Core Insights - The transition from "Shuangyou" (pleasant travel) to "Shuangju" (pleasant living) aligns with the current upgrade direction of China's tourism industry, representing a dual approach from both supply and demand sides [1][4] - Guizhou is focusing on establishing itself as a national destination for travel and wellness, with an expected 30,600 homes purchased by out-of-province buyers in 2024, generating over 10 billion yuan in sales [1][2] Demand Side - Travelers' experiences have evolved through three stages: visual travel, physical travel, and now integrating travel into daily life, where the distinction between "departure" and "destination" blurs [1] - The current trend emphasizes living as part of travel, indicating a shift towards a lifestyle of mobility rather than temporary escapes [1] Supply Side - Guizhou's natural beauty and favorable climate have long attracted travelers, with "escaping to Guizhou for summer" becoming a recognized brand [2] - The province's tourism industry is thriving, with a reported 15.7% year-on-year growth in tourism transaction volume by November 2025, the highest in the Southwest region [2] - Out-of-province visitors account for approximately 82% of transactions on platforms like Fliggy, with significant contributions from regions such as Sichuan-Chongqing and the Yangtze River Delta [2] Strategic Focus - Three key strategies for developing the travel and living industry in Guizhou are identified: "Vertical," "Focus," and "Open" [3] - "Vertical" emphasizes specialization to create premium offerings in areas like summer retreats and wellness tourism [3] - "Focus" suggests targeting the primary needs of major customer sources to enhance industry scale and effectiveness [3] - "Open" advocates for fostering competition and collaboration with established tourism entities to drive innovation and service improvement [3] Lifestyle Integration - The concept of travel living, which combines residence, tourism, leisure, vacation, and wellness, is redefining the pursuit of a better life [4] - Guizhou is positioned to capitalize on the burgeoning opportunities in the travel living sector, aiming to accelerate the transition from "Chuangyou Guizhou" to "Shuangju Guizhou" [4]