Core Insights - The 2025 China Beauty Expo (CBE) showcased the men's skincare brand "Kehan," co-developed by Huaxi Biological and New Seven Days Group, featuring its patented ingredient "Coresoy Essence" and a full product line [1] - Kehan won the "29th CBE Beauty Good Brand" award, establishing itself as a technological benchmark in the men's efficacy skincare sector with the brand philosophy "One Kehan, One Landing" [1][4] Product and Technology Highlights - Kehan's exhibition design was inspired by a "scientific laboratory," featuring interactive installations like the "Soybean Challenge" and "Capsule Toy Machine," which visually narrate the technology behind the core ingredient "Coresoy Essence" [2] - The "Soybean Challenge" game demonstrated the oil absorption process of Coresoy Essence, while the capsule machine introduced products like "Oil Control Cleansing Mousse" and "Lightweight Physical Sunscreen," distributing over 2000 samples on the first day [2][3] Ingredient Efficacy - Coresoy Essence, derived from non-GMO soybeans through patented fermentation, contains 14 amino acids and over 400 peptides, offering multiple benefits such as hydration, oil control, repair, anti-inflammation, whitening, antioxidant properties, and anti-aging [3] - In scratch tests, a concentration of 2.0%-4.0% of Coresoy Essence significantly accelerated skin healing, enhancing cell migration speed and reducing wound healing time, with a synergistic effect on hyaluronic acid (HA) of 13.64% [3] Market Positioning and Strategy - Kehan's product lineup, including the "Kehan Men's Three-in-One Multi-Effect Essence" and "Lightweight Physical Sunscreen," targets men's demand for efficient and simplified skincare, showcasing data like "12.5 hours of high-level sun protection" [4] - The brand emphasizes a scientific formula system "X+Y(y)+Z," aiming to break the traditional marketing-heavy approach in the men's skincare market, focusing on genuine, safe, and effective products [4][5] - With a comprehensive product range covering cleansing, sun protection, and essence, Kehan has established a full-chain barrier from raw material research to product innovation and precise marketing, currently available in offline channels like Watsons [4]