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双节期间我省博物馆活动精彩纷呈
Xin Hua Ri Bao· 2025-10-01 23:28
Group 1 - Various museums in Jiangsu province launched new exhibitions and extended opening hours during the National Day and Mid-Autumn Festival, enhancing the holiday experience for visitors [1] - Nanjing Museum has 10 themed exhibitions, including three new ones: "What Can Be Seen in the Garden - Garden Imagery in Cultural Relics," "Treasures and Collections," and "Our Festival - Dancing with Nanjing Intangible Cultural Heritage and Youth" [1] - The Six Dynasties Museum showcased 30 cultural relics for the first time, while the Suzhou Museum West exhibited over 50 bronze weapons from the Chinese Bronze Age [1] Group 2 - Nanjing Museum arranged a variety of activities including cultural markets, intangible cultural heritage workshops, educational activities, and performances during the double festival period [2] - The Yangzhou China Grand Canal Museum hosted nearly 300 activities, including intangible cultural heritage performances and interactive experiences [2] - Nanjing City Wall Museum offered educational courses, special activities for families during the Mid-Autumn Festival, and traditional games [2]
“个体工商户服务月”系列活动精准务实暖心 三项行动为经营主体“靶向赋能”
Zhen Jiang Ri Bao· 2025-09-29 23:32
Group 1 - The core initiative during the fourth "Individual Business Service Month" includes three special actions: "Multi-dimensional Collaborative Promotion," "Display of Quality and Specialty Products," and "Open Day for Inspection and Testing," aimed at injecting new momentum into the development of individual businesses [1][2] - A concentrated promotional event was held at Yueran Square, integrating resources from "Quality Month," "Financial Consumer Knowledge Promotion Month," and "Individual Business Service Month," providing a one-stop support platform for policy interpretation, skill guidance, and convenient services [1][2] - The event featured a showcase of 32 local individual businesses' specialty products, emphasizing the "Famous, Special, Excellent, and New" cultivation project, with a variety of offerings including intangible cultural heritage crafts and geographical indication agricultural products [1][2] Group 2 - The event included a tasting area for consumers to experience product quality firsthand and invited industry experts to conduct brand-building training, guiding business owners on how to explore product cultural connotations and enhance brand value [2] - An "Open Day for Inspection and Testing" was organized, where experts provided direct guidance to businesses on inspection projects, content, and frequency, enhancing both theoretical knowledge and practical skills for enterprise personnel [2] - Throughout the service month, various precise service measures were implemented across the city to promote policy implementation, resource connection, and capacity enhancement, with a focus on key entrepreneurial groups to continuously release support benefits [2]
河北三河:商旅文体融合发展促消费
Zhong Guo Jing Ji Wang· 2025-09-15 01:29
Group 1 - The event in Sanhe City showcased 29 intangible cultural heritage (ICH) booths, featuring exquisite handicrafts and enticing food, with 19 enterprises representing various sectors such as automotive, agricultural products, real estate, and sports goods, enhancing consumer engagement and vitality [1] - The "Sanhe Five-a-Side Football Super League" is currently ongoing, with over 500 spectators present at the matches, which are organized by the Sanhe municipal government and involve 23 teams from different localities, running from September to November [1] - The event aims to integrate commerce, tourism, culture, and sports, creating a unique "watching and experiencing" consumption scenario that enriches the spectator experience and stimulates local economic growth by converting event traffic into economic increments [1] Group 2 - Sanhe City is leveraging the popularity of the football event by distributing consumer vouchers totaling over 79,000 yuan to stimulate the market, available for use in various local businesses from September 6 to October 8 [2] - The city is actively exploring innovative measures for the integration of commerce, tourism, culture, and sports, promoting night economy initiatives and cultural markets to enhance consumer engagement and extend the consumption chain [2] - The city organizes themed markets and cultural experiences during traditional festivals, aiming to attract crowds and boost local dining and retail consumption, thereby promoting the synergy between culture and economy [2]
真乡牵手铁岗小红村,加码乡村数字化文旅
Nan Fang Nong Cun Bao· 2025-07-25 06:30
Core Viewpoint - The collaboration between "Zhenxiang" rural tourism service platform and local companies aims to enhance the digital transformation and promotion of rural tourism in Guangdong, specifically focusing on the "Xiaohong Village" initiative in Tiegang Village [2][4][24]. Group 1: Strategic Collaboration - The strategic cooperation agreement was signed between Chaozhou Yuyue Mountain Villa Ecological Tourism Co., Tiegang Cultural Tourism Investment Co., and the "Zhenxiang" platform under Southern Media Group [3][8]. - The partnership will focus on mutual benefits, resource sharing, and complementary advantages in areas such as digital transformation, promotion, and brand building [4][5]. Group 2: Digital Transformation and Promotion - "Zhenxiang" will integrate media resources to create tailored promotional plans for Tiegang Village, highlighting unique projects like rooftop coffee and intangible cultural heritage crafts [12][13]. - The collaboration will also explore a revenue-sharing mechanism and jointly plan marketing activities such as live streaming and influencer promotions to enhance the visibility of local tourism [20][22]. Group 3: Community Development and Recognition - Tiegang Village has gained recognition as a "net celebrity village" due to innovative projects and effective resource utilization, including the establishment of the first rural rooftop coffee in the province [18][19]. - In 2024, Tiegang Community was selected as a typical village in Guangdong's "High-Quality Development Project" [27].
龙城“出海展示基地”揭牌 龙岗好物“一网打尽”
Nan Fang Du Shi Bao· 2025-07-12 07:23
Core Insights - The first "Longgang Good Products Cross-border Export Selection and Linkage Conference" was successfully held in Longgang District, Shenzhen, focusing on selecting quality products for cross-border e-commerce and facilitating efficient communication among over a hundred representatives from supply chain management, e-commerce platforms, manufacturing leaders, and financial service institutions [1][5] Group 1: Event Overview - The event showcased a variety of products from Longgang, including smart wearables, trendy IPs, and intangible cultural heritage handmade items, highlighting the region's manufacturing capabilities [3] - The "Overseas Display Base" was officially inaugurated, covering an area of 2,000 square meters, marking a new phase in providing one-stop services for enterprises looking to expand internationally [5] Group 2: Strategic Initiatives - The Longgang District has implemented a three-year action plan (2025-2027) aimed at creating a service cultivation area for enterprises going abroad, focusing on building a comprehensive service ecosystem and attracting quality cross-border e-commerce platforms and service providers [9] - The establishment of the "Longgang Good Products Promotion Officer Alliance" signifies a new level of resource integration, incorporating new employment groups like couriers and live streamers into the brand promotion system [7] Group 3: Future Plans - The Longgang District plans to deepen platform construction, expand service scenarios, and improve the cross-border service system, aiming to support local enterprises in entering international markets and promoting high-quality economic development [9]
北京荷花文化节开幕,14大展区展示夏日荷风雅韵
Xin Jing Bao· 2025-07-04 05:29
Core Viewpoint - The "Beijing Lotus Culture Festival 2025" has commenced, showcasing over 400 varieties of lotus flowers across 14 unique exhibition areas in Beijing, highlighting the city's commitment to cultural and ecological tourism [1][2]. Group 1: Event Overview - The festival features rare ancient lotus varieties and new cultivars developed in Beijing, alongside over 150 species of water lilies and other aquatic plants [1]. - The event will run until the end of August, providing various activities and experiences for visitors [1]. Group 2: Innovations and Activities - A "VR Cloud Viewing" platform has been launched, allowing citizens to enjoy a 360° immersive experience of the lotus displays from home [1]. - The festival includes a themed pop-up market, offering cultural experiences, educational displays, and unique summer refreshments [2]. Group 3: Exhibition Areas - The festival includes 14 exhibition areas, such as the Summer Lotus Exhibition at Kunming Lake, which features the main lotus variety, Baiyangdian Red Lotus [3]. - The National Botanical Garden showcases ancient lotus varieties, including those buried for over 1200 years, and features a diverse range of aquatic plants [4]. - The Lotus Pool Park displays 20 new lotus varieties developed locally, filling a gap in Beijing's lotus breeding efforts [12]. Group 4: Community Engagement - Various parks and markets are hosting activities like photography exhibitions, cultural lectures, and interactive workshops, promoting community involvement and appreciation for lotus culture [2][13]. - The festival encourages family participation through hands-on activities like lotus flower arrangement workshops and cultural craft sessions [2].
从山间花海到文旅盛宴——河南繁花经济系列观察④
He Nan Ri Bao· 2025-05-05 23:23
Core Insights - The article highlights the development of the flower economy in Henan Province, driven by various flower festivals and tourism activities, which have become a significant economic engine for the region [1][4]. Group 1: Economic Impact - The "Flower Economy" has transformed local tourism, with the West Xia County's scenic area attracting a continuous flow of visitors during the spring season, significantly boosting local businesses [1]. - During the 42nd China Luoyang Peony Culture Festival, Luoyang received 10.3371 million tourists, generating a total tourism revenue of 8.293 billion yuan, marking year-on-year increases of 1.69% and 5.72%, respectively [4]. Group 2: Employment and Community Development - The cultivation of large-leaf lilies in Yiku Village has created job opportunities for 65 local laborers, enhancing the local economy and boosting the hospitality sector during the flower blooming season [2]. - The local government is increasingly focusing on matching rural development with ecological beautification, launching "Flower+" projects that turn flowers into a "green bank" for the community [1]. Group 3: Cultural Integration - The integration of cultural activities with flower viewing has enhanced visitor engagement, transforming the experience from merely sightseeing to cultural appreciation, thereby increasing consumer loyalty [4]. - Various themed activities and markets during the Peony Festival have contributed to a comprehensive tourism experience, promoting both cultural and economic benefits [4].