Group 1 - The core viewpoint of the news is the introduction of the "Xiang Chuang Fang" rural industry development model in Lvxing Town, aimed at revitalizing rural collective economy and increasing farmers' income [1] - The "Xiang Chuang Fang" model includes three development methods: "replacing old with new, self-investment by main entities," "town and village construction with rental by main entities," and "co-construction and sharing with cooperative shares" [1] - Several new rural business formats have been established through this model, including Fangfangyuan live broadcast base, JInshan Erjie rice cake workshop, and Shibandou wooden structure research base [1] Group 2 - Lvxing Town has identified a series of industrial resources and planned various projects covering four major sectors: cultural tourism, research and study, commerce, and health care [1] - The cultural tourism sector focuses on the fruit park and surrounding areas, integrating agricultural experiences, folk culture, and leisure entertainment to meet diverse tourist needs [1] - Lvxing Town has signed cooperation agreements with companies like Kaisheng Haofeng Agriculture, leading to the establishment of advanced smart agriculture complexes and research stations [1] Group 3 - Lvxing's Pan Tao (flat peach) is a key product with a strong industrial foundation, recognized as a national geographical indication product and a significant agricultural cultural heritage in Shanghai [2] - The region has introduced over 20 new varieties of Pan Tao in recent years, enhancing its market presence [2] - The Pan Tao IP image and related cultural products have been launched, along with a themed dining experience called "Pan Tao Banquet" [2]

Group 1 - The core viewpoint of the articles highlights the innovative use of local resources in Chongqing's Chengkou County to develop new industries such as cold-water fish farming and cultural tourism, which are contributing to local economic growth and job creation [1][2] - Chengkou County has established 40 fish ponds for cold-water fish farming, expected to produce 250,000 pounds of fish this year, generating over 5 million yuan in revenue, while also providing employment for over 30 villagers [1] - The county is leveraging its unique cultural resources, such as lacquer culture, to create educational and tourism opportunities, with one village's cultural center generating over 5 million yuan in comprehensive income [1] Group 2 - The transformation of idle resources, such as abandoned nursing homes and grain warehouses, into artistic spaces like a sketching base and an art museum, is part of a new rural development strategy in Chengkou County [2] - The "I have a piece of land in Xianyi" shared farmland project has been launched, utilizing over 300 acres of idle land, which has engaged more than 130 "cloud farmers" and helped over 20 households increase their income [2] - The local government aims to deepen rural "three transformations" reform, converting low-efficiency assets into quality increments and idle resources into innovative assets, thereby enhancing the financial status of village collectives and increasing villagers' incomes [2]

Core Viewpoint - The rise of village leaders using short videos to promote local tourism and agricultural products has sparked both interest and controversy, highlighting the challenges and opportunities in rural economic development through social media engagement [2][3][22]. Group 1: Village Leaders and Short Video Promotion - Since March, village leaders across China have increasingly engaged in short video platforms to promote local tourism and agricultural products, aiming to boost sales and industry development [2][4]. - Some village leaders, like Guan Zuping from Hatsishi Village, have successfully garnered significant followings and engagement on platforms like Douyin, with Guan achieving 240,000 followers and an average of 40,000 likes per video [4][5]. - The trend has led to a surge in interest, with Douyin search index for "village leader" increasing by 202% recently, indicating a growing phenomenon [18]. Group 2: Economic Impact and Challenges - Guan Zuping reported a sales volume of approximately 10 million yuan from agricultural products through live streaming, significantly improving local infrastructure and increasing villagers' incomes [6][10]. - Despite the initial success, the actual conversion rate from views to sales remains low, with Guan's live streams attracting 200,000 to 300,000 viewers but struggling to translate that into substantial sales [8][10]. - The competitive landscape for short video content has intensified, making it difficult for grassroots leaders to sustain their efforts without professional support and resources [10][21]. Group 3: Controversies and Public Perception - The approach of village leaders has faced criticism for lacking cultural depth and potentially damaging their image, with some arguing that it could lead to a trivialization of their roles [3][22]. - Conversely, there is recognition that without promotion, rural areas may remain unknown, and the efforts of these leaders should not be dismissed outright [3][22]. - The debate continues on the balance between effective promotion and maintaining the dignity of public service roles, with some experts advocating for a supportive approach to these initiatives as a means of rural economic development [26][27].