数据显示，1-4月，在印尼白电行业整体下滑5.9%的背景下，海尔白电逆势突围，不仅创下行业最快增 速，更以12.3%的市场份额稳居中国品牌第一，成为撬动市场格局的重要力量。细分品类中，海尔印尼 同样表现出色。冰箱行业下滑0.7%，海尔印尼以4.2%的增幅位居市场第一；家用空调行业下滑14.5%， 海尔印尼则以9%的增幅实现引领。 海尔印尼的逆势增长并非偶然，而是深耕本土化战略的必然结果。早在进入印尼市场时，海尔智家便通 过收购三洋白电业务快速扎根，将勿加泗工厂从单一生产基地，打造为覆盖多品类的制造中心，年产能 突破200万台，今年4月更实现1000万台家电下线。面对行业波动，这种深度本地化的制造能力能够快速 响应市场需求，保障产品供应稳定，为企业逆势增长筑牢根基。 作为东南亚最大经济体，印尼拥有2.71亿人口，30岁以下群体占比66%。这片充满活力的市场，曾长期 被贴上"日韩主导"标签。但近年来，以海尔智家为代表的中国企业通过系列布局，正悄然松动这一格 局。 如果说本土化布局是海尔印尼增长的基石，那么扎根用户创新产品，便是其实现逆势引领的引擎。印尼 气候炎热，家庭人口多且用户格外爱吃冰，海尔智家特意推出能1小 ...

公司研究 欧洲空调份额数一数二，长期受益全欧气候变暖 ——海尔智家（600690.SH）动态跟踪报告 买入（维持） 当前价/目标价：26.05/35.54 元 作者 2025 年 7 月 22 日 分析师：洪吉然 执业证书编号：S0930521070002 021- 52523793 hongjiran@ebscn.com 市场数据 -11% -1% 8% 17% 27% 07/24 10/24 01/25 04/25 海尔智家 沪深300 | 收益表现 | | | | | --- | --- | --- | --- | | % | 1M | 3M | 1Y | | 相对 | 0.21 | -2.42 | -15.10 | | 绝对 | 6.11 | 5.55 | 1.14 | | 资料来源：Wind | | | | 相关研报 北方空调加速普及，海尔智家尤为受益—— 海尔智家（600690.SH）动态跟踪报告 （2025-07-19） 空调业务显著抬头，数字化改革加速落地— —海尔智家（600690.SH）动态跟踪报告 （2025-06-02） 要点 事件：7 月 1 日欧洲中期天气预报中心发布报告，表示欧洲 ...

行 业 及 产 业 家用电器 看好 ——《2025/7/14-2025/7/18》家电周报 本期投资提示： 行 业 研 究 / 行 业 点 评 相关研究 证 券 研 究 报 告 证券分析师 刘正 A0230518100001 liuzheng@swsresearch.com 刘嘉玲 A0230522120003 liujl@swsresearch.com 联系人 刘嘉玲 (8621)23297818× liujl@swsresearch.com 2025 年 07 月 19 日 新一轮以旧换新国补资金本月有望 到位，美的深化全球体育营销布局 本研究报告仅通过邮件提供给 中庚基金 使用。1 请务必仔细阅读正文之后的各项信息披露与声明 - ⚫ 本周家电板块跑赢沪深 300 指数。本周申万家用电器板块指数同比上涨 1.9%，同期沪 深 300 指数上涨 1.1%。重点公司方面，亿田智能（25.0%）、科沃斯（20.9%）、石头 科技（9.7%）领涨，华翔股份（-4.8%）、海信视像（-2.4%）、极米科技（-2.2%）领 跌。 ⚫ 行业动态：1）1230 亿元超长期特别国债完成发行，本月国补继续。7 月 14 日财 ...

XDIstue XD中国牧 十几码代 (0.2) 1898.43亿市值 2368.38亿市值 7218.12亿市值 17.75亿成交额 7.13亿成交额 8.17亿成交额 29.50 9.23 15.29 +0.07(+0.24%) +0.12(+0.79%) +0.04(+0.44%) 证券 电池 中信证券 宁德时代 国泰海通 CATL 4200.14亿市值 3464.24亿市值 12364.85亿市值 18.87亿成交额 18.55亿成交额 59.82亿成交额 28.34 19.65 271.20 +0.09(+0.32%) +0.35(+1.81%) +5.70(+2.15%) 消费电子 互联网服务 工业富联 立讯精密 东方财富 F 5383.90亿市值 2808.71亿市值 3717.11亿市值 35.27亿成交额 53.15亿成交额 61.94亿成交额 27.11 38.73 23.52 -0.39(-1.42%) -0.67(-1.70%) -0.08(-0.34%) 家电行业 食品饮料 海天味业 格力电器 kk 海尔智家 2681.95亿市值 2419.85亿市值 2265.78亿市值 10.0 ...

Market Overview - The A-share market recently saw the Shanghai Composite Index break through the psychological barrier of 3500 points, closing at 3516.83 points, up 0.37% as of July 17 [1][2] - This breakthrough is viewed as a positive market signal, indicating a shift towards bullish sentiment and increased investor confidence, which may attract more capital into the market [1][2] Economic and Policy Support - The overall recovery of the Chinese economy in the first half of the year has provided policy support for the index's return to 3500 points, with a structural upward trend observed in the market [2] - Despite external tariff disruptions, China's export resilience remains strong, particularly with high growth rates in exports to the EU and ASEAN [2] Market Liquidity - The liquidity in the market has improved significantly, with daily trading volumes consistently exceeding 1 trillion yuan, and margin financing balances showing a systematic increase of approximately 300 billion yuan compared to the previous year [2] - The number of newly established funds and the scale of capital raised have also seen substantial growth, indicating a trend of household savings being redirected into the stock market [2] Market Sentiment and Investor Behavior - The continuous rise in the stock market has created a notable wealth effect, leading to a 32.79% increase in new investor accounts in the first half of the year compared to the same period last year [3] - The technology sector, particularly companies involved in AI, semiconductors, and 5G, has attracted significant investment, contributing to the index's upward movement [3] Performance of Shandong Stocks - Shandong stocks have shown a robust performance, with 310 listed companies having a total market capitalization of 3.86 trillion yuan, and over 70% of these companies reporting gains [4] - Leading companies such as Haier Smart Home and Wanhua Chemical have shown strong financial performance, with Haier's revenue growing by 10.06% year-on-year in Q1 2025 [4][5] Investment Opportunities - Following the index's rise above 3500 points, investors are cautiously optimistic, focusing on policy support, liquidity, and earnings performance [6] - Various institutions suggest that sectors such as technology, manufacturing, and new consumption are promising areas for investment, particularly in light of easing export controls and growth in military and industrial sectors [6]

Core Insights - The Vietnamese refrigerator market, previously dominated by Japanese and Korean brands, is experiencing a shift with Chinese brand Haier leading the charge [1][2] - In the first five months of 2025, the overall Vietnamese refrigerator market declined by 5.1%, while Haier's sales surged by 22%, achieving a market share of 21.9% and ranking second in the industry [1] Industry Overview - The Vietnamese refrigerator market has been characterized by a long-standing dominance of brands like Samsung, LG, and Panasonic, which have relied on technological advancements and established distribution channels [1] - The market is currently facing challenges such as slow product updates and severe homogenization, which do not meet the diverse needs of consumers [1] Company Strategy - Haier's success in Vietnam is attributed to its commitment to global branding while focusing on local market needs, including climate, dietary habits, and family structures [1] - The Haier TM700 series refrigerator exemplifies this strategy, featuring design elements tailored to tropical climates and local consumption patterns, such as dual water dispensers and ice-making modules [1] - The TM700 series also includes innovative features like dual MIGIC temperature zones for precise food storage and privacy modules for multi-generational households [1] Product Innovation - The TM700 series refrigerator has a modern aesthetic with a continuous handle and interactive breathing light, enhancing user convenience and appealing to younger consumers [2] - This product has not only achieved sales of over 50,000 units in Vietnam but has also expanded into markets across Southeast Asia, the Middle East, Africa, Australia, Europe, and South America [2] Globalization and Localization - The rise of Chinese refrigerator brands in Vietnam highlights the importance of deep localization as a foundation for successful globalization [2] - The best global products are those that deeply understand and cater to local user needs [2]

Summary of Conference Call Records Company and Industry Involved - The discussion primarily revolves around the home appliance industry, specifically focusing on a company that appears to be a major player in the market, possibly Gree or Midea, given the context of the conversation. Key Points and Arguments 1. **Inventory Management and Dealer Incentives** The company is implementing measures to reduce dealer inventory levels and improve cash flow by adjusting rebate policies. Previously, dealers were incentivized with rebates for larger orders, but this may be revised to lower percentages to optimize profits [1][2][3]. 2. **Price Adjustments and Impact on Sales** There has been a price increase from 3700 to 3800, which affects the rebate structure. The company is balancing the need to maintain competitive pricing while managing dealer incentives [2][4]. 3. **Pressure on Inventory Levels** The company is facing inventory pressure not only at the dealer level but also at the factory level. This has led to a strategy of reducing the amount of stock held by dealers, which in turn lowers their financial burden [4][5]. 4. **Sales Performance and Market Dynamics** The company reported a decline in sales in January, followed by a recovery in February, with growth rates reaching over 20% in some periods. However, the recovery speed is slower compared to the previous year [10][11][12]. 5. **Channel Reform and Sales Strategy** The company is undergoing channel reforms, particularly in Shandong, which has led to improved execution compared to the previous year. The introduction of national subsidies has also positively impacted sales, although not to the expected levels [12][13]. 6. **Sales Growth and Seasonal Trends** The company experienced a significant sales boost during promotional events, with some channels reporting growth rates as high as 200%. However, the overall growth for May was around 10%, indicating a need for continued promotional efforts [13][15]. 7. **Target Setting for Dealers** The company has set a minimum sales target of 5% for dealers, with an ultimate goal of achieving 15%. Most dealers are currently meeting targets between 10% and 15% [15][16]. Other Important but Possibly Overlooked Content - The company is also focusing on enhancing its brand image through specialized stores, which has shown positive results in sales performance [9]. - There is a mention of competitive pricing strategies against other brands, indicating a need to remain competitive in a tight market [8]. - The discussion highlights the importance of managing both online and offline sales channels, with a noted shift towards online sales as a significant growth driver [11][12].

Investment Rating - The report maintains a "Positive" investment rating for the home appliance industry, indicating an expectation of performance that is stronger than the market benchmark by over 5% [6][12]. Core Viewpoints - The leading companies in the clean appliance sector have recently reported better-than-expected operational results, with Ecovacs anticipating a nearly 40% revenue growth in Q2, surpassing market expectations. The significant growth of over 60% in Ecovacs' brand business is a key factor for this outperformance [4][8]. - The recent Prime Day sales event showed remarkable growth for Stone Technology and Chasing in Europe, with sales growth exceeding 100%, indicating a robust demand in both domestic and international markets. The report suggests that the clean appliance sector is experiencing a dual growth phase [4][8]. - The report expresses optimism for continued domestic growth in clean appliances, supported by ongoing national subsidies, increasing category penetration, and active new consumer trends. The overseas performance is also expected to be promising [4][8]. Summary by Sections Investment Recommendations and Targets - The report recommends focusing on Stone Technology (688169, Buy) and Ecovacs (603486, Buy) due to their strong growth prospects and operational improvements [4][8]. Market Dynamics - The clean appliance market is currently witnessing a favorable environment with improved competition, innovation premiums, and internal management optimizations, which are expected to support profit margin recovery [4][8]. - The anticipated recovery in profit margins is attributed to a better competitive landscape and the potential for technology-driven price premiums in high-demand products like robotic vacuum cleaners [4][8].

Core Viewpoint - Midea Group has announced the commencement of the third exercise period for its eighth stock option incentive plan, with a total of 19,722,008 stock options eligible for exercise by 1,255 incentive targets [1][7][10]. Group 1: Stock Option Plan Details - The eighth stock option incentive plan was approved at the 2020 annual general meeting, allowing for the granting of stock options to 1,901 incentive targets, totaling 82.48 million options at an exercise price of 82.98 yuan per share [2][3]. - The exercise price has been adjusted multiple times, currently set at 70.78 yuan per share for the third exercise period [10][12]. - The total number of stock options has been adjusted from 82.48 million to 81.74 million due to changes in the list of incentive targets [3][5]. Group 2: Exercise Conditions and Compliance - The exercise conditions for the third period have been met, with no disqualifying events occurring for the company or the incentive targets [7][12]. - The incentive targets must have achieved performance assessments that are not rated as "poor" in the previous two years to be eligible for exercising options [9][12]. - The company has established compliance measures to ensure that the exercise of options does not occur during sensitive periods, such as before financial report announcements [12][13]. Group 3: Financial Implications - If all eligible options are exercised, the company's total share capital will increase by 19,722,008 shares, resulting in an increase in shareholder equity by approximately 1.396 billion yuan [14]. - The funds raised from the exercise of options will be stored in a designated bank account and used to supplement the company's working capital [14]. Group 4: Future Disclosure Arrangements - The company will disclose the status of stock option exercises, changes in incentive targets, and adjustments to stock option parameters in its semi-annual and annual reports [14].

Group 1 - The extreme heat wave in Europe is driving a shift in consumer demand for air conditioning and cooling appliances, which were previously considered non-essential [1][2] - The air conditioning penetration rate in Europe remains low compared to other major economies, with only about 20% of households equipped with cooling devices, and even lower rates in countries like Germany and the UK [6][2] - The demand for air conditioning is reflected in trade data, with China's exports of air conditioning units to the EU and the UK reaching $1.388 billion in the first five months of 2025, a year-on-year increase of 20.25% [2][3] Group 2 - Chinese home appliance companies are experiencing significant sales growth in Europe, with Hisense reporting a doubling of sales in Hungary and a 42% increase in online sales in Spain [3][8] - The shift in consumer behavior is moving air conditioning from an emergency solution to a normalized necessity, particularly among young families and the middle class [3][8] - The European market is increasingly demanding energy-efficient and environmentally friendly appliances, with A++ and above energy efficiency ratings becoming the mainstream requirement [8][9] Group 3 - Chinese appliance manufacturers are focusing on smart, efficient, and environmentally friendly products to penetrate the European market, with exports of home appliances to the EU and UK reaching $11.42 billion in the first five months of 2025, a year-on-year increase of 11.6% [8][9] - The competition is shifting from price-based to value-based, emphasizing low-carbon, high-efficiency, and intelligent solutions to meet the evolving needs of European consumers [9][8] - Chinese brands are working to enhance their visibility and brand recognition in Europe through partnerships with local channels and sponsorship of sports events [8][9]