Core Viewpoint - Jiamusi City in Heilongjiang Province is launching a winter ice and snow tourism initiative from November 8, 2025, to February 28, 2026, inviting visitors to explore new winter activities [1][3]. Group 1: Event Overview - The winter tourism initiative is themed "Ice and Snow World · Dragon Horse Spirit" and includes 26 specific measures aimed at enhancing the influence of the Dongji ice and snow brand [3][4]. - Key activities include the "Three Rivers Snow Culture Season" and various themed ice and snow events, such as the "China · Tongjiang Northernmost Three Rivers Ice and Snow Carnival" and "Aoqi Bay Ski Series" [3][4]. Group 2: Tourism Products and Experiences - The initiative will feature six unique ice and snow routes, including experiences like "Watch an Ultimate Sunrise with Your Loved Ones" and "Experience the Ultimate Dongji" [3][4]. - Twelve cross-border tourism products are being tailored for international visitors, promoting a comprehensive ice and snow tourism product system [3][4]. Group 3: Community Engagement and Events - The initiative will leverage local ice and snow resources to host various competitions, including snow soccer leagues and ice youth competitions, to ignite public enthusiasm for winter sports [4]. - A series of consumer promotion activities will coincide with major shopping events like "Double Eleven," New Year, and Spring Festival, enhancing local economic activity [4].