Core Insights - The 2025 Double 11 shopping festival showcases a significant shift towards AI technology products, with consumer acceptance rapidly increasing, transforming smart technology from a niche to a mainstream necessity, thus driving overall consumption growth [1] - The home appliance industry reflects this trend, with Haier's new products dominating the market, indicating strong consumer recognition of smart technology as a necessity [1] Group 1: AI Empowerment and Consumer Needs - Haier's new products address real consumer needs through practical AI applications rather than relying on conceptual marketing, aligning with the trend of "technological practicality" during this year's Double 11 [3] - The Haier Comfort Wind Pro air conditioner features AI human sensing technology that adjusts airflow based on human position, effectively addressing the discomfort of cold drafts for families [3] - The Haier Yunxi 4.0 Pro washing and drying set offers AI-driven solutions for pet owners, efficiently separating pet hair during washing and drying, thus meeting the core needs of pet-owning households [3] Group 2: Health and Practicality in Home Appliances - In the bathroom and water purification sectors, Haier's products like the magnesium-free electric water heater and the sweet fresh water purifier cater to health-conscious consumers by reducing scale and enhancing water quality [6] - The introduction of innovative sales strategies, such as live-streaming with direct consumer engagement, helps reduce decision-making costs and build trust among consumers [6] Group 3: Future Trends and Industry Direction - The "smart popularization" trend observed in the 2025 Double 11 is a direct response to the upgrade in consumer demand for practical smart solutions, setting a clear direction for the development of the home appliance industry [7] - As smart technology continues to integrate into daily consumption scenarios, products that meet mainstream needs are expected to drive consumption and foster industry innovation [7]