Core Insights - The 2025 China International Fair for Trade in Services (CIFTIS) is being held from September 10 to 14, showcasing various innovative products and collaborations in the toy industry [1][3] - 52TOYS is prominently featuring its collaboration with the National Museum of China, presenting creative toys that reinterpret cultural relics through modern designs [3][5] Company Developments - 52TOYS has launched a series of creative toys in partnership with the National Museum, including the "Cultural Relics Walk" series, which brings ancient artifacts to life through mechanical toys [3][5] - The company aims to create an emotional consumption loop by transforming industrial landmarks into playable forms through IP collaborations and themed stores [7] Market Trends - The toy industry is evolving beyond traditional children's products, targeting a broader market across all age groups, with an expected market size reaching hundreds of billions to trillions [5] - There is a growing demand for emotional value and companionship in consumer products, positioning IP toys as a key medium to fulfill these needs [5][7] Global Expansion - 52TOYS has seen significant growth in its overseas market revenue, increasing from 35.4 million yuan in 2022 to 147 million yuan in 2024, with a compound annual growth rate exceeding 100% [7] - The brand is enhancing its global influence through collaborations with renowned artists, participation in major toy and design exhibitions, and innovative marketing strategies [7][8]