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十余家非遗品牌签约入驻,淄博齐盛里街区开启文商旅融合新篇章
Qi Lu Wan Bao· 2026-02-10 10:59
Group 1 - The signing ceremony for non-heritage merchants in Zibo Qishengli District marks a significant step in deepening cultural connotations and creating a unique commercial IP, initiating a new chapter of coexistence and mutual prosperity between non-heritage and urban districts [1] - The initiative aims to empower culture through commerce and vice versa, injecting new vitality into the district's business upgrade while providing a platform for the dynamic inheritance of non-heritage culture, achieving a dual empowerment of cultural and economic value [1] - The district plans to create a comprehensive platform for non-heritage that integrates display, experience, and sales, promoting deep integration of non-heritage with leisure consumption, folk activities, and cultural tourism experiences [1][2] Group 2 - Qishengli District is strategically located in the core area of Zibo CBD, which hosts administrative offices, financial information, and high-end services, showcasing significant location advantages and development potential [2] - The architectural design of the district combines traditional Chinese style with modern design concepts, reflecting Eastern aesthetics through features like flying eaves and dark tiles, while creating a vibrant space experience that breaks away from standardized commercial layouts [2] - The district's development philosophy focuses on "culture as the soul, commerce as the vein, and experience as the core," aiming to create a warm, personalized, and vibrant consumer scene through diverse business models [2][3] Group 3 - The district emphasizes creating an atmosphere of "creativity, freedom, and vitality," attracting young creators and independent brands, and introducing unique retail spaces and creative markets to provide consumers with distinctive experiences [3] - The construction of the Qishengli Cultural and Commercial Tourism Creative District is a key initiative for upgrading Zibo CBD functions and represents a practical approach to the creative transformation and innovative development of urban culture [3] - The district aims to become a model for non-standard commercial streets in the province and nationwide, enhancing Zibo's cultural quality and commercial competitiveness, thereby injecting new momentum into the city's high-quality development [3]