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新乡供销市集搭建产销桥梁,近200家商户汇聚助力乡村振兴
Sou Hu Cai Jing· 2025-11-17 10:41
Core Insights - The 2025 Xinxiang "Supply and Marketing Market" and "Supply and Marketing Radio Home" quality product exhibition was held from November 15 to 16, showcasing nearly 200 exhibitors with a variety of high-quality local products and intangible cultural heritage items [1][3] Group 1: Exhibition Highlights - The exhibition featured fresh local fruits and vegetables, specialty grains and oils, and unique handmade crafts, attracting many citizens who came to purchase [3] - Some exhibitors reported significant sales, such as a local agricultural cooperative selling as much sweet potato, peanut, and tomato in one day as they typically would in a week [3] - The event included cultural performances and prize draws, enhancing the overall experience for attendees and promoting local heritage crafts [3] Group 2: Economic Impact - The exhibition served as a practical initiative by the Xinxiang Supply and Marketing Cooperative to support rural revitalization and increase farmers' income [5] - The event emphasized quality control, with products undergoing source tracing and quality checks to ensure high standards for urban consumers [5] - The Supply and Marketing Cooperative set up consultation stations to provide farmers with market information and guidance on product packaging and branding, facilitating better sales of agricultural products [5]
蜀地新韵:文旅融合绘就消费“立体画卷”
Jin Rong Shi Bao· 2025-11-13 02:05
Core Insights - Sichuan's consumption market is a significant driver of regional economic development, with a retail sales total of 2.8 trillion yuan, serving nearly 400 million people [1] - The province's retail sales are projected to grow by 4.2% in 2024, surpassing the national average by 0.7 percentage points, ranking fifth in the country [1] - In the first half of this year, Sichuan welcomed 682 million tourists, generating a total expenditure of 912.5 billion yuan [1] Group 1: Transformation of Consumption Spaces - The Dongjiao Memory International Fashion Industry Park in Chengdu has transformed from an old electronic factory into a cultural and fashion hub, blending industrial heritage with modern trends [2][3] - The park's management shifted from a traditional property management model to a professional commercial management approach, focusing on content and quality over mere rental income [2][3] - After the transformation, visitor numbers surged to over 10 million in 2023, with revenue exceeding 900 million yuan, and projections for 2024 indicate 17.8 million visitors and over 1.4 billion yuan in revenue [3] Group 2: Rural Tourism and Economic Development - The Hailong Village in Suining has successfully integrated agriculture and tourism, with local entrepreneurs like "Auntie Xie" turning their businesses into popular attractions [5][6] - The village has adopted a comprehensive development model that includes community involvement and profit-sharing mechanisms, leading to significant increases in local income [7] - Since its opening, the Hailong Kai Ge Cultural Tourism Park has received 3.64 million visitors, generating a total tourism revenue of 310 million yuan [7] Group 3: Ecological and Cultural Integration - The Fengyi Bay Agricultural Science and Technology Park has transformed from a simple sightseeing destination to a complex consumer experience hub, emphasizing ecological preservation and cultural integration [8][9] - The park features diverse attractions, including a smart greenhouse and various recreational activities, contributing to its status as a "flow high ground" for cultural tourism in the Sichuan-Chongqing region [10] - In 2024, Fengyi Bay is expected to attract over 1.2 million visitors, generating a total tourism revenue of 800 million yuan [10]
漫游市集、名家共创、街头戏剧……市民从“看艺术”变“玩艺术”
Chang Jiang Ri Bao· 2025-10-19 01:22
Core Perspective - The "Wuhan Art Life Season 2025" aims to integrate art into the daily lives of citizens, transforming them from mere spectators to active participants in artistic experiences [1][5][10]. Group 1: Event Overview - The event features a variety of artistic activities including outdoor art markets, Citywalks, literary discussions, art salons, painting exhibitions, and projection shows, creating a multi-dimensional artistic experience for citizens and tourists [5][12]. - The outdoor art market showcases over 30 unique stalls from creative artists, offering a range of artistic and cultural products, including intangible cultural heritage crafts and creative hand-painted items [5][10]. Group 2: Community Engagement - The event encourages community participation through interactive art experiences, allowing citizens to engage directly with artists and create their own art pieces [10][12]. - Local artists from various associations, including the Wuhan Artists Association and the Calligraphers Association, are present to interact with the public, promoting local culture and art [12][13]. Group 3: Artistic Performances - The "Art Life Drama Week" features six selected performances that break traditional stage boundaries, allowing for close interaction between performers and the audience [17][21]. - Notable performances include environmental dance, shadow puppetry, and a series of interactive shows, all designed to transform public spaces into dynamic artistic venues [17][21]. Group 4: Technological Integration - The event incorporates AIGC technology for artistic projection shows that depict the historical changes of Wuhan, blending culture with technology to enhance the nighttime artistic atmosphere [21].
刚过去的国庆黄金周,年轻人的玩法变了
Xin Lang Cai Jing· 2025-10-13 06:05
Core Insights - The "Super Golden Week" of 2025 saw a significant surge in domestic travel, with 888 million trips taken, an increase of 123 million compared to 2024, highlighting a strong recovery in the tourism sector [1] - Young people emerged as the primary demographic for travel during this period, with over 50% of flight and train ticket orders made by individuals aged 20-30 [1] Group 1: Travel Trends - The rise of "Wangnao Travel," a trend where young travelers prioritize emotional experiences over traditional sightseeing, reflects a shift in travel philosophy from "conquering" to "reconciling" [3] - Young travelers are increasingly avoiding physically demanding activities, opting for convenient options like cable cars and guided tours, with domestic car rental orders increasing by over 50% during the holiday [3][4] - Experience-driven activities such as island cycling and local crafts saw over 50% growth in orders, indicating a preference for immersive experiences rather than superficial sightseeing [4] Group 2: Destination Preferences - A dual trend emerged in destination choices, with major cities remaining popular while smaller towns gained traction among young travelers seeking unique experiences and affordability [5][6] - Major cities like Beijing, Chengdu, and Shanghai dominated the attraction rankings, with significant increases in tourist orders, while smaller towns like Enshi and Tai'an saw explosive growth in tourism orders, with some areas experiencing increases of up to 300% [5][7] Group 3: Night Economy - The "night economy" became a highlight of the holiday, with a 200% increase in searches for night activities, indicating a growing interest in experiences beyond daytime tourism [9] - Cities like Nanchang and Changsha emerged as hotspots for nightlife, with cultural performances and immersive night tours gaining popularity [9][10] - The rise of night tourism not only extended visitor stays but also enhanced the overall cultural experience of cities, with significant increases in attendance at night events and attractions [10] Group 4: Consumer Behavior - Young travelers are increasingly willing to pay for emotional and experiential value, moving away from traditional travel norms, and showing a preference for both urban and rural experiences [11][12] - The demand for personalized and emotionally resonant travel products is expected to shape the future of the tourism market, emphasizing the need for industry adaptation to meet evolving consumer preferences [11][12]
双节期间我省博物馆活动精彩纷呈
Xin Hua Ri Bao· 2025-10-01 23:28
Group 1 - Various museums in Jiangsu province launched new exhibitions and extended opening hours during the National Day and Mid-Autumn Festival, enhancing the holiday experience for visitors [1] - Nanjing Museum has 10 themed exhibitions, including three new ones: "What Can Be Seen in the Garden - Garden Imagery in Cultural Relics," "Treasures and Collections," and "Our Festival - Dancing with Nanjing Intangible Cultural Heritage and Youth" [1] - The Six Dynasties Museum showcased 30 cultural relics for the first time, while the Suzhou Museum West exhibited over 50 bronze weapons from the Chinese Bronze Age [1] Group 2 - Nanjing Museum arranged a variety of activities including cultural markets, intangible cultural heritage workshops, educational activities, and performances during the double festival period [2] - The Yangzhou China Grand Canal Museum hosted nearly 300 activities, including intangible cultural heritage performances and interactive experiences [2] - Nanjing City Wall Museum offered educational courses, special activities for families during the Mid-Autumn Festival, and traditional games [2]
“个体工商户服务月”系列活动精准务实暖心 三项行动为经营主体“靶向赋能”
Zhen Jiang Ri Bao· 2025-09-29 23:32
Group 1 - The core initiative during the fourth "Individual Business Service Month" includes three special actions: "Multi-dimensional Collaborative Promotion," "Display of Quality and Specialty Products," and "Open Day for Inspection and Testing," aimed at injecting new momentum into the development of individual businesses [1][2] - A concentrated promotional event was held at Yueran Square, integrating resources from "Quality Month," "Financial Consumer Knowledge Promotion Month," and "Individual Business Service Month," providing a one-stop support platform for policy interpretation, skill guidance, and convenient services [1][2] - The event featured a showcase of 32 local individual businesses' specialty products, emphasizing the "Famous, Special, Excellent, and New" cultivation project, with a variety of offerings including intangible cultural heritage crafts and geographical indication agricultural products [1][2] Group 2 - The event included a tasting area for consumers to experience product quality firsthand and invited industry experts to conduct brand-building training, guiding business owners on how to explore product cultural connotations and enhance brand value [2] - An "Open Day for Inspection and Testing" was organized, where experts provided direct guidance to businesses on inspection projects, content, and frequency, enhancing both theoretical knowledge and practical skills for enterprise personnel [2] - Throughout the service month, various precise service measures were implemented across the city to promote policy implementation, resource connection, and capacity enhancement, with a focus on key entrepreneurial groups to continuously release support benefits [2]
河北三河:商旅文体融合发展促消费
Zhong Guo Jing Ji Wang· 2025-09-15 01:29
Group 1 - The event in Sanhe City showcased 29 intangible cultural heritage (ICH) booths, featuring exquisite handicrafts and enticing food, with 19 enterprises representing various sectors such as automotive, agricultural products, real estate, and sports goods, enhancing consumer engagement and vitality [1] - The "Sanhe Five-a-Side Football Super League" is currently ongoing, with over 500 spectators present at the matches, which are organized by the Sanhe municipal government and involve 23 teams from different localities, running from September to November [1] - The event aims to integrate commerce, tourism, culture, and sports, creating a unique "watching and experiencing" consumption scenario that enriches the spectator experience and stimulates local economic growth by converting event traffic into economic increments [1] Group 2 - Sanhe City is leveraging the popularity of the football event by distributing consumer vouchers totaling over 79,000 yuan to stimulate the market, available for use in various local businesses from September 6 to October 8 [2] - The city is actively exploring innovative measures for the integration of commerce, tourism, culture, and sports, promoting night economy initiatives and cultural markets to enhance consumer engagement and extend the consumption chain [2] - The city organizes themed markets and cultural experiences during traditional festivals, aiming to attract crowds and boost local dining and retail consumption, thereby promoting the synergy between culture and economy [2]
真乡牵手铁岗小红村,加码乡村数字化文旅
Nan Fang Nong Cun Bao· 2025-07-25 06:30
Core Viewpoint - The collaboration between "Zhenxiang" rural tourism service platform and local companies aims to enhance the digital transformation and promotion of rural tourism in Guangdong, specifically focusing on the "Xiaohong Village" initiative in Tiegang Village [2][4][24]. Group 1: Strategic Collaboration - The strategic cooperation agreement was signed between Chaozhou Yuyue Mountain Villa Ecological Tourism Co., Tiegang Cultural Tourism Investment Co., and the "Zhenxiang" platform under Southern Media Group [3][8]. - The partnership will focus on mutual benefits, resource sharing, and complementary advantages in areas such as digital transformation, promotion, and brand building [4][5]. Group 2: Digital Transformation and Promotion - "Zhenxiang" will integrate media resources to create tailored promotional plans for Tiegang Village, highlighting unique projects like rooftop coffee and intangible cultural heritage crafts [12][13]. - The collaboration will also explore a revenue-sharing mechanism and jointly plan marketing activities such as live streaming and influencer promotions to enhance the visibility of local tourism [20][22]. Group 3: Community Development and Recognition - Tiegang Village has gained recognition as a "net celebrity village" due to innovative projects and effective resource utilization, including the establishment of the first rural rooftop coffee in the province [18][19]. - In 2024, Tiegang Community was selected as a typical village in Guangdong's "High-Quality Development Project" [27].
龙城“出海展示基地”揭牌 龙岗好物“一网打尽”
Nan Fang Du Shi Bao· 2025-07-12 07:23
Core Insights - The first "Longgang Good Products Cross-border Export Selection and Linkage Conference" was successfully held in Longgang District, Shenzhen, focusing on selecting quality products for cross-border e-commerce and facilitating efficient communication among over a hundred representatives from supply chain management, e-commerce platforms, manufacturing leaders, and financial service institutions [1][5] Group 1: Event Overview - The event showcased a variety of products from Longgang, including smart wearables, trendy IPs, and intangible cultural heritage handmade items, highlighting the region's manufacturing capabilities [3] - The "Overseas Display Base" was officially inaugurated, covering an area of 2,000 square meters, marking a new phase in providing one-stop services for enterprises looking to expand internationally [5] Group 2: Strategic Initiatives - The Longgang District has implemented a three-year action plan (2025-2027) aimed at creating a service cultivation area for enterprises going abroad, focusing on building a comprehensive service ecosystem and attracting quality cross-border e-commerce platforms and service providers [9] - The establishment of the "Longgang Good Products Promotion Officer Alliance" signifies a new level of resource integration, incorporating new employment groups like couriers and live streamers into the brand promotion system [7] Group 3: Future Plans - The Longgang District plans to deepen platform construction, expand service scenarios, and improve the cross-border service system, aiming to support local enterprises in entering international markets and promoting high-quality economic development [9]
北京荷花文化节开幕,14大展区展示夏日荷风雅韵
Xin Jing Bao· 2025-07-04 05:29
Core Viewpoint - The "Beijing Lotus Culture Festival 2025" has commenced, showcasing over 400 varieties of lotus flowers across 14 unique exhibition areas in Beijing, highlighting the city's commitment to cultural and ecological tourism [1][2]. Group 1: Event Overview - The festival features rare ancient lotus varieties and new cultivars developed in Beijing, alongside over 150 species of water lilies and other aquatic plants [1]. - The event will run until the end of August, providing various activities and experiences for visitors [1]. Group 2: Innovations and Activities - A "VR Cloud Viewing" platform has been launched, allowing citizens to enjoy a 360° immersive experience of the lotus displays from home [1]. - The festival includes a themed pop-up market, offering cultural experiences, educational displays, and unique summer refreshments [2]. Group 3: Exhibition Areas - The festival includes 14 exhibition areas, such as the Summer Lotus Exhibition at Kunming Lake, which features the main lotus variety, Baiyangdian Red Lotus [3]. - The National Botanical Garden showcases ancient lotus varieties, including those buried for over 1200 years, and features a diverse range of aquatic plants [4]. - The Lotus Pool Park displays 20 new lotus varieties developed locally, filling a gap in Beijing's lotus breeding efforts [12]. Group 4: Community Engagement - Various parks and markets are hosting activities like photography exhibitions, cultural lectures, and interactive workshops, promoting community involvement and appreciation for lotus culture [2][13]. - The festival encourages family participation through hands-on activities like lotus flower arrangement workshops and cultural craft sessions [2].