如果你正在寻找一种能够持续产生收益的自媒体运营方法，这篇文章将为你揭示一个真实案例。 陈默如何从内容创作的泥潭中挣脱，通过矩阵运营实现流量和收益的倍增，这段经历或许能给你带来启发。 自媒体矩阵怎么搭建才能赚钱？ 陈默是本地生活领域的自媒体运营者，手头管理着8个账号，覆盖抖音、快手、小红书等多个平台。 曾经他坚信"内容为王"，每天忙于脚本创作、直播策划、数据复盘，常常加班到凌晨。 尽管内容质量不俗，粉丝增长和变现效率却始终卡在瓶颈期。 直到2025年6月，他开始尝试矩阵运营，才真正打开了流量变现的闸门。 自媒体矩阵怎么运营最有效？ 陈默发现，单账号运营就像"单打独斗"，而矩阵运营能形成"流量共振"。 他调整了策略：主账号做品牌背书，子账号垂直细分。 在美食矩阵中，"探店号"负责引流，"食谱教学号"强化专业度，"好物测评号"直接挂钩带货。 直播时，各账号同步预热，通过@联动和话题标签互相导流。 他设置"节日营销""本地热点"等关键词，系统自动生成不同风格的脚本：小红书侧重"探店打卡"图文，抖音侧重"剧情化短视频"，公众号则输出深度分析。 优采云的热点植入功能让内容紧跟趋势。 例如，某明星事件发酵时，系统自动生成" ...

证券研究报告 2025年09月29日 行业报告 | 行业专题研究 供应链物流：流量变现，第二成长曲线 作者： 分析师 陈金海 SAC执业证书编号：S1110521060001 联系人 李宁 1 行业评级： 上次评级： 强于大市 强于大市 首次 （ 评级） 请务必阅读正文之后的信息披露和免责申明 物流 摘要 ⚫ 庞大流量变现 供应链物流企业的经手货值庞大，通过"物流—贸易—制造"业务延伸，流量变现打造第 二成长曲线，海外如日本商社投资制造业，国内如密尔克卫拓展分销、嘉友国际开发陆港 项目、物产中大投资并购高端实业。 ⚫ 新业务高增长 把控核心环节，上下游赋能，使新业务高增长、利润占比上升。2018-24年物产中大制造 业务毛利润年化增速22%，占比从16%上升到41%；密尔克卫分销毛利润年化增速21%， 占比从3%上升到62%。流量变现空间较大、模式更加成熟，未来新业务有望持续高增长。 ⚫ 有望戴维斯双击 新业务利润高增长、占比上升，推动公司整体利润增速上行；商品价格回升，供应链业务 利润反转；公司风险下降、市场风险偏好上升，估值有望上升。 ⚫ 供应链物流公司经手货值往往较大，如物产中大、厦门象屿等。 ⚫ 供应 ...

新闻大家可能都刷到了—— 网信部门通报的处罚原因很清楚。 小红书、微博、快手，是因为在热搜榜单主榜，高位、频繁呈现大量炒作明星个人动态和琐事类词 条； UC平台，是在热搜主榜"扎堆呈现极端敏感恶性案事件词条等非权威部门、权威媒体发布的信 息"； 今日头条，则是"在热搜榜单主榜呈现不良信息内容，还在落地页面置顶呈现相关话题"。 看下来，都是"热搜""主榜"内容出问题。 目前，这些涉事平台已发声回应，称将落实监管要求、成立整改专项工作组、推进热搜榜单生态治 理等。 互联网平台上的明星热搜，大家不陌生。这些人的恋爱、怀孕、离婚长期盘踞热搜，隔空喊话、吵 架不和琐事也能"荣登"榜首，机场穿搭、片场路透更屡屡成为热门。虽然每次他们的说明或道歉中都有 一句"无意占用公共资源"，但公共资源确已被大量占用。 近期，国家网信办指导上海、北京、广东等地网信办，对几家主要网络平台采取约谈、责令限期改 正等处置处罚措施。 说白了，平台一招"挟明星以令粉丝"，某些机构团队和博主大V推波助澜，就能换来巨量关注和商 业利益。一旦出事、被质疑监管不力，某些平台就拿"技术中立"说事，说不当热搜是因为算法，算法不 懂人类社会、没有价值偏向云云。 ...

Core Insights - Xiaohongshu is projected to achieve a 200% increase in profit by 2025, reaching $3 billion, up from $1 billion last year, with its valuation rising by 19% to $31 billion in three months [1][3] - The platform is facing scrutiny from the National Cyberspace Administration for violating content management regulations, particularly regarding the promotion of celebrity-related content [1][3] - The incident highlights the challenges Xiaohongshu faces in balancing aggressive commercialization with compliance, especially as it approaches its IPO [3][19] User Engagement and Market Position - Xiaohongshu boasts 350 million monthly active users, who view it as a source for news, entertainment, and community sharing [4] - Despite its large user base, the platform struggles with effective monetization, as users often transition to professional booking platforms for travel decisions rather than completing transactions on Xiaohongshu [7][8] Commercialization Efforts - The platform has attempted various strategies to enhance its commercial viability, including launching a group buying feature and collaborating with travel agencies, but these efforts have not significantly impacted market share [6][7] - Xiaohongshu's e-commerce initiatives have also faced challenges, including a failed partnership with Taobao and a shift to an internal transaction model [8][10][11] - Advertising and marketing contribute approximately 70%-80% of Xiaohongshu's revenue, with its e-commerce gross merchandise volume (GMV) exceeding 400 billion [11][14] Content Strategy and Regulatory Challenges - The platform's shift towards celebrity content has raised concerns about its core value proposition, which is based on user-generated content (UGC) and community sharing [15][18] - The focus on high-profile celebrity content may undermine the platform's original mission of fostering a diverse and authentic community, leading to potential regulatory repercussions [15][19] - The recent regulatory scrutiny serves as a reminder for the industry to reflect on the balance between short-term gains and long-term community value [21]

Core Insights - The entrepreneurial landscape in the AI era is fundamentally different from the mobile internet era, focusing on knowledge value generation rather than mere traffic monetization [7][13] - AI products should encourage user creativity and active engagement, shifting from passive consumption to deep content generation [2][4] Group 1: Paradigm Shift - The transition from "lightweight consumption" to "deep generation" signifies a change in user interaction with products, where AI encourages creativity rather than superficial engagement [2][3] - The goal of products is evolving from merely increasing user engagement time to enabling users to produce valuable outputs [3][4] Group 2: Changes in Entrepreneurial Goals - The focus has shifted from "traffic monetization" to "knowledge value monetization," with AI products emphasizing the processing and output of knowledge and data [7][13] - The metrics of success are changing from Daily Active Users (DAU) to Annual Recurring Revenue (ARR), highlighting the importance of the value provided to users [7] Group 3: Evolution of User Engagement - Companies like Duolingo are rapidly adapting to AI, reducing manual content editing and enhancing personalized learning experiences [8][10] - The interaction model is evolving to create a more personalized and engaging learning environment, akin to a long-term tutor relationship [9] Group 4: Growth Path Transformation - The approach to product iteration is shifting from rapid market launches to dynamic optimization based on user behavior data, allowing for continuous improvement [12] - The emphasis is now on "user value growth" rather than just "user growth," focusing on long-term user engagement and value retention [12]

因炒作明星个人动态和琐事类词条内容，小红书被网信部门约谈。 据"网信中国"微信公众号9月11日发文，近日，针对小红书平台未落实信息内容管理主体责任，在热搜 榜单重点环节频繁呈现多条炒作明星个人动态和琐事类词条等不良信息内容，破坏网络生态问题，国家 网信办指导上海市网信办，依据《网络信息内容生态治理规定》等有关规定，对小红书平台采取约谈、 责令限期改正、警告、从严处理责任人等处置处罚措施。 "种草圣地"难以根除虚假营销 被视为"种草圣地"的小红书平台，月活跃用户超过2亿，平台强调社区氛围，在年轻群体中影响力显 著，用户通过笔记形式分享生活经验，推动消费决策。然而，也正是在浓厚的"种草"的氛围下，近年来 小红书社区内容基调、内容生态常常走偏甚至走歪，平台也屡屡成为监管部门关注、处罚的对象。 据中国网信网，2020年5月，上海网信办推进落实《网络信息内容生态治理规定》，积极开展网络恶意 营销账号专项整治行动，在此过程中要求电商类平台小红书、拼多多等行业内头部企业全面清理打击恶 意营销账号，探索建立用户账号分级分类和信用管理制度。 此后，小红书官方于2020年9月宣布，为规范社区生态、保障用户体验，将启动"啄木鸟"计 ...

Core Viewpoint - The "Chai Duoduo" incident serves as a warning for the influencer economy, highlighting the consequences of unethical practices and the urgent need for regulatory oversight [1][5]. Group 1: Incident Overview - Influencer "Chai Duoduo" (real name Chai Xiangqian) is under investigation for allegedly producing and selling counterfeit products, marking a significant downfall from his previous status as a self-proclaimed "jade identification expert" [1][2]. - The timeline of events includes a lawsuit against him in April for defaming a competitor, account bans in July, and police investigation in September, revealing the chaotic nature of the influencer economy [1][3]. Group 2: Business Practices - Chai Duoduo's business model exemplifies deceptive practices, including unfounded accusations against a competitor, which led to a surge in his follower count and video views [2][3]. - His actions resulted in significant financial gains through live-streaming sales, with reported sales between 500,000 to 750,000 yuan over 90 days, despite the unethical foundation of his tactics [3]. Group 3: Regulatory and Ethical Concerns - The incident exposes three major regulatory gaps: ineffective platform oversight, insufficient legal penalties, and challenges in consumer protection [4]. - The response from regulatory bodies includes the closure of Chai Duoduo's accounts and the initiation of criminal investigations, indicating a potential turning point in regulating the influencer economy [4]. Group 4: Broader Implications - The case reflects a broader moral decline within the influencer economy, where sensationalism and controversy are prioritized over integrity [5]. - The incident raises questions about the sustainability of a business environment that allows unethical practices to thrive, ultimately impacting consumers and legitimate businesses [5][6].

Core Insights - The report from Tsinghua University highlights how Douyin's life services are effectively converting short video and live streaming traffic into offline consumer footfall and spending, significantly boosting Dalian's cultural and tourism industry development [1][4]. Douyin's Innovative Model - Douyin's innovations in platform integration and visual storytelling provide users with a new experience, achieving over 600 million daily active users by June 2021 [3]. - Dalian, a northern Chinese port city, is leveraging short video live streaming as a new engine for tourism consumption, with over 270 million short videos generating 13.9 billion likes and 6.41 million visitors checking in by July 2025 [4]. Multi-Model Consumption Transformation - Douyin is driving various consumption models in Dalian's tourism sector, revitalizing traditional attractions and enhancing user engagement through local IP development and immersive experiences [5]. - For instance, Dalian Forest Zoo has successfully connected online users with offline experiences, significantly increasing venue visibility and ticket sales [5]. - Dalian Shengya Ocean World utilized a 12-hour live broadcast to achieve over 1 million views and sales exceeding 1.5 million yuan in group purchases, showcasing effective conversion from interest to sales [5]. Efficient Promotion of Local Cuisine - Local delicacies, such as sea urchin dumplings, have seen significant sales through Douyin live streaming, with single live sessions generating 400,000 to 500,000 yuan in GMV, contributing 15%-30% to seasonal revenue [8]. - Hotels are also benefiting from Douyin's services, with the Dongquan Holiday Hot Spring Hotel reporting a 10% increase in group purchase orders and sales reaching 190,000 yuan in just 10 hours during its first broadcast [8]. Collaborative Pathways for Tourism Development - The report emphasizes the need for multi-party collaboration to achieve high-quality development in Dalian's tourism sector, focusing on digital resource management and seasonal balance [9]. - Douyin's role as a key driver of traffic for Dalian's tourism is highlighted, with a call for innovative cooperation and interaction to explore new growth dynamics in the tourism industry [9].

Core Insights - The article discusses the successful offline salon event of the Chip Distribution Club 2.0 held in Shenzhen, highlighting the enthusiastic participation and interaction among attendees [1][3]. Industry Overview - The article provides an analysis of the chip market outlook for 2025, noting significant price increases in TI and memory chips, as well as a recovery in performance from major manufacturers and distributors [4]. - It mentions that the chip distribution industry experienced a strong performance in early 2023, with some distributors reporting a doubling of sales, but faced a slowdown in June before showing signs of recovery in late July [4]. Flow Management and Monetization - The article emphasizes common misconceptions in generating traffic, stating that building trust within a targeted audience is essential for reducing customer acquisition costs and improving conversion rates [5]. - It discusses the importance of focusing on high-probability business opportunities rather than engaging with low-probability inquiries, providing practical methods for managing customer flow and conversion [6]. Entrepreneurial Insights - The article features a personal story from the CEO of CaiXin, who transitioned from various chip distribution models to developing software that enhances supply chain efficiency, ultimately addressing counterfeit issues in the industry [6][8]. - It highlights the significance of offline networking for expanding foreign trade opportunities, suggesting that while online methods are useful, substantial growth relies on face-to-face interactions [7][8]. Club Activities and Offerings - The Chip Distribution Club 2.0 offers monthly offline salons and small-scale gatherings for members to share insights and foster business relationships, with a focus on practical industry topics [10][12]. - The club has attracted over 5,491 members, who have collectively completed 19,038 hours of learning, with more than 70% of members successfully closing deals within the community [9][10]. Educational Resources - The club provides a comprehensive curriculum on chip distribution, including courses on market trends, customer relationship management, and industry-specific challenges, aimed at enhancing members' knowledge and skills [14][25]. - Members have access to exclusive market intelligence and insights, allowing them to stay ahead of industry trends and make informed business decisions [13][22].

Core Viewpoint - The company reported a revenue of 6.353 billion yuan for the first half of 2025, reflecting a year-on-year increase of 4.8%, while the net profit attributable to shareholders reached 1.044 billion yuan, up 28.1% year-on-year. The growth in non-aeronautical revenue remains under pressure, particularly in the duty-free segment, which requires further observation for recovery [1][3][4]. Group 1: Financial Performance - In Q2 2025, the company achieved a revenue of 3.181 billion yuan, marking a 4.8% increase year-on-year, with a net profit of 525 million yuan, up 22.4% year-on-year [1][2]. - For the first half of 2025, the total passenger throughput at Pudong and Hongqiao airports reached 65.76 million, a year-on-year increase of 8.9%, with aeronautical revenue at 2.916 billion yuan, up 8.4% [3][4]. - The company's operating costs for the first half of 2025 were 4.676 billion yuan, a decrease of 0.3%, leading to a gross profit of 1.677 billion yuan, which increased by 22.3% [4]. Group 2: Non-Aeronautical Business - Non-aeronautical revenue for the first half of 2025 was 3.437 billion yuan, showing only a 1.9% increase, with duty-free supplementary agreement revenue declining to 628 million yuan, down 0.2 million yuan [3][4]. - The company is focusing on enhancing the monetization potential of non-aeronautical services, including retail and dining, as the duty-free segment continues to face challenges [1][4]. Group 3: Future Outlook and Valuation - The company anticipates steady growth in airport traffic, although it is still recovering from the impacts on its duty-free business. The potential for revenue generation from non-aeronautical services remains a key area for future growth [1][4]. - The profit forecasts for 2025-2027 have been adjusted downwards due to slow growth in non-aeronautical revenue, with projected net profits of 2.195 billion, 2.686 billion, and 3.071 billion yuan respectively [5].