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美国最大牧场散养蛋品牌扩张 合作农场增至500家
news flash· 2025-07-17 12:13
Core Insights - Vital Farms, the largest pasture-raised egg brand in the U.S., is expanding its network of partner farms from 300 to 500, marking its largest expansion to date [1] - The CEO, Russell Diez-Canseco, stated that while this is a significant milestone, it is still insufficient to meet the company's goal of achieving $1 billion in net revenue by 2027 [1] - The egg industry has seen profitability due to a recent avian influenza outbreak that tightened egg supply and drove prices to record highs, despite a decrease in consumer egg prices in June compared to the previous year [1] Company Expansion - Vital Farms is actively seeking to onboard more farmers and is willing to cover some construction costs that may arise from tariff increases [1] - The expansion to 500 partner farms is a strategic move to enhance production capacity and meet growing consumer demand [1] Industry Context - The egg market has been affected by a significant price increase, with consumer prices in June still 39% higher than the same period last year, despite a drop to the lowest level since November [1] - The profitability in the egg sector is attributed to the supply constraints caused by the avian influenza outbreak, highlighting the volatility and challenges within the industry [1]