Core Insights - The brand "Zhu Bingren Copper" is successfully merging traditional craftsmanship with modern digital marketing strategies, showcasing the potential of cultural heritage in the digital economy [1][2][3] Group 1: Brand Development - The brand is led by Zhu Junmin, a representative inheritor of intangible cultural heritage, who utilizes live streaming to engage with younger consumers while sharing the history and craftsmanship of copper art [1] - "Zhu Bingren Copper" has transitioned from a traditional workshop to a digital platform, reflecting a successful adaptation to the internet age [1][2] Group 2: Economic Impact - In 2024, the brand's cultural and creative sector achieved a tax contribution of 60 million yuan, demonstrating the economic value of digital transformation in intangible cultural heritage [2] - The brand's innovative approach has resulted in approximately 10.5 billion online exposures and multiple entries into the top ten of Douyin's trending list [2] Group 3: Marketing Strategy - The brand employs a three-dimensional development model combining AI technology, new media, and trending operations to enhance creative efficiency and market reach [2] - Collaborations with contemporary artists have allowed the brand to maintain traditional craftsmanship while appealing to modern aesthetics, attracting a diverse consumer base [2] Group 4: Global Presence - "Zhu Bingren Copper" has established six major art centers and over 230 experiential heritage centers globally, including locations in prestigious institutions like the National Museum of China and the Louvre [2]