Core Viewpoint - The transformation of the Fanggou Plum Orchard in Yuzhou, Henan Province, exemplifies rural revitalization efforts, blending traditional agricultural practices with modern marketing strategies to enhance both product quality and sales channels [1][5]. Group 1: Agricultural Practices - The Fanggou Plum Orchard has been cultivated for over sixty years, with the local government initially distributing plum seedlings to villagers to promote fruit tree planting [3]. - The orchard has seen a quality upgrade through the introduction of premium varieties such as Rose Fragrance Plum, Flavor Emperor Plum, Dinosaur Egg Plum, and Golden Plum, while maintaining traditional flavors [3][4]. Group 2: Marketing and Sales - The orchard has embraced modern sales techniques, including the establishment of an online store by the owner's daughter, who utilizes live streaming to promote products and expand market reach [4]. - Visitor engagement has increased significantly, with daily attendance exceeding 200 people, and weekend sales of fresh fruit surpassing 3,000 pounds, demonstrating the orchard's appeal as a tourist destination [4][5]. Group 3: Economic Impact - The evolution of the Fanggou Plum Orchard reflects a successful model for rural industry development, preserving cultural heritage while creating new income opportunities for local families [5].