生态幻境
Search documents
湖南广电强势入局张旅集团重整 “大庸古城”项目有望焕新重生
Jing Ji Guan Cha Bao· 2025-12-04 05:52
Core Viewpoint - The restructuring of Zhangjiajie Tourism Group, with the involvement of Hunan Broadcasting and Television Group, aims to revitalize the "Dayong Ancient City" project and enhance the tourism industry in Zhangjiajie [1][2]. Group 1: Restructuring and Investment - Zhangjiajie Tourism Group's subsidiary, Dayong Ancient City Development Co., plans to sign an operational cooperation agreement with a joint venture company formed by Hunan Broadcasting and other partners [1]. - The restructuring process was officially initiated by the Zhangjiajie Intermediate People's Court, which accepted the restructuring application on November 3, 2025 [1]. Group 2: Project Details - The Dayong Ancient City project covers approximately 240 acres and aims to create a comprehensive cultural tourism complex that integrates dining, accommodation, entertainment, and shopping [2]. - The project will be themed "Youth Dayong City" and is scheduled to open in July 2026 after significant renovations [2]. Group 3: Strategic Importance - This strategic cooperation is a key action to implement the Hunan provincial government's requirements for revitalizing the Dayong Ancient City and is part of a broader initiative to transform Zhangjiajie into a world-renowned tourist destination [2][3]. - Hunan Broadcasting's involvement is seen as a response to the call for cultural and tourism integration in Hunan, leveraging its IP advantages to activate core tourism assets in Zhangjiajie [3].