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新丰小吃等945件商标 正式入选《浙江省重点商标保护名录》
Mei Ri Shang Bao· 2025-11-17 23:25
Group 1 - The core viewpoint of the articles is that "Xinfeng Snack," a well-known brand in Hangzhou, has been officially included in the "Key Trademark Protection Directory of Zhejiang Province," which recognizes its brand value and provides institutional support for the preservation of Song Dynasty culinary culture [1][2] - The inclusion in the trademark protection directory consists of 945 trademarks, including notable brands like "Hanggang" and "Nongfu Spring," aimed at protecting well-known and influential trademarks from counterfeiting and infringement [1] - "Xinfeng Snack" has evolved from a small street shop established in 1958 to a chain with over 100 stores, including locations in Shanghai, showcasing the transformation of local snack brands into recognized enterprises [1] Group 2 - The recognition not only protects the "Xinfeng Snack" brand but also supports the standardized transmission of Song Dynasty culinary traditions, creating a favorable environment for the brand to focus on product and service quality [2] - The brand has participated in formulating the "Hangzhou Xiaolongbao Standard," elevating local snacks to industry benchmarks, which has led to consumer recognition and various honors, such as selling 6 million "shrimp dumplings" annually [1][2]