"世界那么大，我想去看看"早已超越一句口号，正演变为一场规模浩大的国民生活方式迁徙——旅居。这一融合 了长期居住、深度体验与生活方式的产业，正从文旅行业的细分赛道，迅速崛起为下一个"万亿级"的超级风口。 在资本与产业政策的双重驱动下，一个全新的价值图谱正在展开。看懂其中的逻辑，便看清了未来。 一、 顶层设计加持：万亿市场获系统性资本赋能 资本敏锐的嗅觉，往往与政策导向同频共振。当前，旅居产业正获得从国家到地方政府前所未有的系统性金融支 持，为其高速发展注入了确定性。 市场数据则进一步验证了资本的眼光。据中国旅游研究院数据，全国旅居市场的潜在需求高达6亿人次，整体市场 规模预计接近3万亿元。途家平台数据显示，2025年暑期，入住7天及以上的旅居订单占比已超40%。面对如此确 定的增长赛道，资本的大规模涌入已成必然。 在省级层面，贵州省已率先出台纲领性文件，明确提出设立省级专项资金，并鼓励省文旅、养老等产业股权投资 基金优先支持旅居项目。更具突破性的是，政策将符合条件的项目纳入地方政府专项债券支持范围，并鼓励金融 机构创新"旅居贷"、保险机构推出"保险+旅居"产品。这标志着一套"财政+基金+信贷+债券+保险"的多 ...

Core Viewpoint - The State Council's plan aims to accelerate the cultivation of new growth points in service consumption, focusing on key and potential areas, particularly through the development of travel and residential destination cities, and revitalizing idle rural land and properties [1] Group 1: Revitalization of Stock Real Estate - The real estate market is transitioning to a stock era, with strategies focusing on controlling new supply, reducing inventory, and optimizing supply [2] - Current revitalization efforts are directed towards three main transformations: converting properties into affordable rental housing or talent apartments, repurposing for new consumption formats like cultural and creative parks or elderly communities, and supporting rural revitalization through the development of rural homestays and leisure agriculture [2] - The plan encourages local governments to support land use and service facility construction for travel projects, providing new solutions for idle properties located in scenic and rural areas [2] Group 2: Multi-layered Demand Stimulation - The integration of stock real estate revitalization with the travel industry is expected to stimulate domestic demand on multiple levels, including investment in property renovations and infrastructure for travel destinations [4] - Travel consumption encompasses high-value services such as accommodation, wellness, and experiences, which can drive related industries like renovation, home services, and cultural tourism, thereby fostering new growth points [4] - Data from Yunnan indicates significant growth in travel-related activities, with a 54.9% increase in travel numbers and substantial job creation and income growth for local households [4] Group 3: Key Implementation Strategies - Successful policy implementation requires three key actions: enhancing policy coordination to address planning and land use bottlenecks, innovating financial support to attract long-term capital, and fostering professional management to improve service quality and project sustainability [5]

中新网贵阳1月28日电 (记者 周燕玲)从"走马观花"式游览到住下来慢慢生活，旅居正成为文旅发展的新 趋势。作为拥有丰富自然资源与良好气候的贵州，正加快建设全国一流的旅居目的地。此间召开的贵州 省两会上，如何为游客打造"心安之所"，让他们从畅游到爽居，成为热议话题。 贵州为何盯上"旅居"这门生意？ 有"公园省"美誉的贵州，森林覆盖率超63%，夏季平均气温23.6℃，是同纬度最凉爽的区域之一，还有 峰林、瀑布、峡谷、溶洞等自然景观，建成78个森林康养(试点)基地。 在贵州黄果树瀑布游玩。记者 周燕玲 摄 贵州兴义万峰林。唐哲 摄 2026年是"十五五"开局之年，贵州提出乘势而上发展壮大旅居产业，制定旅居康养产业发展规划，大力 培育引进优强旅居经营主体，以城市旅居、乡村旅居为重点，积极发展避暑旅居、康养旅居等多样化产 品体系，精心策划开展系列推介活动，推动传统房地产从"卖房子"向"开发+服务+运营"转型，谋划落地 旅居地产项目40个左右。 如何从"畅游贵州"到"爽居贵州"？ 民进贵州省委会建议，丰富旅居消费场景，延伸乡村旅居消费链。设计本土文化体验项目，深度挖掘红 色文化、民族文化等资源，将民俗礼仪、节庆、风土人 ...

1月20日至21日，"国匠筑旅·黔程似锦——贵旅旅居贵州春季线路推介会"在深圳成功举办。 贵州坐拥125.8万座山峰、18个世居民族及四季宜人的气候，融合生态、康养、文化与非遗资源，是发展旅居产业的天然胜地。作为省属旅游龙头企业，贵 旅集团精心打造"贵旅旅居"平台，以"贵州旅居集成服务商"为定位，提供一站式、沉浸式、全周期的高品质旅居服务。 本次推介以安顺市西秀区与黔南州都匀市旅居线路为重点，分别呈现"康养山水·非遗风情"与"匀城绿境·康养怡情"主题，展示黄果树、龙宫、都匀绿博园等 核心资源，并融合银饰、地戏、侗族大歌等非遗体验，生动传递"山水织韵、风情入魂"的旅居内涵。 國體系 一般旅 一 季线路推介盒: 1/20-21 广东·深圳 动静 0 . B 【主要】 【中国 0 Da 0 o - - 图 西班盟 | 孟 国硬筑旅 黔程付解 g and and 鮑安琪 迪 安顺市西秀区旅游发展中心 安顺市2 s and applies with Sezainik 4 41110 12 ellier HT 星 TTTTTTT TE TITUT THE 200 ( 25 A 动静 15 活动现场设置"一廊一区"沉浸式体 ...

Core Viewpoint - Yuanjiang County in Yunnan Province is becoming an attractive winter residence for "migrant" populations due to its favorable climate, natural resources, and improved living conditions [1][2]. Group 1: Tourism and Migration - In 2025, from January to November, Yuanjiang received 24,100 out-of-province residents, marking a year-on-year increase of 104.8%, which led to nearly 800 housing purchases [1]. - The county has developed 14,700 accommodation units with over 22,500 beds available, catering to diverse needs from hot spring hotels to RV camps [2]. Group 2: Infrastructure and Services - Yuanjiang is enhancing its infrastructure with a focus on a "15-minute living circle," including shared dining options, upgraded night markets, and convenient transportation services [2]. - Health management and cultural experiences are prioritized through initiatives like health stations and community gardens, addressing the well-being and leisure needs of residents [2]. Group 3: Community and Cultural Integration - The local community's warmth and hospitality are significant attractions for residents, fostering a sense of belonging and connection among them [2]. - The county plans to leverage the "Travel to Yunnan" brand by improving the environment, business layout, and brand development, aiming to transform into a model for travel and wellness [3].

Core Insights - The Guizhou Provincial Government has issued a plan to accelerate the development of the travel and residence industry, aiming to establish 10 well-known county-level travel destinations, 50 diverse travel clusters, and 100 distinctive travel real estate projects by 2027 [1][2] - The plan emphasizes the integration of various cultural elements and the development of specialized travel products, targeting specific customer groups such as retirees and families [2][3] - The travel residence market is experiencing significant growth, with increasing demand from various demographics, including digital nomads and younger travelers [3][4] Group 1: Development Goals - By 2027, Guizhou aims to create 10 influential county-level travel destinations and 50 diverse travel clusters, with a long-term goal of 20 destinations by 2030 [1] - The plan includes the introduction of 400 high-quality travel residences and 400 innovative travel villages, enhancing the overall travel experience in Guizhou [1][2] Group 2: Market Trends - The travel residence market is shifting from a niche to a mainstream option, with predictions that it could become a billion-dollar sector in China's cultural tourism industry [3][4] - Data indicates a 20% year-on-year increase in bookings for southern provinces during the winter months, highlighting the popularity of "migrant" travelers seeking warmer climates [3][4] Group 3: Consumer Demographics - The majority of travelers are opting for longer stays, with over 90% of travelers staying for less than six months, and 63.8% staying for one to three months, indicating a preference for "migrant" travel styles [5] - Young adults aged 20-40 represent about 60% of travelers, showcasing a growing interest in travel among younger demographics [5]

Group 1 - The core focus of Jiangsu Province is on the development of the artificial intelligence (AI) industry, as indicated by the recent actions and statements from provincial leaders [1][2] - Jiangsu aims to enhance the innovation ecosystem and industry ecology to better integrate AI into various sectors, thereby benefiting the public and driving high-quality development [1][2] - The provincial government emphasizes the importance of precise alignment between AI and industrial needs, advocating for tailored approaches based on local conditions to foster new and future industries [2][3] Group 2 - Jiangsu has set ambitious goals for AI development, including the establishment of a leading AI innovation ecosystem and the implementation of the "AI +" initiative to integrate AI with various aspects of society [1][2] - Key cities like Suzhou and Nanjing are designated to spearhead AI-related urban development projects, aiming to address the challenges of integrating AI with manufacturing capabilities [2][3] - Recent conferences and initiatives, such as the AI Youth Entrepreneurship Ecosystem and the launch of AI application pilot bases, signal a competitive push for AI integration in Jiangsu [3]

Core Viewpoint - The Anshun Economic Development Zone has seen significant growth in the sales of residential properties, particularly attracting external buyers, which highlights the area's appeal as a "21°C city" [1][2] Group 1: Sales and Market Dynamics - Since the beginning of the 14th Five-Year Plan, over 7,500 residential properties have been sold in the Anshun Economic Development Zone, demonstrating strong market demand [1] - External buyers, particularly from other provinces, account for 60% of property purchases in certain projects, indicating a robust interest from non-local residents [1] Group 2: Infrastructure and Quality Upgrades - The Anshun Economic Development Zone has undergone comprehensive quality upgrades, including the renovation of facilities and landscapes in areas like Wanxiang Tourism City and Yanghu, enhancing the overall living experience [1] - High-quality health and wellness properties, as well as unique boutique hotels, have emerged, contributing to a multi-layered and high-quality tourism reception system [1] Group 3: Tourism and Experience Economy - The region has shifted from a resource-based economy to one focused on experiences, with seasonal tourism offerings that include activities like flower viewing in spring and hot springs in winter [1] - Visitor numbers have increased from 7.72 million to 10.4 million annually, with total tourism spending rising from 5 billion to 11.2 billion yuan, reflecting the growing attractiveness of the area [2] Group 4: Policy Support and Services - The implementation of regulations such as the Anshun City First-Class Tourism City Construction Promotion Regulations and the Anshun City Summer Health and Wellness Tourism Promotion Regulations provides a structured framework for tourism services [2] - Initiatives like housing incentives and one-stop medical and educational services have been introduced to enhance the sense of belonging for new residents [2]

Core Insights - The Nujiang River is increasingly popular for both professional and recreational rafting, attracting thousands of domestic and international enthusiasts each year from November to April [1][3] - The region is recognized for its unique geographical features and has been dubbed a "paradise for whitewater kayaking" and "holy land of wild water" by enthusiasts [3] - The local government has been promoting various outdoor sports events, including rafting, cycling, and hiking, with the wild water kayaking event being recognized as one of China's top ten sports tourism events [3][4] Tourism and Visitor Trends - In 2023, the Nujiang Prefecture received a total of 8.677 million visitors from January to October, with 17,600 of them being long-term visitors, marking a 53.8% year-on-year increase [3] - The trend of visitors transitioning from "tourists" to "residents" is growing, with individuals like Tang Jianzhong establishing rafting clubs to provide professional training and enhance the local experience [3] Development and Sustainability - The Nujiang Prefecture is focusing on developing a tourism industry centered around education, ecology, and outdoor activities, emphasizing the importance of integrating with nature and promoting sustainable practices [4] - Local authorities are working on improving infrastructure and services to enhance the immersive experience for rafting enthusiasts and promote the beauty of the canyon [4]

Core Insights - The transition from "Shuangyou" (pleasant travel) to "Shuangju" (pleasant living) aligns with the current upgrade direction of China's tourism industry, representing a dual approach from both supply and demand sides [1][4] - Guizhou is focusing on establishing itself as a national destination for travel and wellness, with an expected 30,600 homes purchased by out-of-province buyers in 2024, generating over 10 billion yuan in sales [1][2] Demand Side - Travelers' experiences have evolved through three stages: visual travel, physical travel, and now integrating travel into daily life, where the distinction between "departure" and "destination" blurs [1] - The current trend emphasizes living as part of travel, indicating a shift towards a lifestyle of mobility rather than temporary escapes [1] Supply Side - Guizhou's natural beauty and favorable climate have long attracted travelers, with "escaping to Guizhou for summer" becoming a recognized brand [2] - The province's tourism industry is thriving, with a reported 15.7% year-on-year growth in tourism transaction volume by November 2025, the highest in the Southwest region [2] - Out-of-province visitors account for approximately 82% of transactions on platforms like Fliggy, with significant contributions from regions such as Sichuan-Chongqing and the Yangtze River Delta [2] Strategic Focus - Three key strategies for developing the travel and living industry in Guizhou are identified: "Vertical," "Focus," and "Open" [3] - "Vertical" emphasizes specialization to create premium offerings in areas like summer retreats and wellness tourism [3] - "Focus" suggests targeting the primary needs of major customer sources to enhance industry scale and effectiveness [3] - "Open" advocates for fostering competition and collaboration with established tourism entities to drive innovation and service improvement [3] Lifestyle Integration - The concept of travel living, which combines residence, tourism, leisure, vacation, and wellness, is redefining the pursuit of a better life [4] - Guizhou is positioned to capitalize on the burgeoning opportunities in the travel living sector, aiming to accelerate the transition from "Chuangyou Guizhou" to "Shuangju Guizhou" [4]