, such as Helena's cream priced at 1,448 yuan, Dyson's hairdryer at 1,899 yuan, and Moutai liquor at 1,499 yuan [2] - Additional promotional items include a Nintendo Switch for 99 yuan, a 1 yuan offer for Luckin Coffee, and various 50% off deals on baby products, catering to different consumer needs [2] - The platform supports merchants with policies like commission waivers and logistics guarantees, helping to reduce operational costs and improve fulfillment efficiency [2] Group 2: Sales Performance - The first day of the Double 11 event saw a remarkable 211% year-on-year increase in sales on Douyin's marketplace, driven by the synergy between live streaming and traditional e-commerce [4] - The "Super Value Purchase" channel effectively combines content appeal with competitive pricing, serving as a crucial entry point for stimulating consumption and facilitating transactions [4] - Douyin e-commerce aims to continuously release platform vitality and stimulate new consumption through multi-dimensional measures that benefit both consumers and merchants [4]