Core Viewpoint - Domestic sports goods manufacturing companies are increasingly exploring transformation from traditional manufacturing to service-oriented models, driven by government policies and market demand [1][2][4]. Group 1: Industry Transformation - The National Sports Administration's "14th Five-Year Plan for Sports Development" encourages the development of smart and home-based sports equipment, promoting the integration of manufacturing and service industries [1]. - Companies are moving away from a "heavy production, light service" model to innovate business formats and application scenarios, creating a new industrial development pattern [1][4]. - The trend of national fitness is driving rapid growth in fitness demand, creating new market opportunities for companies [2]. Group 2: Company Strategies - Tianxiang Sports has transformed by operating marathon events and developing a smart sports complex, Tianxiang Yuedong City, which focuses on fitness and leisure for citizens [2][3]. - Xtep has established running clubs in various cities, enhancing brand recognition and customer loyalty through services that cater to runners [3]. - Shuhua Sports has launched its own chain of fitness centers, integrating sales of fitness equipment with service offerings, and plans to introduce AI technology for a comprehensive fitness experience [3][4]. Group 3: Challenges and Recommendations - Despite the shift towards service-oriented models, many companies still rely on traditional manufacturing, leading to a lack of a mature symbiotic relationship between manufacturing and services [5]. - Companies face challenges such as undervaluation of service offerings, low consumer recognition, and weak talent support [5]. - Recommendations include increased government support through financial incentives, improved infrastructure for "Internet+" and big data, and a focus on enhancing customer experience and service quality [5].