Core Insights - Befe. has experienced explosive growth, ranking 6th in Tmall's 618 pre-sale for personal care brands and becoming a leading player in the hair care industry [2] - The brand focuses on innovative products and has established a group standard for dry shampoo, aiming to fill gaps in the domestic market and enhance international competitiveness [4][12] Product Innovation - Befe. has launched its fourth-generation dry shampoo spray, which features a 10-hole wide-angle nozzle for even application and improved oil absorption efficiency, achieving 2.36 times better absorption than traditional rice starch [3][7] - The brand's Avocado Repair Hair Mask 4.0 utilizes R3-PRO targeted repair factors for precise damage repair and has become the top-selling domestic hair mask, serving over 15 million consumers [4][3] Market Performance - The dry shampoo market is experiencing rapid growth, driven by increasing consumer demand for safety, efficacy, and convenience [4] - Befe. achieved a daily sales record of over 5 million yuan during the March 8 promotion, reflecting a year-on-year growth rate of 315% [9] Distribution Strategy - Befe. has established a presence in over 21,000 physical stores across China, achieving 100% provincial coverage and collaborating with over 300 partners [10][11] - The brand employs a "local penetration + global radiation" dual strategy, enhancing its offline sales through targeted marketing and promotional events [9][11] Technological Advancements - Befe. operates a 1,000+ square meter biotechnology laboratory and holds 25 core patents, collaborating with institutions to create a database for localized hair care solutions [7][8] - The brand's focus on biological safety and innovative formulations positions it as a leader in the scientific hair care sector [8][12] Global Expansion - Befe. is expanding internationally, having entered six countries and aiming to cover 15 markets by the end of the year, including Australia and Singapore [11][12]