Core Viewpoint - The 137th Canton Fair aims to support foreign trade enterprises in facing external risks and challenges while enhancing the quality and quantity of exports through various measures [1]. Group 1: Event Overview - The third phase of the 137th Canton Fair, themed "Better Life," features a total exhibition area of 515,000 square meters, with 24,560 booths and 12,043 participating companies [1]. - The exhibition covers various categories, including toys, home textiles, stationery, and health and leisure products, with a focus on personalized and high-quality offerings [1]. Group 2: Participation and Measures - The fair has eliminated export volume requirements for high-quality startups, resulting in a significant increase in the number of participating quality enterprises [1]. - A total of over 30,000 companies are participating in the export exhibition, with more than 4,200 new enterprises [1]. Group 3: Financial Incentives - The China Foreign Trade Center announced that exhibition fees will be waived for rural revitalization zones and reduced by 50% for other export exhibitors, with refunds being processed for already collected fees [2]. - The Guangzhou trading group reported that over 900 companies participated, with more than 80% being small and medium-sized enterprises, benefiting from a total fee reduction of over 20 million yuan [3].