现萃系列茶饮
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霸王茶姬旗下全球最大“超级茶仓”落地香港
Zheng Quan Ri Bao Wang· 2025-09-26 10:17
Core Insights - Bawang Chaji has opened its largest "Super Tea Warehouse" in Wan Chai, Hong Kong, marking its seventh store in the region [1] - The new store offers an immersive tea culture experience, showcasing various historical tea brewing methods and linking them to modern tea-making techniques [1] - The company sees significant growth potential in the Hong Kong market, emphasizing the city's role as a platform for cultural exchange and the promotion of tea culture globally [1] Company Development - The new store is unique as it is the only location in Hong Kong that features a fresh-brewed tea series [1] - Bawang Chaji has experienced rapid growth in the Hong Kong market over the past year, indicating strong consumer demand for high-quality tea beverages [1] - The company plans to continue investing resources in promoting the inheritance and innovation of tea culture in Hong Kong [1] Market Potential - The management believes that Hong Kong's international status will aid in sharing tea culture with consumers worldwide [1] - The establishment of the Super Tea Warehouse is a strategic move to enhance brand recognition and consumer engagement in the region [1]