作为杭州老字号，"新丰小吃"更参与制定《杭州小笼包标准》，将市井小吃提升至行业标杆高度。这份 对品质的坚守，让新丰小吃在收获消费者认可的同时，也拿下"虾肉小笼年销600万笼""牛肉粉丝获评城 市地标美食"等荣誉。 对于一家扎根市井近70年的小吃品牌而言，"新丰小吃"的入选不仅是官方对其品牌价值的认可，更意味 着其承载的宋韵饮食文化获得了制度性护航。回溯新丰小吃的成长史，恰是一部地方小吃品牌化的蝶变 史。1958年，新丰小吃诞生于杭州延安路，最初仅是一家街边小店，经过近70年的发展，已发展为拥有 超百家门店的连锁企业，甚至还将分店开进上海。 商报讯（记者 朱光函）一年卖出近5000万个小笼包的杭州老字号"新丰小吃"正式入选《浙江省重点商 标保护名录》。这是记者从浙江省市场监督管理局官网了解到的情况。该名录由浙江省市场监管局联合 多部门共同建立，旨在对省内"享有较高知名度、具有较大市场影响力和易被假冒、侵权的注册商标"实 施跨部门协同保护，本次入选的商标共有945件，其中包括"杭钢""农夫山泉"等品牌。 此次入选省级重点商标保护名录，不仅保护了新丰小吃品牌本身，同时也间接为宋韵饮食的传承提供了 支持，使宋韵饮食的 ...

Core Insights - The article highlights the remarkable growth of KuaFu Fried Skewers, which has expanded from a 20-square-meter shop to 3,000 stores globally, achieving annual sales of 1 billion skewers [1][10][12] - Founder Yuan Zelu has been recognized as one of the "40 Under 40 Most Promising Business Leaders in China" by Fortune magazine, marking a significant achievement for the restaurant industry [1][12] Business Model and Strategy - Yuan Zelu's entrepreneurial journey reflects the evolution of new consumer brands in China, transforming fried skewers from a street food into a modern, digital-driven restaurant model [3][5] - The company emphasizes a "small store, large chain, full supply" strategy, focusing on standardization and digitalization to enhance operational efficiency [6][12] Product Development and Innovation - KuaFu Fried Skewers has developed a proprietary herbal marinade, which has become a key differentiator in taste and quality, achieved through extensive product testing and refinement [6][12] - The introduction of staple foods like sour and spicy noodles and spicy hot pot has complemented the skewers, increasing overall sales and meeting diverse customer needs throughout the day [17] Market Expansion and Franchise Model - The brand has successfully penetrated both first-tier cities and lower-tier markets, implementing a zero franchise fee model to lower entry barriers for new franchisees [15][12] - KuaFu Fried Skewers has achieved a significant presence in the market, with over 200 stores in major cities and a growing footprint in smaller towns [15][12] Food Safety and Quality Assurance - The company prioritizes food safety across production, transportation, and sales, establishing rigorous standards and partnerships with logistics providers for cold chain transportation [19][22][23] - A dedicated food safety inspection department conducts regular audits across all locations to ensure compliance and address any issues promptly [23] Industry Context and Future Outlook - The article notes a milestone in the Chinese restaurant industry with the emergence of multiple brands reaching the 10,000-store mark, indicating a shift towards large-scale operations [14][23] - KuaFu Fried Skewers is positioned as a leader in this evolving landscape, leveraging digital tools and a strong brand identity to compete effectively [12][25]

Core Insights - Zhengxin Chicken Steak, once a dominant player in the snack industry with a peak of 25,000 stores and an annual revenue of 7 billion, has seen a drastic decline, now operating only 14,000 stores in 2024, losing nearly 10,000 locations [1] Company Overview - At its peak, Zhengxin Chicken Steak was known for its ability to open stores in the narrowest of spaces, showcasing its aggressive expansion strategy [1] - The company is currently facing an unprecedented crisis, indicating significant operational challenges and market pressures [1] Industry Context - The decline of Zhengxin Chicken Steak reflects broader trends in the snack food industry, where competition and changing consumer preferences may be impacting traditional business models [1] - The significant reduction in store count suggests a potential shift in market dynamics, with implications for other players in the industry [1]

Core Insights - The collaboration between Kuafu and Doraemon has led to a significant increase in sales, with the new sour and spicy noodles doubling both order volume and total orders within three days of launch [1][3] - Kuafu's strategy of integrating staple foods into its menu has set a trend in the snack industry, with over 20% of its sales now coming from staple food items [3][4] Product Development - The development of the "soulmate sour and spicy noodles" involved extensive market research, tasting over 100 varieties from the source region to create a product that appeals to a national audience [4] - The unique sauce formulation, which includes three types of sauces, is a key differentiator for Kuafu's sour and spicy noodles, emphasizing quality ingredients and appealing presentation [4] Market Trends - The trend of "all-time + all-category" operations in the restaurant industry is gaining traction, with brands competing for various consumption scenarios beyond traditional meal times [5] - Consumers are increasingly viewing Kuafu as a place for full meals rather than just snacks, indicating a shift in perception and usage of the brand [5] Supply Chain Management - Kuafu emphasizes the importance of a robust supply chain to ensure food safety and product quality, which is critical for scaling operations in the competitive restaurant market [6][10] - The company has invested over 50 million yuan in cold chain logistics to maintain product freshness and safety during transportation, nearly doubling its investment from the previous year [10][15] Quality Control - Kuafu employs stringent quality control measures, including real-time temperature monitoring during transportation and thorough inspections at various stages of production [11][14] - The company has established a comprehensive food safety traceability system, allowing for precise tracking of products and quick identification of any issues [14][16] Future Plans - Kuafu plans to accelerate the introduction of new products, with its R&D department's testing schedule extending through the end of the year [15] - The company is expanding its logistics capabilities, with two large central warehouses and 11 regional warehouses, enhancing its cold chain distribution network across over 2,800 counties and cities [15]