牡丹生物医药类产品

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菏泽:全力以赴推动牡丹产业高质量、可持续、多元化发展
Qi Lu Wan Bao Wang· 2025-08-19 02:56
Core Viewpoint - The news highlights the significant development and potential of the peony industry in Heze, Shandong, emphasizing its transformation into a comprehensive and competitive sector that integrates various industries and cultural elements [3][8]. Industry Development - Heze is recognized as the "Peony Capital of China," with the largest area, most varieties, and a complete industrial chain for peony production and processing [3][4]. - The peony industry in Heze has evolved to include planting, processing, research, and tourism, forming a vibrant and complete industrial chain [3][5]. Market Position - Heze boasts 1,308 peony varieties and over 600 varieties of peonies, with an export rate of 200 million peony seedlings annually, accounting for 90% of the national total [4]. - The annual sales of peony potted flowers exceed 600,000, representing 50% of the national market, while fresh-cut peonies reach 120 million stems, capturing 60% of the national market [4]. Economic Impact - The peony industry has significantly contributed to the local economy, with the annual peony festival attracting 9.92 million visitors and generating tourism revenue of 6.07 billion yuan, marking a year-on-year increase of 14.8% and 13.6%, respectively [6][7]. - The integration of the peony industry with cultural tourism has fostered the development of related sectors, enhancing regional economic prosperity [6][7]. Future Prospects - Heze aims to further develop the peony industry by focusing on high-quality development, technological innovation, and brand building, with a strategic plan to create a new development pattern for the peony industry [8]. - The city plans to enhance the integration of peony appreciation, cultural arts, and industry, promoting sustainable and diversified growth in the peony sector [8].