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旅游消费促进
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林芝秋韵
Jing Ji Ri Bao· 2025-11-14 02:11
Core Viewpoint - Linzhi, known as one of the "most beautiful autumn viewing places in China," is enhancing its tourism appeal through various promotional measures and has seen significant growth in visitor numbers and spending [1] Tourism Promotion Measures - Starting from September 30, Linzhi City launched the "Attracting Tourists to the Forest" initiative to stimulate tourism consumption and the "Colorful Linzhi · Enjoyable Journey" discount policy [1] - From November, 15 A-level scenic spots in Linzhi will waive entrance fees, and hotels will implement off-season pricing [1] - Unique travel routes such as "Rural Warm Travel" and "Deep Dive into Gongbu New Year" have been introduced, incorporating local cultural performances, traditional food experiences, and highland trekking to cater to diverse tourist needs [1] Visitor Statistics - In October, Linzhi received a total of 1.6379 million domestic and international tourists, generating a total tourism expenditure of 1.743 billion yuan, representing year-on-year increases of 63.88% and 97.54% respectively [1]
“王牌海岛季·爱上三亚”国庆中秋大促开启 多元创新举措引领黄金周消费热潮
Jiang Nan Shi Bao· 2025-09-25 03:22
Core Insights - The "Ace Island Season: Love Sanya" tourism promotion has significantly boosted Sanya's tourism economy, with total sales exceeding 4.3 billion and over 1.077 million orders since July [1][3] - The promotional activities are designed to enhance consumer engagement during the National Day and Mid-Autumn Festival, focusing on diverse tourism products and innovative marketing strategies [2][4] Group 1: Economic Impact - The promotion has led to a remarkable increase in orders for local attractions, with some venues experiencing year-on-year order growth of 58.74% and 185.66% during the summer [3] - Sanya's tourism sector has seen a 15.8% increase in visitor numbers and an 8.9% rise in tourism-related spending since the launch of the promotion [4] Group 2: Marketing Strategies - The campaign features over 200 popular products and more than 1,000 discounted items across various sectors, including hotels, dining, and entertainment, catering to diverse consumer needs [2] - Innovative marketing initiatives, such as live streaming and collaboration with local businesses, have been employed to enhance visibility and attract more visitors [4] Group 3: Consumer Engagement - The promotion has generated 3.3 billion impressions online, with users creating 93,000 reviews on platforms like Dianping, indicating strong consumer interest [3] - A "National Day Travel Plan" initiative encourages participants to share their travel experiences for a chance to win prizes, further stimulating tourism engagement [3]
海南旅游“清凉套餐”上线
Hai Nan Ri Bao· 2025-05-31 00:54
Group 1 - The core viewpoint of the article is the launch of the "Cool Summer Hainan Vacation" campaign aimed at boosting summer tourism consumption in Hainan, featuring various discounts and subsidies for tourists [2][3]. - The Hainan Provincial Tourism and Culture Sports Department has announced a summer tourism consumption subsidy of 40 million yuan from July 1 to September 30, targeting domestic tourists and residents [3]. - Various hotels and scenic spots in Hainan are offering over a hundred discount packages, including complimentary services such as free extra beds and cool food and drinks [2]. Group 2 - A total of 10 million yuan in "flight + hotel" combination vouchers will be distributed to tourists flying into Hainan and staying at designated hotels, with an additional 13 million yuan in vouchers planned to expand the subsidy [2][3]. - Tourists can receive cash back based on their total spending during their stay, with specific cashback amounts for different spending thresholds, such as 300 yuan for 2,000 yuan spent and up to 3,000 yuan for 10,000 yuan spent [3]. - From May 30 to September 20, tourists aged 50 and above, as well as visitors from Guangdong, Hong Kong, Macau, and Taiwan, can enjoy free entry to 29 participating scenic spots [4].