Group 1 - The article discusses how Donald Trump has monetized his brand through merchandise sales, generating significant revenue from various products [1] - It highlights the financial success of Trump's merchandise, indicating that he has earned millions from selling items related to his political persona [1] - The piece emphasizes the effectiveness of brand leveraging in politics, showcasing how Trump's approach can serve as a model for others in the industry [1] Group 2 - The article provides specific figures on Trump's merchandise sales, noting that he has made over $100 million from these ventures [1] - It also mentions the growth in sales during election cycles, illustrating the correlation between political events and merchandise revenue [1] - The discussion includes insights into the types of products sold, such as clothing and accessories, which appeal to his supporter base [1]