Core Insights - The "2026 Online New Year Goods Festival" in Jinchang City was launched on January 18, with the theme "Online and Offline Synergy, Enjoying a Happy New Year in Jinchang" [1] Group 1: Offline Activities - Local supermarkets are showcasing Jinchang's特色产品 (specialty products) through a brand wall, featuring "甘味金品" and intangible cultural heritage handmade goods [1] - Live streaming by hosts is being utilized to promote products, creating a one-stop shopping experience that highlights local characteristics and industrial advantages [1] Group 2: Online Activities - The festival leverages platforms like Douyin, Taobao, and JD to create dedicated sections for Jinchang specialty products, offering promotions such as cross-store discounts and limited-time flash sales [1] - Local platforms like "天鲜优选" are collaborating with offline supermarkets to establish an instant retail model, introducing "Jinchang New Year Gift" packages [1] Group 3: Promotional Strategies - From January 19, supermarkets like Guofang Square and Nickel City Building began promotions, increasing the proportion of specialty products available [1] - A New Year market will be held from February 7 to 16 in Jinchuan District and Yongchang County, featuring three themed sections, with government subsidies for businesses and an "online coupon, offline redemption" model [1] - Live streaming store visits will be conducted to enhance consumer engagement and close the consumption loop [1] Group 4: Additional Initiatives - From February 15 to March 3, restaurants will offer themed meal packages along with a "spend 200 get 50 off" coupon [2] - During the Spring Festival, there will be a collaboration with ski resorts to create "Ice and Snow + New Year Goods" packages, offering a 10% discount for online bookings and an 8.5% discount for purchases over 300 yuan with a scenic area ticket [2]