截至目前，"王牌海岛季·爱上三亚"在全网已收获3.3亿曝光量，用户自发创作大众点评笔记9.3万篇。而 这次国庆假期，三亚市旅游发展局携手大众点评共同发起"国庆出游计划"活动，参与者分享三亚旅行体 验即有机会赢取精美周边、景区门票、美团卡奖励等，吸引更多游客关注与参与，持续释放三亚旅游消 费新活力。 椰风海韵迎双节，文旅热潮再启航。由三亚市旅游发展局联合美团、三亚放心游主办的"王牌海岛季·爱 上三亚"旅游促销活动自7月以来，酒旅销售总额累计突破4.3亿、订单量突破107.7万，将暑期出游的热 度从7月延续至国庆中秋双节旺季。本次国庆中秋专场促销以9月23日作为双节引爆点，聚焦长假消费需 求，整合全域旅游产品及平台补贴，以多项创新营销举措进一步激活旅游消费潜力，为游客打造"轻松 玩、深度游、欢乐购"的高性价比度假体验，持续强化三亚国际旅游目的地的品牌吸引力。 为迎接国庆黄金周旅游旺季，"王牌海岛季·爱上三亚"923大促活动重磅推出200款优质爆款及1000余项 特惠商品，覆盖景区、酒店、度假、机票、餐饮、免税、旅拍等多元业态，三亚的旅游产品体系和新兴 消费场景得到进一步丰富和拓展。如活动联合红色娘子军演艺公园、海 ...

Group 1 - The core viewpoint of the article is the launch of the "Cool Summer Hainan Vacation" campaign aimed at boosting summer tourism consumption in Hainan, featuring various discounts and subsidies for tourists [2][3]. - The Hainan Provincial Tourism and Culture Sports Department has announced a summer tourism consumption subsidy of 40 million yuan from July 1 to September 30, targeting domestic tourists and residents [3]. - Various hotels and scenic spots in Hainan are offering over a hundred discount packages, including complimentary services such as free extra beds and cool food and drinks [2]. Group 2 - A total of 10 million yuan in "flight + hotel" combination vouchers will be distributed to tourists flying into Hainan and staying at designated hotels, with an additional 13 million yuan in vouchers planned to expand the subsidy [2][3]. - Tourists can receive cash back based on their total spending during their stay, with specific cashback amounts for different spending thresholds, such as 300 yuan for 2,000 yuan spent and up to 3,000 yuan for 10,000 yuan spent [3]. - From May 30 to September 20, tourists aged 50 and above, as well as visitors from Guangdong, Hong Kong, Macau, and Taiwan, can enjoy free entry to 29 participating scenic spots [4].