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打造金融文化品牌 赋能城市发展
Qi Lu Wan Bao· 2026-01-29 16:33
Core Viewpoint - The Construction Bank of Dezhou is committed to building the "Dexin Culture" brand during the 14th Five-Year Plan period, focusing on warm financial services to win public trust and achieve leadership in credit issuance, customer service capabilities, business innovation, and corporate culture construction, while looking forward to the 15th Five-Year Plan to inject financial vitality into high-quality development in Dezhou [1][6]. Group 1: Cultural and Service Initiatives - The "Dexin Culture" emphasizes values such as "Party building, integrity for the people, innovation, and steady progress," serving as a guide for the bank's actions and permeating every service and practice [2]. - The bank has established a "Rayong Station," recognized as the "Most Beautiful Labor Service Station," providing facilities for outdoor workers and acting as a safe haven for the community [2]. - The bank's volunteers regularly engage in community outreach, providing financial education and support to the elderly and vulnerable groups, extending financial services to every corner of society [2][3]. Group 2: Financial Support and Community Impact - The bank's first secretary in the village has successfully built a standardized drying field and grain storage facility, addressing local agricultural challenges and creating job opportunities for villagers [3]. - The bank has introduced high-value crops and established a local brand, enhancing the economic situation of the community and ensuring that financial services are accessible within the village [3]. Group 3: Financial Performance and Achievements - During the 14th Five-Year Plan, the bank reported a loan balance of 49.5 billion yuan by the end of December 2025, with corporate loans exceeding 24.7 billion yuan, leading in local growth [5]. - The bank serves 2.58 million individual customers and 47,000 corporate clients, with inclusive loans surpassing 6 billion yuan and agricultural loans exceeding 12.8 billion yuan, earning recognition as the "Most Responsible Bank" and "Most Influential Bank" in Dezhou [5]. - The bank has been recognized for its innovation, having launched a new credit model for special operating rights, with total loans amounting to 2.1 billion yuan, and has maintained a high standard in risk management for five consecutive years [5]. Group 4: Future Development Plans - Looking ahead to the 15th Five-Year Plan, the bank aims to empower the real economy, focusing on integrating financial services with local development needs, particularly in key sectors like new energy and high-end manufacturing [6][7]. - The bank plans to enhance its "Dexin Culture" brand, focusing on services for the elderly and new citizens, while continuing to optimize risk management and asset quality [7].