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古城烟火变文旅消费“热浪”
Xiao Fei Ri Bao Wang· 2025-07-24 03:17
Core Insights - The Lángyá Ancient City tourism area in Linyi, Shandong Province, has received over 5 million visitors since its opening in February 2024, with a 46% year-on-year increase during the May Day holiday, reaching a peak daily visitor count of 78,000 [1] - The area is leveraging its historical, cultural, and ecological resources to boost tourism and consumer activity through a "tourism-driven district" strategy [1] Group 1: Lángyá Ancient City Development - The Lángyá Ancient City features an immersive cultural experience with seven themed districts and various entertainment options, including large-scale performances that have been held over 30,000 times, attracting 2 million viewers for the core show "Guó Xiù·Lángyá" alone [1][2] - The founder of Lángyá Ancient City, Liu Yunfeng, highlighted the use of digital technology to create a closed-loop model of "experience attraction—consumer conversion—repeat purchase," aiming to enhance the area's appeal and economic impact [2] Group 2: Tourism Infrastructure and Initiatives - The "Bīnhé Tourism Belt" is being developed to integrate sightseeing, leisure, sports, dining, and accommodation, with eight district-level and six town-level tourism routes established to enhance visitor engagement [3] - The area has hosted over 80 events in the first half of 2025, attracting more than 110,000 visitors, and is focusing on red tourism and cultural experiences to extend visitor stays and increase spending [3] Group 3: Hot Spring Tourism Development - The "Tāngtóu Hot Spring Tourism Resort" is positioned as a health and wellness destination, leveraging its status as one of China's four major natural hot springs [4][5] - The resort is promoting a "hot spring+" model, integrating wellness, education, and cultural experiences, and has established partnerships with local hospitals and educational institutions to enhance service offerings [4][5] Group 4: Future Growth and Economic Impact - By 2027, the Lángyá Ancient City aims to receive 5 million visitors annually and create over 5,000 jobs, positioning itself as a key driver of cultural tourism consumption in Linyi [2] - The local government is committed to supporting and attracting investments to strengthen the "one city, one belt, one area" strategy, aiming for high-quality development in the cultural tourism sector [5]