2025年掘金指南：五大"轻"创业赛道，助力普通人年入30万！ 在瞬息万变的互联网时代，创业的机遇如繁星般闪烁。尤其是在2025年，随着消费市场格局的持续演变，一批投 资门槛低、贴近大众生活的生意模式正悄然走红。数据显示，超过42%的普通创业者，通过敏锐地捕捉市场趋 势，成功实现了年收入突破30万元的佳绩。这些生意究竟有何独特之处？又为何能在当今激烈的市场环境中脱颖 而出？ 小生意，大乾坤：2025年创业风向标 根据国家统计局的最新数据，2025年第一季度，小型创业企业同比增长高达17.3%，创下近十年来的新高。其 中，投资回报率最高的五大领域，正逐渐成为普通人实现年入30万梦想的黄金赛道。这五大赛道分别是： 1. 银发经济：养老护理服务 4. 智慧生活：智能家居安装维护 毋庸置疑，养老护理服务是2025年最具爆发力的创业方向之一。随着中国正式步入老龄化社会，65岁以上人口占 比已达到惊人的19.7%。巨大的市场需求与供给的严重不足形成鲜明对比，养老服务缺口高达1200万人次，市场 规模更是突破了4.2万亿元。 专业化的居家养老护理服务，以其较低的初期投入（仅需15-20万元）和稳定的月收入（可达3-4万元） ...

存量竞争期，企业更为在意资源复用率。8月13日，北京商报记者从小红书处获悉，近日小红书内部宣布，小红书将组建大商业板块，推动资源跨部门协 同。这也意味着平台将进一步打通从广告投放到电商交易的商家服务链路，疏通流量变现的堵点。此前，小红书开通淘天、京东等跳转功能，也是为吸引品 牌入驻，刺激更多商家投放广告。 在当前商家越来越在意广告转化效率的环境下，为了促进更多合作，平台也有意提供更多延伸服务。据一位小红书内部人士提供的资料，北京商报记者注意 到，例如商家投放广告后，小红书还能提供运营指导，可协助商家开通小程序或本地生活团购服务。 打通流量变现堵点 事实上，如何将社区内容和流量进行商业化变现，小红书在电商探索上历经了一个持续的发展过程。 平台此次疏通各部门资源的同时，也能更聚焦同一个目标。于小红书而言，要想在巨头夹缝中生存，广告变现是不可丢失的阵地。 搭建大商业板块 从此次调整来看，小红书的大商业板块将由小红书COO柯南担任总负责人，与小红书CMO兼商业部负责人之恒共同组成领导班子。同时，小红书将推动产 品、技术、人才等资源的跨部门协同，服务品牌和商家在小红书的经营。 一位接近小红书的知情人士透露称，小红书的商 ...

Core Viewpoint - The company is expected to see significant revenue growth in the first half of 2025, driven by user growth in its social business and accelerated performance in its innovative business segment [1][2]. Group 1: Revenue and Profit Forecast - The company forecasts a 39.5% year-on-year increase in revenue for 1H25, reaching 3.17 billion yuan, with social business revenue growing by 36.7% to 2.83 billion yuan and innovative business revenue increasing by 68.5% to 340 million yuan [1]. - The expected net profit attributable to the parent company for 1H25 is 500 million yuan, with Non-IFRS net profit projected at 570 million yuan [1]. Group 2: User Growth and Market Expansion - The company's social business maintained rapid growth, with 2Q25 monthly active users (MAU) reaching 33.85 million, reflecting a 3% quarter-on-quarter increase and a 19% year-on-year increase [1]. - The company continues to expand into new products and markets, with significant user growth in YoHo, SUGO, and TopTop, and strong performance in Turkey and Saudi Arabia, as well as rapid growth in small base, high ARPU markets in Europe and the US [1][2]. Group 3: Innovative Business Growth - The innovative business is expected to see a year-on-year increase of 65.0%-74.9% in 1H25, reaching 340-360 million yuan, driven by rapid development in traffic monetization and social e-commerce [2]. - The innovative business accounted for only 9% of total revenue in 2024 but has a significantly higher gross margin than the social business, indicating potential positive contributions to overall profitability as commercialization progresses [2]. Group 4: Profitability and Valuation - The company has slightly raised its profit expectations for the year due to improved operating profit margins, with a focus on the second half of the year being a peak season for revenue [2]. - The company maintains its revenue forecasts for 2025 and 2026, while increasing Non-IFRS net profit estimates by 2% and 1% to 1.09 billion yuan and 1.26 billion yuan, respectively [2].

我也不懂人情世故，我也从不给人送东西，但是我从入圈到现在，就没请教过谁。即便最开始18年在tony群里啥都不懂的时候，我也没私聊过tony。但是呢，不是每个人能力都是很强的。有贵人相助总是一件好事。你能力又不行，又不懂人情世故，别人凭啥愿意帮你呢？中国自古就是一个人情世故的社会，虽然都厌恶，但确实有用。伸手不打笑脸人，多示好，混脸熟，自然会有帮助。主要中国人从小都是这样，大多数都会觉得拿人手软，拿了东西就要帮忙。别人告诉你密码，赚钱要感谢，亏钱要怪自己傻逼，还要安慰别人，不要责怪别人。这样下次才会继续告诉你。你当然也可以对人情世故嗤之以鼻，可以凭本事赚钱。我只是说一个方法，别又几把套我身上，我私信是关闭的，微信好友是不加的。我觉得我看待事情很客观了，虽然我自己不做返佣，不做广告，但是我从22年就一直推荐做kol，用流量赚钱。（老粉绝对知道，微博说过很多次）我自己不会人情世故，但是我觉得人情世故非常有用。Alpha我自己不会刷，第一天我就说可以搞很多号刷shell。 ...

Core Viewpoint - The stock of Giant Legend has surged significantly, driven by a partnership with Hangzhou Yushu Technology and the influence of celebrity Jay Chou, resulting in a nearly 200% increase since July [1][3][6]. Company Developments - Giant Legend's subsidiary, Xing Chuang Yi Entertainment, has entered a strategic partnership with Hangzhou Yushu Technology to develop consumer-grade robots with strong IP attributes [3]. - The collaboration will focus on four-legged robotic dogs or humanoid robots, with Giant Legend handling IP planning, design, and global marketing strategies, while Yushu Technology will manage technical and hardware development [3]. - The company aims to leverage this partnership to enhance its competitive edge in the entertainment industry, particularly in live performances and shows [3]. Stock Performance - The stock price of Giant Legend experienced a dramatic increase, rising over 36% in a single trading session [4]. - Following Jay Chou's entry into Douyin (TikTok), the stock saw a surge of over 180% within a few days, indicating strong market reaction to celebrity endorsements [1][6]. Financial Performance - In 2024, Giant Legend reported a revenue of 584 million yuan, marking a year-on-year growth of 35.75%, with a net profit of 56.05 million yuan, up 62.4% [6]. - The company's IP creation and operation business generated over half of its revenue, amounting to 314 million yuan [6]. Market Trends - The collaboration between Giant Legend and Yushu Technology exemplifies the effective use of celebrity influence to drive market value, showcasing a unique monetization path through IP and retail [8]. - The trend of integrating popular IPs with consumer products is gaining traction, particularly among younger demographics, as seen with the rise of collectible toys and related merchandise [8].

Core Viewpoint - The stock of Giant Star Legend has experienced significant volatility, with a peak increase of over 36% recently, and a total increase of nearly 200% since July, primarily driven by strategic partnerships and celebrity endorsements [1][2][4]. Group 1: Recent Developments - Giant Star Legend's subsidiary, Xing Chuang Yi Entertainment, has entered into a strategic partnership with Hangzhou Yushu Technology, focusing on the development and commercialization of consumer-grade robotic products [3]. - The stock surged following the announcement of Jay Chou's entry into Douyin (TikTok), with a notable increase of over 26% on July 8 and a subsequent rise of 94% on July 9, leading to a cumulative increase of over 180% in just a few days [2][4]. Group 2: Financial Performance - For the year 2024, Giant Star Legend reported a revenue of 584 million yuan, representing a year-on-year growth of 35.75%, and a net profit of 56.05 million yuan, up 62.4% [5]. Group 3: Market Position and Strategy - The collaboration with Yushu Technology and other partners like Pop Mart is expected to enhance the company's market competitiveness by leveraging celebrity IPs and creating a unique monetization path through "self-owned star IP + content scenarios + new retail" [6]. - The company has developed a diverse IP matrix, including "Zhou Tongxue," which has established a strong foundation for future commercialization efforts [6].

Core Viewpoint - The article highlights the rise of misinformation regarding giant pandas, driven by individuals posing as "fans" to exploit public sentiment for financial gain [1][2][3]. Group 1: Misinformation and Legal Actions - Recent legal actions in Sichuan have addressed multiple cases of rumors related to "abuse of giant pandas," revealing an underlying profit-driven motive [2][4]. - The court sentenced two individuals, Bai and Xu, for spreading false information about panda abuse, with their fabricated videos receiving over 545,000 views [4][6]. - Bai, known as "Daliao Huanghou," and her husband Xu, were found to have created a network of over ten groups on various platforms, misleadingly portraying themselves as panda advocates [5][6]. Group 2: Profit Mechanisms - Bai and Xu reportedly earned over 170,000 yuan through live streaming and fundraising, utilizing emotional manipulation to generate traffic and revenue [6][7]. - Their tactics included fabricating rumors about panda research facilities and experts, inciting public outrage and harassment against professionals in the field [7][8]. Group 3: Characteristics of Misinformation - The misinformation spread by these individuals often involved sensational claims, such as allegations of unethical practices in panda breeding centers [7][8]. - They also engaged in emotional manipulation by editing videos to create misleading narratives that attracted significant viewer engagement [8][9]. - The article notes that some "fans" are encouraged to participate in tasks that enhance the influence of these misinformation spreaders, further monetizing their activities [9]. Group 4: Broader Implications - The article discusses the increasing number of panda "fans" in China, with a wide age range, some of whom are susceptible to misinformation due to a lack of understanding of panda conservation [14]. - It emphasizes the need for fans to rely on authoritative sources for accurate information about giant pandas, as emotional responses can lead to harmful behaviors [15]. - The article also points out the inadequacies in content regulation on live streaming platforms, suggesting a need for updated legislation to address these issues [16].

Core Insights - Douyin is investing heavily in its local life services, with platform subsidies in the range of hundreds of millions from July 15 to the end of August, aiming to enhance user experience and attract more customers [1][2] - The initiative includes partnerships with major hotel groups to offer significant discounts and exclusive deals, catering to diverse consumer needs during the summer [2] - The strategic move is seen as a response to the saturation of user growth in Douyin's core business, seeking new revenue streams through local services [3][4] Group 1: Market Strategy - Douyin's entry into local life services is driven by the need to find new growth engines as its user growth approaches a ceiling, with local services representing a high-frequency consumption market [3] - The local life services market in China is vast, with potential for high profitability, especially in sectors like dining and travel, where online penetration is still growing [3] - Douyin aims to create a comprehensive ecosystem by integrating online content with offline experiences, enhancing user engagement and platform value [4] Group 2: Competitive Landscape - The move is also a strategic response to competitors like Meituan, which currently holds a dominant market share in local services, particularly in dining [4][7] - Douyin's strategy includes leveraging its algorithm and capital advantages to quickly adapt successful business models from other giants in the industry [8] - The company is expected to adopt a flexible approach, potentially utilizing both self-operated and third-party models to optimize its local services [8] Group 3: Challenges Ahead - Douyin faces challenges in ensuring service quality and user experience in the complex offline service environment, requiring robust operational capabilities [7] - Building a sustainable merchant ecosystem is crucial, as Douyin needs to attract and manage a large number of small and medium-sized businesses [7] - Cultivating user habits to shift from established platforms like Meituan will require time and consistent effort [7]

Group 1 - The article discusses how Donald Trump has monetized his brand through merchandise sales, generating significant revenue from various products [1] - It highlights the financial success of Trump's merchandise, indicating that he has earned millions from selling items related to his political persona [1] - The piece emphasizes the effectiveness of brand leveraging in politics, showcasing how Trump's approach can serve as a model for others in the industry [1] Group 2 - The article provides specific figures on Trump's merchandise sales, noting that he has made over $100 million from these ventures [1] - It also mentions the growth in sales during election cycles, illustrating the correlation between political events and merchandise revenue [1] - The discussion includes insights into the types of products sold, such as clothing and accessories, which appeal to his supporter base [1]

Group 1: Core Insights - The integration of sports IP with financial services is creating new opportunities for customer engagement and revenue generation in the sports economy [1][12] - Jiangsu Bank has launched a "Super League Zone" in its mobile banking app, offering free tickets and live broadcasts to attract younger customers [4][5] - The "Super League" has become a phenomenon in the sports industry, with record attendance and innovative marketing strategies [3][4] Group 2: Financial Institutions' Involvement - Financial institutions are evolving from mere sponsors to active "co-builders" in the sports economy, providing comprehensive financial services and engaging with fans [4][5][12] - Other banks, such as Guangfa Bank and Postal Savings Bank, are also entering the sports sector with various initiatives, indicating a broader trend in the industry [4][5] - The collaboration between banks and sports events is enhancing customer acquisition and engagement, particularly among younger demographics [4][5][12] Group 3: Insurance Sector Participation - Insurance companies are entering the sports economy as "guardians," offering multi-dimensional coverage for players and fans [6][7] - Major insurers like China Ping An and Xinhua Insurance are providing tailored insurance products for the "Super League," enhancing their brand visibility and customer reach [7][8] - The insurance sector's involvement is driven by the potential to tap into a young, active consumer base and diversify their product offerings [8][12] Group 4: Payment Institutions' Strategies - Payment institutions like Alipay are leveraging the "Super League" to enhance their market presence and improve user experience through innovative payment solutions [9][10] - The integration of digital currency and promotional activities is aimed at stimulating consumer spending during the events [10][11] - The collaboration between payment platforms and sports events reflects a dual drive of policy guidance and commercial innovation in the financial sector [10][11] Group 5: Future Directions in Sports Economy - The evolving policy environment is encouraging financial institutions to develop a comprehensive support system for the sports industry, emphasizing collaboration and resource sharing [12][13] - Financial institutions are encouraged to explore diverse cooperation models, including digital asset development and community engagement initiatives [14][15] - The potential for creating unique financial products tied to sports events, such as commemorative coins and digital collectibles, is being recognized as a new avenue for growth [15]