Core Points - Malaysia's durian, known as the "king of fruits," is seeking official recognition as the "national fruit" and a proposed "National Durian Day" on July 7 [1][3] - The Durian Producers Association (DMA) emphasizes that durian is not just a fruit but a part of Malaysia's national identity and culture [3] - The international reputation of Malaysian durians, particularly varieties like Musang King and Black Thorn, has been bolstered by the recent 10-year renewal of the geographical indication (GI) for Musang King, valid until March 2034 [3] Industry Impact - The durian industry contributes millions of Malaysian Ringgit annually to agricultural exports, supporting many farmers, smallholders, and downstream workers [3] - Official recognition of durian as the "national fruit" could enhance innovation, research, and agricultural tourism within the industry [3] - The Ministry of Agriculture and Food Security has confirmed receipt of the DMA's application, but a final decision on the proposal is pending further research by multiple departments [3]