Core Viewpoint - The collaboration between "Zhenxiang" rural tourism service platform and local companies aims to enhance the digital transformation and promotion of rural tourism in Guangdong, specifically focusing on the "Xiaohong Village" initiative in Tiegang Village [2][4][24]. Group 1: Strategic Collaboration - The strategic cooperation agreement was signed between Chaozhou Yuyue Mountain Villa Ecological Tourism Co., Tiegang Cultural Tourism Investment Co., and the "Zhenxiang" platform under Southern Media Group [3][8]. - The partnership will focus on mutual benefits, resource sharing, and complementary advantages in areas such as digital transformation, promotion, and brand building [4][5]. Group 2: Digital Transformation and Promotion - "Zhenxiang" will integrate media resources to create tailored promotional plans for Tiegang Village, highlighting unique projects like rooftop coffee and intangible cultural heritage crafts [12][13]. - The collaboration will also explore a revenue-sharing mechanism and jointly plan marketing activities such as live streaming and influencer promotions to enhance the visibility of local tourism [20][22]. Group 3: Community Development and Recognition - Tiegang Village has gained recognition as a "net celebrity village" due to innovative projects and effective resource utilization, including the establishment of the first rural rooftop coffee in the province [18][19]. - In 2024, Tiegang Community was selected as a typical village in Guangdong's "High-Quality Development Project" [27].

Core Insights - The first "Longgang Good Products Cross-border Export Selection and Linkage Conference" was successfully held in Longgang District, Shenzhen, focusing on selecting quality products for cross-border e-commerce and facilitating efficient communication among over a hundred representatives from supply chain management, e-commerce platforms, manufacturing leaders, and financial service institutions [1][5] Group 1: Event Overview - The event showcased a variety of products from Longgang, including smart wearables, trendy IPs, and intangible cultural heritage handmade items, highlighting the region's manufacturing capabilities [3] - The "Overseas Display Base" was officially inaugurated, covering an area of 2,000 square meters, marking a new phase in providing one-stop services for enterprises looking to expand internationally [5] Group 2: Strategic Initiatives - The Longgang District has implemented a three-year action plan (2025-2027) aimed at creating a service cultivation area for enterprises going abroad, focusing on building a comprehensive service ecosystem and attracting quality cross-border e-commerce platforms and service providers [9] - The establishment of the "Longgang Good Products Promotion Officer Alliance" signifies a new level of resource integration, incorporating new employment groups like couriers and live streamers into the brand promotion system [7] Group 3: Future Plans - The Longgang District plans to deepen platform construction, expand service scenarios, and improve the cross-border service system, aiming to support local enterprises in entering international markets and promoting high-quality economic development [9]

Core Viewpoint - The "Beijing Lotus Culture Festival 2025" has commenced, showcasing over 400 varieties of lotus flowers across 14 unique exhibition areas in Beijing, highlighting the city's commitment to cultural and ecological tourism [1][2]. Group 1: Event Overview - The festival features rare ancient lotus varieties and new cultivars developed in Beijing, alongside over 150 species of water lilies and other aquatic plants [1]. - The event will run until the end of August, providing various activities and experiences for visitors [1]. Group 2: Innovations and Activities - A "VR Cloud Viewing" platform has been launched, allowing citizens to enjoy a 360° immersive experience of the lotus displays from home [1]. - The festival includes a themed pop-up market, offering cultural experiences, educational displays, and unique summer refreshments [2]. Group 3: Exhibition Areas - The festival includes 14 exhibition areas, such as the Summer Lotus Exhibition at Kunming Lake, which features the main lotus variety, Baiyangdian Red Lotus [3]. - The National Botanical Garden showcases ancient lotus varieties, including those buried for over 1200 years, and features a diverse range of aquatic plants [4]. - The Lotus Pool Park displays 20 new lotus varieties developed locally, filling a gap in Beijing's lotus breeding efforts [12]. Group 4: Community Engagement - Various parks and markets are hosting activities like photography exhibitions, cultural lectures, and interactive workshops, promoting community involvement and appreciation for lotus culture [2][13]. - The festival encourages family participation through hands-on activities like lotus flower arrangement workshops and cultural craft sessions [2].

Core Insights - The article highlights the development of the flower economy in Henan Province, driven by various flower festivals and tourism activities, which have become a significant economic engine for the region [1][4]. Group 1: Economic Impact - The "Flower Economy" has transformed local tourism, with the West Xia County's scenic area attracting a continuous flow of visitors during the spring season, significantly boosting local businesses [1]. - During the 42nd China Luoyang Peony Culture Festival, Luoyang received 10.3371 million tourists, generating a total tourism revenue of 8.293 billion yuan, marking year-on-year increases of 1.69% and 5.72%, respectively [4]. Group 2: Employment and Community Development - The cultivation of large-leaf lilies in Yiku Village has created job opportunities for 65 local laborers, enhancing the local economy and boosting the hospitality sector during the flower blooming season [2]. - The local government is increasingly focusing on matching rural development with ecological beautification, launching "Flower+" projects that turn flowers into a "green bank" for the community [1]. Group 3: Cultural Integration - The integration of cultural activities with flower viewing has enhanced visitor engagement, transforming the experience from merely sightseeing to cultural appreciation, thereby increasing consumer loyalty [4]. - Various themed activities and markets during the Peony Festival have contributed to a comprehensive tourism experience, promoting both cultural and economic benefits [4].