Core Insights - Chinese tourists are shifting from traditional mass tourism to more personalized and in-depth travel experiences, seeking deeper engagement rather than just photo opportunities [1] Group 1: Travel Trends - The search interest for outbound travel among Chinese users during the Dragon Boat Festival is expected to increase over twofold by 2025, with young travelers showing nearly threefold growth, becoming the main demographic [6] - Culinary exploration is one of the favored deep travel experiences among Chinese tourists, with increased participation in cooking classes, market tours, and tasting events in popular destinations across Asia and Europe [7] Group 2: Market Developments - Airbnb has launched 22,000 unique experience projects globally, covering over 650 cities, and introduced a "services" feature offering options like private chefs and family photography to cater to diverse needs [7] Group 3: Regional Tourism Forecast - According to the Asia-Pacific Tourism Association, international tourist numbers in the Asia-Pacific region are projected to rise from 648 million in 2024 to 813.7 million by 2027, with China expected to be the largest inbound destination during this period [9] - The upcoming Dragon Boat Festival is anticipated to continue the inbound tourism trend seen during the May Day holiday, supported by policies like visa facilitation and tax refunds [10]