Core Insights - The "Ace Island Season: Love Sanya" tourism promotion has significantly boosted Sanya's tourism economy, with total sales exceeding 4.3 billion and over 1.077 million orders since July [1][3] - The promotional activities are designed to enhance consumer engagement during the National Day and Mid-Autumn Festival, focusing on diverse tourism products and innovative marketing strategies [2][4] Group 1: Economic Impact - The promotion has led to a remarkable increase in orders for local attractions, with some venues experiencing year-on-year order growth of 58.74% and 185.66% during the summer [3] - Sanya's tourism sector has seen a 15.8% increase in visitor numbers and an 8.9% rise in tourism-related spending since the launch of the promotion [4] Group 2: Marketing Strategies - The campaign features over 200 popular products and more than 1,000 discounted items across various sectors, including hotels, dining, and entertainment, catering to diverse consumer needs [2] - Innovative marketing initiatives, such as live streaming and collaboration with local businesses, have been employed to enhance visibility and attract more visitors [4] Group 3: Consumer Engagement - The promotion has generated 3.3 billion impressions online, with users creating 93,000 reviews on platforms like Dianping, indicating strong consumer interest [3] - A "National Day Travel Plan" initiative encourages participants to share their travel experiences for a chance to win prizes, further stimulating tourism engagement [3]