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从冰天雪地到“茶绿樱粉”、从非遗灯彩到村落团圆味 冬季文旅市场火热升温
Yang Shi Wang· 2025-12-24 06:59
Group 1: Winter Tourism in Inner Mongolia - The winter tourism market is heating up in Inner Mongolia with various activities such as ice and snow parks and traditional cultural experiences attracting visitors [1][4] - The "Ice and Snow Blossoms" theme park in Manzhouli has opened, featuring large ice and snow sculptures and interactive landscapes for visitors to enjoy [1] - A themed lantern festival along the Gui Liu River in Inner Mongolia showcases 40 large lantern displays, enhancing the winter night experience [4][7] Group 2: Lantern Festivals in Jiangsu and Beijing - The 40th Qinhuai Lantern Festival in Nanjing is preparing to open, featuring a blend of traditional lantern craftsmanship and modern light technology [8][11] - The exhibition includes seven themed areas with 48 lantern displays, showcasing various regional intangible cultural heritage lanterns [14] - The 40th Longqing Gorge Ice Lantern Art Festival in Beijing will start in mid-January, featuring 500,000 square meters of lantern displays and an international ice sculpture competition [15][18] Group 3: Cultural Gatherings in Heilongjiang - In Qiqihar, Heilongjiang, traditional gatherings among the Daurs foster cultural transmission during winter [19][21] - Family and village gatherings feature traditional cooking and cultural activities, enhancing community bonds [21][24] Group 4: Winter Cherry Blossoms in Yunnan - In Dali, Yunnan, the winter cherry blossoms are in full bloom, attracting tourists and photographers [25][27] - The unique climate of the region allows for winter blooming, creating a picturesque landscape that combines tea and cherry blossoms [27][29] - Local infrastructure and service quality have been improved to accommodate the increasing tourist flow, enhancing visitor experience [29]
乘冬而起 向雪而行——冰雪经济高质量发展新观察
Xin Hua She· 2025-12-12 13:28
Group 1: Economic Impact of Snow Holidays - The first snow holiday in Urumqi has transformed ice and snow "cold resources" into economic "hot assets," boosting tourism, accommodation, and dining sectors [1] - Urumqi will continue to promote its ice and snow economy with over 160 themed activities planned for the winter season, including skiing events and cultural experiences [1] Group 2: Educational and Cultural Integration - The snow holiday in Altay, covering 73,000 students, has integrated ice sports and cultural education, enhancing winter tourism and promoting the synergy between ice economy and quality education [2] Group 3: Growth of Ice and Snow Equipment Manufacturing - China's ice and snow economy is experiencing unprecedented growth, with the number of related enterprises increasing from approximately 300 in 2015 to around 900 in 2023, and sales revenue rising from under 5 billion to about 22 billion [3] - The ice and snow industry in China is projected to exceed 1 trillion yuan this year, driven by the popularity of ice sports and technological innovations [3]
新华视点|乘冬而起 向雪而行——冰雪经济高质量发展新观察
Xin Hua She· 2025-12-11 12:59
Group 1 - The first snow holiday in Urumqi has activated the ice and snow economy, leading to increased activity in ice and snow tourism, accommodation, and dining sectors, with skiing becoming the main consumption area during this period [2] - The snow holiday in Altay, covering 73,000 primary and secondary school students, has integrated ice and snow sports with cultural and educational activities, boosting winter tourism and promoting the deep integration of ice and snow economy with quality education [5] - Urumqi's ice and snow economy will continue to thrive with over 160 ice and snow themed activities planned for the season, including skiing events and cultural experiences, supported by policies to enhance winter tourism consumption [6] Group 2 - The ice and snow equipment manufacturing industry in China is experiencing significant growth, with the number of related enterprises increasing from approximately 300 in 2015 to around 900 in 2023, and sales revenue rising from less than 5 billion yuan to about 22 billion yuan during the same period [10] - The scale of China's ice and snow industry is expected to exceed 1 trillion yuan this year, driven by the popularization of ice and snow sports and advancements in technology, positioning ice and snow equipment manufacturing as a new driving force for sustained growth in the ice and snow economy [10]
“冷资源”点燃“热经济” 多地冰雪活动精彩纷呈
Xin Hua She· 2025-12-10 14:15
Core Viewpoint - The arrival of the winter season in China is transforming "cold resources" into a "hot economy," with regions like Jilin, Sichuan, and Xinjiang attracting more tourists through unique activities, upgraded services, and improved transportation [2]. Group 1: Jilin Province - Baishan - Baishan, located in the world's ice and snow golden latitude belt, benefits from a six-month snow season, laying a solid foundation for its ice and snow industry [3]. - The local government organized various winter activities from December 3 to 7, allowing students to experience the charm of their hometown in the snow [3]. - The Changbai Mountain Huamei Resort Ski Resort has opened three ski trails catering to different skill levels, enhancing the experience for both beginners and seasoned skiers [7][9]. Group 2: Sichuan Province - Wawushan - Wawushan, a key part of the southern ice and snow world, is enhancing visitor experiences with diverse tourism products and immersive winter cultural activities [11]. - The 2025 Wawushan Ice and Snow Carnival has been launched, featuring a core event, the Wawushan Ice and Snow Climbing Challenge, which includes a 4.5-kilometer route connecting popular scenic spots [13]. Group 3: Xinjiang - Altay - Xinjiang has introduced a "snow holiday" for middle and primary school students, allowing approximately 73,000 students to engage in ice and snow sports during their 9-day break [15]. - The Altay region's ski resorts are offering discounts on student tickets, equipment rentals, and dining, significantly reducing travel costs for families [17].
呼和浩特冰雪旅游季让“冷资源”迸发“热活力”
Xin Hua Wang· 2025-12-08 10:29
Core Viewpoint - The 2025-2026 Hohhot Ice and Snow Tourism Season has commenced, featuring over 300 winter activities that integrate ice and snow sports, cultural experiences, and trendy consumption, aimed at boosting winter tourism and consumption vitality in Hohhot [3]. Group 1: Ice and Snow Tourism Season - The ice and snow tourism season will last for 88 days, promoting a variety of activities across the city [3]. - The season aims to deepen the integration of culture and tourism while stimulating winter consumption [3]. Group 2: Local Cuisine and Cultural Integration - Hohhot's famous Shaomai has become a tourism symbol, with local restaurants preparing special winter menus to attract visitors [3]. - Innovative dishes like colorful Shaomai made with vegetable juice are being introduced to enhance the winter dining experience [3]. Group 3: Economic Impact on Local Residents - Local fishermen are benefiting economically from winter fishing, with potential earnings for the season equating to half a year's income [4]. - Residents are adapting to tourism by converting homes into guesthouses and offering local delicacies to enhance visitor experiences [4]. Group 4: Promotional Offers - The tourism season includes various promotional packages, such as 2 million yuan in dining vouchers and discounts on local specialties [4]. - Visitors can enjoy discounts on dining and accommodation by presenting tickets for events and performances [4]. Group 5: Strategic Development - The ice and snow season represents a significant effort by Hohhot to promote the integration of ice and snow with culture, sports, commerce, and technology [4].
吉林白山“雪假”点燃冰雪激情
Xin Hua She· 2025-12-06 13:14
Core Viewpoint - Jilin Province's Baishan City is leveraging its six-month snow season to develop its ice and snow industry, attracting tourists with upgraded services and diverse activities [1] Group 1: Ice and Snow Industry Development - Baishan City is located in the world's ice and snow golden latitude belt, which provides a solid foundation for its ice and snow industry [1] - The city organized a variety of ice and snow activities during the ice and snow holiday from December 3 to 7, enhancing local engagement and tourism [1] Group 2: Tourist Engagement and Services - Many parents are participating in winter activities with their children, contributing to a family-friendly atmosphere [1] - The Changbai Mountain resort has opened three ski trails catering to different skill levels, ensuring a safe experience for beginners [1] - The resort has upgraded its services by adding coaches, equipment, and online booking options, promoting a "friendly skiing" experience [1] Group 3: Tourism Growth - Baishan City is attracting an increasing number of tourists due to its rich ice and snow resources, enhanced services, and diverse recreational offerings [1]
“冷”资源持续释放“热”效应 冰雪经济打造多元融合消费“新引擎”
Yang Shi Wang· 2025-11-30 10:42
Core Insights - Heilongjiang has entered a new winter ice and snow tourism season, leveraging its high-quality ice and snow resources to revitalize both urban and rural areas with unique local activities [1] Group 1: Tourism Trends - Search volume for Harbin Ice and Snow World has increased by 163% compared to the previous period, indicating a strong interest in winter tourism [1] - Popular winter tourist destinations include Mohe and Beiji Village, with ongoing positive booking trends for the China Snow Town scenic area [1] Group 2: Events and Activities - In Yichun, 300 hiking enthusiasts participated in a 2.5-kilometer trek through stunning ice and snow landscapes, showcasing the region's natural beauty [3] - Various engaging activities such as snowmobile racing and snow football are being offered, along with opportunities to experience Nordic-style wooden houses in the forest [3] Group 3: Strategic Initiatives - The Yichun Cultural and Tourism Bureau plans to launch nearly 100 unique and community-oriented cultural and sports tourism events to promote the integration of ice and snow sports with tourism, culture, and commerce [5] - Starting in November, Heilongjiang has officially launched its winter ice and snow tourism "Hundred Days Action," featuring ten themed routes, a hundred food festivals, and a thousand cultural tourism events to enhance visitor numbers and spending [7]
我国冰雪旅游持续升温
Yang Shi Wang· 2025-11-22 12:04
Core Viewpoint - The article highlights the expansion of winter tourism in various regions of China, focusing on the development of new ice and snow tourism experiences to stimulate consumer spending and enhance tourism activities [1] Group 1: Regional Developments - Jilin Province has launched over 800 activities for the new snow season, including the Rime Ice and Snow Festival and mass snow sports events, along with ice and snow consumption vouchers covering key consumption areas like ski resorts and scenic spots [1] - The "China Snow Town" in Mudanjiang, Heilongjiang, has recently opened, with the province aiming for a 10% increase in tourist numbers by introducing ten themed travel routes and a culinary feast [1] - The National Alpine Ski Center in Beijing's Yanqing Olympic Park has officially opened, marking the start of the 2025-2026 snow season, with other ski resorts in Beijing expected to open by the end of November to early December [1] Group 2: Tourism Integration and Innovation - Hebei Province is developing a "world-class events + public activities" tourism system, promoting the integration of skiing with educational and wellness activities to accelerate the establishment of an "international ice and snow tourism destination" [1] - Ski resorts in Xinjiang are also opening, with the Jianshan Ski Resort in Altay introducing new night skiing and paragliding experiences to attract visitors [1]
长春掀开新雪季迎客序幕 已构建全链条滑雪生态
Zhong Guo Xin Wen Wang· 2025-11-21 10:16
Core Viewpoint - Changchun, a renowned ice and snow tourism city in China, has officially opened its new snow season with the launch of the Lianhua Mountain Ski Resort, marking the beginning of the 2025-2026 snow season [1][2]. Group 1: Snow Season Activities - The city has planned over 200 ice and snow activities that cater to various skill levels, creating a comprehensive skiing ecosystem from beginner to professional [2]. - On the opening day of the Lianhua Mountain Ski Resort, hundreds of domestic and international ski enthusiasts experienced their "first slide" of the winter season [2]. - The ski resort has added two new ski trails, including a cross-country trail and a trail previously used for professional athlete training, along with a new micro-terrain park to meet diverse visitor needs [2]. Group 2: Ski Training and Facilities - A Northern Ski Training Alliance has been established, involving provinces such as Jilin, Heilongjiang, Liaoning, Hebei, Inner Mongolia, and Xinjiang, aimed at enhancing the professionalism and accessibility of ski training [2]. - Changchun will also see the introduction of its first indoor ski resort this season, contributing to a total of 52 ski trails, 21 magic carpets, and 10 ski lifts, creating a skiing learning ecosystem for all age groups [2]. Group 3: Cultural and Economic Initiatives - The city will launch the "Ice and Snow +" initiative, which includes signature events like the Changchun Ice and Snow Festival and Ice and Snow Carnival, as well as cultural activities such as street concerts and artistic performances in scenic areas [4]. - High-quality hosting of events like the Jilin Snow Expo and Winter Agricultural Expo will be prioritized, alongside the introduction of consumer incentives such as the "Changchun Gift Card" and integrated ticketing options to stimulate ice and snow consumption [4].
“华夏东极”佳木斯打造七大主题场景 解锁今冬冰雪新玩法
Zhong Guo Xin Wen Wang· 2025-11-11 05:11
Core Viewpoint - Jiamusi City in Heilongjiang Province is launching a winter ice and snow tourism initiative from November 8, 2025, to February 28, 2026, inviting visitors to explore new winter activities [1][3]. Group 1: Event Overview - The winter tourism initiative is themed "Ice and Snow World · Dragon Horse Spirit" and includes 26 specific measures aimed at enhancing the influence of the Dongji ice and snow brand [3][4]. - Key activities include the "Three Rivers Snow Culture Season" and various themed ice and snow events, such as the "China · Tongjiang Northernmost Three Rivers Ice and Snow Carnival" and "Aoqi Bay Ski Series" [3][4]. Group 2: Tourism Products and Experiences - The initiative will feature six unique ice and snow routes, including experiences like "Watch an Ultimate Sunrise with Your Loved Ones" and "Experience the Ultimate Dongji" [3][4]. - Twelve cross-border tourism products are being tailored for international visitors, promoting a comprehensive ice and snow tourism product system [3][4]. Group 3: Community Engagement and Events - The initiative will leverage local ice and snow resources to host various competitions, including snow soccer leagues and ice youth competitions, to ignite public enthusiasm for winter sports [4]. - A series of consumer promotion activities will coincide with major shopping events like "Double Eleven," New Year, and Spring Festival, enhancing local economic activity [4].