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片仔癀牌参茸安神丸
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片仔癀参茸安神丸暖冬上市 布局“养心安神”大健康赛道
Core Viewpoint - The traditional Chinese medicine industry is experiencing structural growth opportunities due to accelerated population aging and increasing health awareness among the public [1][3]. Group 1: Market Context - The prevalence of sub-health conditions such as insomnia, anxiety, forgetfulness, and palpitations is rising, making "nourishing the heart and calming the mind" a significant growth point in the health market [3]. - Over 300 million people in China suffer from sleep disorders, with a notable increase among the elderly population [3]. Group 2: Product Launch - The company has launched a new product, the "Renrong Anshen Wan," which targets heart and brain health, expanding its product matrix in the health sector [1][4]. - The formulation includes key ingredients like red ginseng and deer antler, along with other traditional herbs, adhering to traditional Chinese medicine principles [3]. Group 3: Quality Assurance - The company emphasizes high-quality raw materials, sourcing red ginseng from Jilin and deer antler from regulated farms, ensuring the purity and stability of active ingredients [3]. - Production follows national GMP standards and the company's high-quality management system [3]. Group 4: Market Performance - Since its launch, "Renrong Anshen Wan" has been well-received, particularly among the elderly and high-pressure working populations, with a steady increase in repurchase rates [4]. - The company ranks first in brand value among "Chinese Time-honored Brands" with a valuation of 43.739 billion yuan, reflecting strong market trust [4]. Group 5: Future Strategy - The launch of "Renrong Anshen Wan" is part of the company's broader strategy to deepen its presence in the health sector, focusing on creating safe, effective, and reliable health products [4].